This report provides a comprehensive strategic marketing plan for McDonald's, analyzing its internal and external environments. It begins with an introduction to strategic marketing and McDonald's background, followed by a detailed market analysis, including market size, trends, and competitive analysis, with a focus on competitors like Yum! Brands and Starbucks. SWOT and PESTEL analyses evaluate the company's strengths, weaknesses, opportunities, threats, and the political, economic, social, technological, environmental, and legal factors influencing its operations. The report examines customer and stakeholder analyses, identifying key strategic marketing objectives and campaign strategies, including the RACE model. Key performance indicators (KPIs) are defined, and recommendations are provided to enhance McDonald's marketing efforts. The report also includes a discussion on campaign strategies like Bevin Burger's Facebook Live event and concludes with a summary of the findings and recommendations. References and appendices support the analysis.
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