This presentation provides a comprehensive analysis of McDonald's strategic marketing approach. It begins with an introduction to strategic marketing and the context of McDonald's as a major fast-food provider. The main body of the presentation delves into a detailed market audit, covering market size, competitor analysis, macroeconomic forces, customer analysis, and stakeholder analysis. The competitor analysis includes a five forces analysis assessing the threats of new entrants, existing competition, market substitutes, supplier power, and buyer power. The customer analysis focuses on segmentation, targeting, and positioning strategies employed by McDonald's. Stakeholder analysis categorizes stakeholders based on their power and interest levels. The presentation concludes with strategic marketing objectives, aiming to increase customer count through digital marketing and boost organizational sales via an integrated marketing approach. References to relevant academic sources are also included.
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