Technology & McDonald's: Impact on Business Performance Analysis

This report examines the impact of technology on McDonald's business performance, focusing on how technological advancements influence the company's market capitalization, revenue, and workforce. It analyzes statistical data from 2015 to 2021, revealing how technology has helped reduce costs, increase efficiency, and attract customers through innovations like mobile applications and AI-driven services. The report also discusses the statistical techniques used to interpret the data, including sum, count, maximum, minimum, mean, and median, highlighting how these methods illustrate the company's growth and adaptation to technological changes. The conclusion emphasizes that while technology has increased market capitalization and improved efficiency, it has also led to a decrease in revenue and the number of employees due to increased expenses and automation.

MS Excel task

Contents
INTRODUCTION...........................................................................................................................2
MAIN BODY...................................................................................................................................2
Research Topic.......................................................................................................................2
Raw Data Presentation...........................................................................................................2
Statistical Techniques.............................................................................................................2
Representations.......................................................................................................................2
Analysis and findings.............................................................................................................3
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6
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INTRODUCTION
In Today's time MC-Donald is a very good brand and provide quality of product to their
customer. It captures the whole market and open various branches in many countries. It only
happens because it uses good technology and implemented innovative ideas for the growth and
development of the firm. Basically it means technology create a big impact for the expansion of
business they introduce new technologies and teach new staff how to use it and how they
increase the efficiency of the business with the help of using that technique. It this report it tells
about what is the impact of technology in Mc-Donald and analyse how it increase the
performance with the help of technology (Armstrong, 2020). Then interpret the data and tells
about the increment of market capitalization and decrement of revenue and number of employees
of the company also analyse the statistical technique by using the formula in excel.
MAIN BODY
Research Topic.
Impact of technology advancement in Mc-Donald for helps in improving the business
performance.
Raw Data Presentation.
In Excel.
Statistical Techniques.
In Excel.
Data Manipulation.
In Excel.
Representations.
In Excel.
Analysis and findings
Technology plays a very important role for the growth and expansion of business because
it helps in improving the efficiency of the company by introducing new machinery in the
business it reduces the labour work force and cost of the firm. Basically if we are talk about
FMCG sector like Mc-Donald in this sector technology helps the organization for improving its
business performance and the growth of the business because in this type of sectors customer
attract the technology they are using in their business and how the quality of the food they
provide with the help of using innovative technology in the business and of course it also
depends on the taste of the food. In Mc-Donald basically the main food they start with burger.
They have speciality in various types of burger along with French Fries. So, they use the type of
technology for maintaining the quality of its product (Case, 2018.). They also use various type of
technology for attracting their customer towards their product like using robots for serving the
meals to the customer, installing hotspot facility for their customer in all over the branches of
whole world. So, their customer can do their work in laptops or mobile phones by using Wi-Fi.
Without using computer no business can run so, they also use computers in their business to take
online orders of customers to fulfil the needs and they also provide their meal on time so, the
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customer stay tuned and always show interest in their product. Another technology advancement
of Mc- Donald is they provide their own mobile application so, anyone can order their meal from
anywhere at any time. This technology becomes more efficient, effective and better to provide
their customer. In Today's scenario there is a huge competition in food industries. If a company
wants to grow then they have to introduce new and innovative technology in the market and not
easily copied by other competitors. The reason for growth and success of Mc – Donald is just
they are using innovative technology for the better upliftment of their business. Installation of
technology is not just enough company know how to use that technology in long run effectively
and efficiently (Magaji, 2018.). So, in that circumstances Mc-Donald teach and give knowledge
about the technology to their new staff with the help of E-learning method and trained them also
giving practical knowledge to them it is good and efficient source of learning. Because of
introducing new technology in Mc-Donald its replace the manpower and also reduces the
expenses of the company on the other hand company spend more on research, advertising and
other market capitalisation methods. So, that business can run in long term. After analysing the
above report it may conclude that the impact of technology create a good impact on Mc-Donald
growth and development it assist the company to reduce it cost and increase other more valuable
activities.
Interpretation: After interpret the above report it can be clearly shown that the market
capitalization of Mc-Donald in 2015 is low and now in 2021 it will increases because of this
revenue of the company and number of employees in 2021 is decreases. It will be the big change
from the period of 2015 to 2021 it happens because Mc-Donald do continuous change in their
quality of product and implementing new ideas and innovation for the growth and development
of the business. In this there is huge involvement of technology also because new technology
create big impact on the business and helps to attract consumer into the business. For example:
Mc- Donald using artificial intelligence in the company provide meals and services to the
customer with the help of using robots (Mitra, Ghosh, and Mehta, 2020). Customer also attract
with that kind of innovative service and it will create a good image of the firm in the mind of
customer and its also create a mouth publicity of the business. Because of this more and more
customer explore the company and seems to be attractive. There is another kind service also
which helps in increasing the Mc-Donald market capitalization, and helps to reduce the cost. Mc-
Donald have it own mobile application because of this its easier for the customer to order their
meal from anywhere. They provide food to the customer within a less time because of providing
good service to the customer firm needs more employees so they can fulfil the demand of
customer in less time. In current scenario Mc-Donald is a very big brand because of its hard
work and goodwill into the market (Pozeriene, et.al.,2021). The above data shows the
calculation of statistical method in excel by using formula to show the efficiency of the business:
1. Sum: In this method its easier to calculate the sum of market capitalization, Revenue and
the number of employees of the firm. Add all the data from 2015 to 2021 and it will give
the total of 7 years.
2. Count: This method is used to count the number of series in the cells. Basically in this it
count the total number of market capitalization in a cell. This method is used to formulate
the counting of cells.
3. Maximum: This statistical method in excel is used to calculate the highest market
capitalization in a couple of years and helps to show in which year company earn higher
revenue and number of employees
4. Minimum: This technique is used to calculate in which year company earn lowest market
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capitalisation , revenue and number of employees of the firm. This method is easy to
analyse the minimum value of firm.
5. Mean: This method is very convenient to use it helps to know the efficiency of the
business and how company earn revenue and increase market capitalization in long run
(Reznik Nadiia, Slobodianyk Anna, and Blahodatnyi Andrii, 2020). Basically if it talk
about the Mc-Donald then the company use mean technique to estimate its overall market
capitalization, revenue and number of employees of the company. It will be calculated by
using the formula in excel Add total number of series and divide it with the number of
years.
6. Median: This method find the mid-value of the series. On the other hand they calculate
the middle value of the Mc-Donald (Sivagnanasundaram, 2018). It shows that the value
of market capitalization in 2017 is 137.21, revenue of the company in 2017 is 22.82 and
the number of employees is 2018 is 210000 formula to calculate median is n+1 / 2.
CONCLUSION
As it is concluded from the above report that the technology advancement is responsible the
highest capitalisation market, low revenue and number of employees because it create a huge
impact on the business from 2015 to 2021. Mc-Donald improve their strategy and innovation in
every year and because of this its cost of capturing the market will be increases by introducing
new technologies and implementing new ideas and its revenue will be decreases because of
increase in expenses and number of employees is also decreases by introducing artificial
intelligence and its replacing the labour workforce in the company. On the other hand above data
also shows the efficiency of the business and it also shows the growth of the company from 2015
to 2021. In short technology advancement in Mc-Donald creates a good impact in the market and
create goodwill of the business in the mind of consumer.
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REFERENCES
Books and Journals
Armstrong, J.R., 2020, July. Systems Engineering Evidence in Commercial Kitchens.
In INCOSE International Symposium(Vol. 30, No. 1. pp. 1354-1367).
Case, A.M.S., 2018. Product Design in Food Industry. Advanced Manufacturing and Automation
VIII. 484.p.448.
Magaji, O.A., 2018. Assessment of Information and Communication Technology (ICT)
Competency Level of Business Educators in Universities in Kwara State (Doctoral
dissertation, Kwara State University (Nigeria)).
Mitra, N., Ghosh, S. and Mehta, K., 2020. Corporate Influence and Social Responsibility in
Global Health: Evidence from India. Handbook of Global Health. pp.1-38.
Pozeriene, J., et.al.,2021. THE IMPORTANCE OF SPORTING ACTIVITY FOR MEN (AS
ADVANCED CONSUMERS) SELF-ESTEEM AND REDUCTION OF SOCIAL
EXCLUSION. Transformations in Business & Economics.20(2).
Reznik Nadiia, P., Slobodianyk Anna, M. and Blahodatnyi Andrii, S., 2020, November. The Use
of Speculative Operations in the Capital Market and Their Importance. In International
Conference on Business and Technology (pp. 1487-1495). Springer, Cham.
Sivagnanasundaram, M., 2018. Sustainability practices in Indian retail industry: A comparison
with top global retailers. Emerging Economy Studies, 4(1). pp.102-111.
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