Report: Advantages, Disadvantages of McDonald's Social Media Campaigns

This report provides a comprehensive analysis of McDonald's social media communication strategies. It begins by outlining the advantages and disadvantages of using social media for the company, covering aspects like worldwide connectivity, real-time information, targeted advertising, and customer reach, alongside issues of concentration and security. The report then identifies different audience types McDonald's needs to address in its social media campaigns, including influencers, brand advocates, and customer advocates. Further, it delves into designing future Twitter campaigns, drawing inspiration from successful examples like Snickers' Hungerithm. Lastly, the report presents a detailed communication plan to enhance media relations and product promotion on social media platforms like Facebook, Instagram, and Twitter, considering frequency and audience targeting for various marketing objectives, including internet marketing, seasonal marketing, and new product marketing.

Managing
Communication

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Major advantages and disadvantages for the McDonald using social media..............................1
2. Different types of audiences McDonalds’ needs to address in using social media campaigns
.....................................................................................................................................................2
3. Designing future Twitter campaigns for company..................................................................2
4) Communication Plan..............................................................................................................2
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
Managing communication is the systematic process of planning and implementing all
strategies of effective communication in an organisation. It uses for controlling the information
within the organisation (Rees, Forrest and Rees, 2018). This report covers potential advantages
and disadvantages of utilization of social media and defines the audiences require for social
media campaign of McDonald's. Further, it describes the way in which Wion design future
Twitter campaigns with his team member. Lastly, it covers the communication plan that useful
for better media relations.
MAIN BODY
Major advantages and disadvantages for the McDonald using social media
Management of McDonald company use social media for promoting its communication
plan. So for this reason, they want to know whether social media is beneficial or not for the
company. In this context, potential advantages and disadvantage for the organisation when using
social media are describes as follows:
Advantages:
 Worldwide connectivity – Social media is widely used in throughout the world so that it
becomes worldwide connectivity (Rees, Forrest and Rees, 2018). It is the major benefit
for the company because several persons use different platforms of social media and
management of company use it for attracting for customers for their communication plan.
 Real time information – Social media provides real time information so that it is useful
for the company for providing information’s related to the campaign.
 Targeted advertising – It is widely used platform and it can able to spread an
organisational message of advertising option. It is beneficial for the company in its
promotional process of such campaign.
 Wide customer reach- This is an useful for company in attaining marketing because
company can attract more customers within a click of posts.
Disadvantages:

 Lack in concentration – People are use social media constantly so that it leads to the
concentration of several informations. Use of social media is tended to the tiring of brain
so that it is a disadvantage for the company.
 Security issue – Social media is use through internet and there are no security for
personal data so that it is a risk for data stealing or hacking (Geppert, Roessler and Avaya
Inc, 2018). Social media is also immediate and requirements of daily monitoring by the
management. So for this reason there should be a manager is required for the company.
2. Different types of audiences McDonalds’ needs to address in using social media campaigns
There are different types of audiences which are need to be taken into account by
McDonald’s in order to attain good piece of marketing in the best possible manner. In this
manner, audiences found in social media campaigns are as follows-
1. Influencers – These are audiences in which main focus is on influential people and skipping
away target market because effective marketing could be easily achieved and marketing
activities are revolving around them.
2. Brand advocates – McDonalds’ should focus on brand advocates which can effectively boost
their morale. The social media campaigns can be achieved by third party cheerleaders known as
brand advocates and promotion is done on social media channels.
3. Customer advocates- The customer advocates are the ones which are required for effectively
achieving social media marketing quite comfortably. The audience are attracted on food items
provided by McDonalds’ without delivering a part of marketing on social media.
3. Designing future Twitter campaigns for company
McDonalds’ have worldwide reach and its presence in all markets speaks a lot about
growth. It provides range of food products which lures customers to purchase the same and sales
are maximised. In order to strengthen its position, Twitter campaigns should be prepared by
Wion and his team for reaching towards greater heights (Smith. 2016). The best one is
Hungerithm which was adopted by Snickers based on people which are hungry can grab
snickers. This was achieved when 100,000 tweets were attained in a week and 144 times a day
was updated. It was quite useful for firm as consumer got the impact on social media and as

such, sales were achieved up to a high extent. The sales of company can be accomplished in a
better way. Moreover, Mcdonalds’ should devise such strategies so that it could attain sales
without much difficulty. Hence, company can achieve profits and thus, marketing activities on
social media channel such as on Twitter can be attained. The company will be able to achieve
good quantum of sales in the future course of action and attain greater heights.
4) Communication Plan
In order to effectively promote their products on social media McDonald's can develop a
communication plan that will help them to increase awareness in the market. Moreover, it will
benefit in attracting large number of people. By this they will be able to take feedback of
customers so that their needs can be identified. Furthermore, it will help in monitoring the
marketing campaigns and making changes in it accordingly. Social media marketing will help
McDonald's in increasing presence on various networking sites such as Facebook, Twitter, etc.
The plan is as follows :-
Commun
ication
type
Objective of
communication
Medium Frequency Audience
Internet
marketing
Its objective is to provide
information about various
products and services to
people.
Social
networking sites
Daily Targeted
audience will be
youngsters
Seasonal
marketing
The objective is to attract
people by providing them
seasonal and festive offers
Facebook,
Instagram, etc.
In festive
seasons
Large number of
people of every
society
New
product
marketing
To provide information
about new products that
are to be introduced by
McDonald's
Twitter, e- mail
marketing, etc.
Monthly Loyal customers
Campaig Its objective is to create Social sites such Campaign NGO, various

n
marketing
awareness among people
related to various
campaigns
as Facebook,
Pinterest
agencies, etc.
CONCLUSION
From report it is concluded that there McDonald's is facing several issues to promote
their products and services through social media. They are not having a proper and effective
marketing plan that can be implemented for promotion. Thus, a plan is developed that will help
them to attract people through social media. It will enable company to promote accurate message
to people by using appropriate source of social media.

REFERENCES
Books and Journals
Geppert, B. and Roessler, F., Avaya Inc, 2018. System and method for managing incoming
requests for a communication session using a graphical connection metaphor. U.S.
Patent 9,900,280.
Rees, Forrest and Rees, 2018. Assessing and managing communication needs in people with
serious mental illness. Nursing standard (Royal College of Nursing (Great Britain):
1987), 33(4), pp.51-58.
Online
Smith. 2016 The Best Twitter Campaigns and Why They Work [Online] Available Through: <
https://www.brandwatch.com/blog/best-twitter-campaigns-why-they-work/>

REFERENCES
Books and journals