McDonald's Supply Chain: Planning and Value Chain Strategies

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Added on  2023/06/18

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This report delves into McDonald's supply and value chain planning, highlighting the company's focus on delivering quality food efficiently. It examines both direct and indirect suppliers, emphasizing the complexity of McDonald's supplier network, which includes over 38 suppliers. The report also discusses the company's logistics, featuring cold and dry storage facilities and temperature-controlled trucks. Furthermore, it explores McDonald's distribution system, which relies on franchising, licensing, and joint ventures. The analysis underscores McDonald's commitment to sustainability and ethical practices within its supply chain, ensuring quality and efficiency at all levels. The report concludes by noting McDonald's reliance on external suppliers like Tyson Foods and Lopez Foods to maintain its high standards.
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Planning (Please use Mc
Donalds Supply and Value
Chain)
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Table of Contents
3 (A). PRODUCT AND SERVICES...............................................................................................3
4. SUPPLY CHAIN.........................................................................................................................3
REFERENCES................................................................................................................................1
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3 (A). PRODUCT AND SERVICES
McDonald's is regarded to be one of the most reputed organisation that will bring about good
amount of delicious food which is also regarded to be Wholesome. The marketing with regard to
McDonald's as with respect to its products and services. The production services will reach the
perspective of mankind and the quality that is being maintained by the organisation is said to be
immense. Before going deep into the McDonald's products and services it is necessary to identify
what exactly products and services mean (Koberg and Longoni, 2019). Products and services
refers to the criteria of the operational entities that are being engaged by the organisation every
now and then such that all the forces of working environment will reflect upon the choices of
which the organisation is working.
Products and services of McDonald’s
Products: The different products of the organisation deal with include French fries, snack wrap,
cheese burger, salad etc. In these the organisation has attained its popularity over the product
cheese burger. The customers are more towards choosing this product over many others and the
organisation targets customers upon this item as they bring about the essence of a good taste.
Services: the services of the organisation will revolve around the entities of customer
satisfaction and the wide range of products that they deliver to their customers. The food safety
programs that are being taken by the organisation is a part of their supply chain and they ensure
safety.
It is also a method of maintaining a marketing strategy out of which the operational activities as
well as the objectives will have to be carry forwarded. The organisation is said to be very
consistent towards making its products available for people all around. It is operating in many
countries and it is best known for its fast food. the target of the organisation includes everybody
that fall in regard to understand the procedure of fast foods. The organisation would first evaluate
the customer choices and their preferences and based on that it will work ahead in order to bring
about the kind of products that are required. There are many food entities or the categories when
it comes to fast food (Pettit and et.al, 2019). The organisation is more towards identifying these
on consumer demand and the quality of food is maintained at all levels. The service of company
is to identify and to supply the need of customers and this can also be done on a delivery basis.
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Customers can order their preference is from the step and there is a delivery fleet that will carry
forward the products that are being ordered by customers within no time.
4. SUPPLY CHAIN
The supply chain plays a major role in determining the standards of the organisation because it is
not until when the organisation finds a very good and reliable supply chain partner that the
organisation can move ahead in establishing its aims and goals. The objective of the organisation
McDonald's is to serve people where the kind of food that is required by the customers as
delivered in no time. Usually the McDonald's company deals with the fast foods and which is of
immense tasteful stop quality is its major priority and the supply change that are in regard to the
organisation are also in an age of maintaining this criteria.
Supply chain network
The organisation McDonald’s supply chain is rather a complex network that focuses upon the
direct and indirect chain of suppliers. It has 38 suppliers. The direct chain of suppliers will
purchase the required items and will get them delivered to the concerned people or the
customers. Indirect suppliers are those that will deal with the items that are required to make
food like that of taking care of mills. The suppliers network of McDonalds is localised network
that will ensure convenience and the consistency is said to be maintained at all levels.
Logistics and supply chain management
The organisation’s logistics deal with both cold and dry storage facilities. There are awesome
features like the truck can ensure to carry multiple temperatures at the same time.
Distribution system
The distribution system of the organisation deals with three types like that of franchising,
licensing and joint ventures.
Supply chain is very much needed because when the organisation cannot work on a sole basis it
is necessary that it loses its partners accordingly. In this regard the supply chain mechanism will
have to deal with the entities like that of recognition yet they also try hard in order to establish
the financial standards (Min and et.al, 2019). The McDonald's company in this regard will satisfy
all the entities of its supply chain in and try to incorporate the same in its mechanism. When
there is a proper supply chain management the organisation has already reached greater heights
and that is when the levels of success is determined (Asamoah and et.al, 2021). McDonald's
organisation is said to be one of the organisation which does not prepare its own product. It
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comes in contact with many kind of supplying mechanism such that it can move ahead in
meeting the expectations of customers. There are different kinds of suppliers that fall in regard to
McDonald's who are Tyson foods, Lopez food, 100 circle farms etc. All these organisations that
are in tie up with McDonald's are said to be using the products that are rich in meat poultry and
many other dairy products. These are one of the basic amendments that are made by the
organisations to supply every category that falls in regard to fast food. McDonald's organisation
is one of those organisations that maintains quality and efficiency. The suppliers letter in regard
to the company are regarded to be the direct suppliers and the coordination between the
organisations is said to be one of the probable factor that can define their pace. The distribution
centres that are in regard to the organisation will also co-ordinate with the decision making as a
lesser purchasing decisions of the restaurants. The McDonald's company's major focus is on
sustainability. The ethics in this regard are regarded to be one of the probable entities that are
usually taken care about by the organisation (Holmström and et.al, 2019). Quality is its major
criteria when it comes to food people usually time for a better quality categories.
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REFERENCES
Books and journals
Asamoah and et.al, 2021. Inter-organizational systems use and supply chain performance:
Mediating role of supply chain management capabilities. International journal of
information management. 58. p.102195.
Holmström and et.al, 2019. The digitalization of operations and supply chain management:
Theoretical and methodological implications.
Koberg and Longoni, 2019. A systematic review of sustainable supply chain management in
global supply chains. Journal of cleaner production. 207. pp.1084-1098.
Min and et.al, 2019. Defining supply chain management: in the past, present, and future. Journal
of Business Logistics. 40(1). pp.44-55.
Pettit and et.al, 2019. The evolution of resilience in supply chain management: a retrospective on
ensuring supply chain resilience. Journal of Business Logistics. 40(1). pp.56-65.
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