This case study examines McDonald's value chain management, a crucial aspect of its operations. The analysis begins with an executive summary highlighting the importance of value chain and supply chain management for operational efficiency and customer satisfaction. The introduction provides background information on McDonald's, including its founding, location, and product offerings. The main body delves into the value chain management, emphasizing the integration of resources, data, and logistics. It identifies McDonald's target customers, including children, young people, and families, and utilizes the STP model (Segmentation, Targeting, and Positioning) to explain their marketing strategy. Key suppliers, such as Tyson Foods and 100 Circle Farms, are identified, along with McDonald's franchise partners and competitors like KFC and Burger King. The supply chain is described, focusing on sustainability, ethics, economics, and cost efficiency. The conclusion recommends effective supply chain management strategies for McDonald's. The report references academic journals and online resources to support the analysis.