This case study presents a SWOT analysis of McDonald's, a global fast-food giant with over 36,528 restaurants across 119 countries. It identifies the company's strengths, including its strong global brand and diversified income, and weaknesses, such as negative publicity related to unhealthy food and high employee turnover. Opportunities include upgrading the menu and expanding into the Asian market, while threats consist of health-conscious consumers and intense competition. The analysis highlights strategic insights such as expanding into developing Asian countries, upgrading the menu to cater to health trends, and recruiting skilled employees. These insights are crucial for developing effective strategies to address loopholes, enhance revenue, and reduce training costs. Desklib provides access to similar case studies and solved assignments for students.