Analyzing Social Media's Influence on McDonald's Buying Behavior

This research project investigates the influence of social media on consumer buying behavior, specifically focusing on McDonald's. The project is structured into several tasks, including matching resources to the research question and hypothesis, outlining the proposed research investigation with specifications and procedures, and recording and collecting relevant data. Data analysis techniques, interpretation, and recommendations are also provided. The research utilizes a questionnaire to gather primary data from respondents, exploring the impact of social media platforms like Facebook and Instagram on consumer choices. The analysis reveals key insights into how social media influences buying behavior, age demographics, and the effectiveness of different promotional strategies. The study concludes with an assessment of research outcomes, emphasizing the significance of social media in shaping consumer decisions within the context of McDonald's marketing and performance.

RESEARCH PROJECT
(part 2)

Table of Contents
Title:- ...............................................................................................................................................1
TASK 2............................................................................................................................................1
2.1 Match resources efficiently with research question and hypothesis.....................................1
2.2 Proposed research investigation with specification and procedure.......................................2
2.3 Record and collect relevant data...........................................................................................4
TASK 3............................................................................................................................................7
3.1 Data analysis techniques.......................................................................................................7
3.2 Interpretation.........................................................................................................................8
3.3 Recommendation and further consideration.......................................................................16
TASK 4..........................................................................................................................................18
4.1 Research outcomes..............................................................................................................18

Title:-
“To identify the influence of social media on consumer buying behaviour: A case study
on MacDonald”
Research objectives:-
 Determination of significance of social media on company performance.
 Understanding the impact of online services on consumer decision making process.
 Methods of capturing minds of distinct consumers.
TASK 2
2.1 Match resources efficiently with research question and hypothesis
In order to conduct the relevant research outcomes, it is essential to focus on the different
kinds of data that assists to meet with desire results. With this consideration, it is important to
analysis primary and secondary information with using different tools. It helps to consider first
hand and fresh information that requires focus on the desired results that need to undertake in the
McDonald. Primary data has been ascertained with the questionnaire that helps to promote
desired results at workplace (Stacks and Salwen, 2014). It helps to attain more desired results
and find useful information at workplace. Furthermore, secondary data also undertake through
researcher able to implement desired results. In this regard, different tools and techniques has
been implemented such as survey, newspapers, etc. These sources help to understand different
authors views and grow systematic operations to maintain effective results.
Moreover, other resources consider in secondary tools and techniques so that information
could be find in desired manner. Collected data already established so that it is already used on
some previous research. In order to analysis and understand research program, it is important to
maintain effective results (Card, 2017). Therefore, researcher includes journals, books,
magazines, etc. In order to conduct the present research, it can be stated that different tools and
techniques has been included that help to find primary and secondary data at workplace. In this
regard, research questions has been framed that assist to gather creative information in the
business environment. With the help of social marketing activities, it can be stated that customers
are highly influenced regarding organisation program. Secondary data help to attain proper
resources that make recommendation to support and consider different tools as well.
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2.2 Proposed research investigation with specification and procedure
In respect to frame desired results, it is important to focus on the implement different
authors views that help to identify systematic results at workplace. With this consideration,
effectiveness also develop with taking 20 respondents in the business. Following questionnaire
has been considered to find useful information from respondents:
Questionnaire
Name:
Age:
Gender:
1. Does social media influence to buying behaviour in McDonald?
 Yes
 No
 Cannot say
2. What category of age you are belonged?
 21 to 30 years
 31 years to 40 years
 41 years to 50 years
 More than 50 years
3. Which site is mainly influence to the social media activity of McDonald?
 Instagram
 Facebook
 LinkedIn
 Twitter
 Any other
4. Does the company consider their operations and functions through website?
 Yes
 No
 Cannot say
5. Which benefit consider with implement social media in the McDonald?
 Networking
 Learn with the information towards products and services
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 Entertainment
 Proper contact and touch with family and friends
 Deals and promotion
 All the above
6. Which is the main element prefer by customers?
 Facebook
 Instagram
 Any other
7. How the McDonald consider promotion of their business?
 Mail
 Online
 Email
 Social media
 Any other
8. Which element generally prefer by chosen firm to increase their products and services
selling?
 Television
 Newspapers
 Radio
 Magazines
9. Does social media is effective to reach towards customers in McDonald?
 Yes
 No
 Cannot say
10. How are you agree with implementation of social media in the business?
 Strongly agree
 Agree
 Neutral
 Disagree
 Highly disagree
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2.3 Record and collect relevant data
Theme 1 Social media influence to the buying behaviour of McDonald
Does social media influence to buying
behaviour in McDonald?
Respondents
Yes 15
No 2
Cannot say 3
Theme 2 In McDonald maximum people belong to 21 to 30 years age group
What category of age you are belonged? Respondents
21 to 30 years 13
31 years to 40 years 4
41 years to 50 years 2
More than 50 years 1
Theme 3 Facebook is mainly influences to the customers of McDonald
Which site is mainly influence to the social
media activity of McDonald?
Respondents
Instagram 3
Facebook 14
LinkedIn 2
Twitter 1
Any other 0
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Theme 4 McDonald consider their operations and functions through website
Does the company consider their operations
and functions through website?
Respondents
Yes 16
No 2
Cannot say 2
Theme 5 All the above elements implemented in social media of McDonald
Which benefit consider with implement
social media in the McDonald?
Respondents
Networking 1
Learn with the information towards products
and services
1
Entertainment 1
Proper contact and touch with family and
friends
1
Deals and promotion 1
All the above 15
Theme 6 Instagram mainly prefer by customers
Which is the main element prefer by
customers?
Respondents
5

Facebook 3
Instagram 15
Any other 2
Theme 7 Social media is the best element to make promotional activities in McDonald
How the McDonald consider promotion of
their business?
Respondents
Mail 2
Online 1
Email 2
Social media 13
Any other 2
Theme 8 Television generally prefer by McDonald to increase products and services selling
Which element generally prefer by chosen
firm to increase their products and services
selling?
Respondents
Television 3
Newspapers 13
Radio 2
Magazines 2
Theme 9 Social media effective activity to influence customers of McDonald
Does social media is effective to reach Respondents
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towards customers in McDonald?
Yes 15
No 3
Cannot say 2
Theme 10 People are strongly agree with social media implementation in the business
How are you agree with implementation of
social media in the business?
Respondents
Strongly agree 14
Agree 3
Neutral 2
Disagree 1
Highly disagree 0
TASK 3
3.1 Data analysis techniques
In respect to implement the research evaluation techniques, there are different aspects
implemented at workplace to increase business performances. This is because, it assists to grow
effective business performances and outcomes with research evaluation techniques. Present
research consider survey on the basis of results will be develop at workplace effectively.
Furthermore, it is also helpful aspect for researcher to take different employees responses at
workplace. With the help of the aims and objectives, enterprise able to grow their systematic
work performance to get positive results. In addition to this, it is also useful to undertake
different people views at workplace. As results, positive and negative impact could be assess in
systematic manner. Therefore, following models could be applied at workplace:
 Scientific experimental model: In respect to implement the scientific experiment model,
it can be stated that strategies evaluates that help to perform functions and operations. In
this regard, desirable results will be attain to focus on the priorities of activities.
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Furthermore, proper accuracy and effective results also attain to generate more effective
results. With this regard, there are experimental and quasi design strategies implemented
that assists to find useful outcomes in the business environment. Objectives are also
assists to maintain effective drivel evaluation in the business.
 Management oriented system model: With this consideration, it is important for the
business to consider PERT and CPM that help to perform several business functions.
Program evaluation technique and critical path method assists to consider logical system
in the business so that it assists to maintain effectiveness at workplace. This model help
to attain more systematic work performances in the business through focus on the more
relevant outcomes and results in systematic manner. Therefore, enterprise able to find
useful information towards the systematic work performances in the business.
 Qualitative model: It is also important method that applied to consider observation to
make effective results. In this way, several activities will be performed to maintain
quality of work. There are different kinds of value in subjective interpretation consider
that is needed to conduct effective process. Hence, measurement has been take place to
grow effective results. Qualitative model ascertain to focus on the more desired results
and effectiveness that need to attain to make creative results.
3.2 Interpretation
Theme 1: Social media influence to the buying behaviour of McDonald Interpretation : On
the basis of analysation it has been say that, social media influence buying behaviour of
McDonald. Under which according to 20 employees, 15 employees suggest that according to the
matter of fact employees suggest that according to that manner. Employees are very much
effective and suggest that social media is the great extent to make the customer attractive and
effective. There are remaining candidates consider their views that social media not influence to
any business activity. As results, it is important to attain more systematic results to cope up with
the new functions and operations.
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Theme 2: In McDonald maximum people belong to 21 to 30 years age group
Interpretation: According to that it will be more enlarging and effective process. Apart from
that, it will be the more enlarging process and better decision making process to make better
decision making process. According to this matter of fact under the age of between 21 to 30
years age group people are highly take maximum food. Along with that, it also makes better
decision making growth. According to survey it has been said that, more than 5 years of age
group people only 1 member has found. In respect to look towards the other people views, it can
be stated that maximum people consider views towards the age group of 21 to 30 years. This is
because, it will help to attain more systematic work performances at workplace. Furthermore, it
also assist to carry more desired results in respect to focus on the systematic review of activities.
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Yes
No
Cannot say
Illustration 1: Social media influence to the buying behaviour of McDonald