Marketing Management Report: McDonald's Trinidad & Taboga Launch

This report provides a comprehensive analysis of McDonald's marketing management strategies, focusing on its application to the launch of Mc Cafe in Trinidad & Taboga. It begins with an introduction to marketing management principles and then evaluates McDonald's current marketing philosophies, including production, product, sales, marketing, and social marketing concepts. The report examines market orientation and holistic marketing approaches, such as relationship, integrated, internal, and performance marketing. Part 2 evaluates dynamic trends within the marketing environment using PESTLE analysis, identifying opportunities and challenges for brand extensions. The report also explores key opportunities to launch a new sustainable brand extension and concludes with recommendations for building a sustainable brand through proper marketing planning. The report analyzes how McDonald's can leverage its strengths and adapt to environmental factors to ensure success in the new market. The report also considers various marketing strategies and their impact on customer satisfaction and societal welfare.