Report: McDonald's Twitter Campaign Challenges and Successes

This report is a memo analyzing McDonald's Twitter campaign, focusing on its effectiveness, challenges, and potential improvements. It examines the campaign's purpose, which is to leverage social media for brand building and customer engagement. The report discusses the advantages and disadvantages of social media marketing, including the importance of targeting the right audience and maintaining brand consistency. It delves into the director's analysis of the campaign's success, including the need for improved Twitter ad results and a focus on sales-driven patterns. The report also outlines a communication plan, detailing the target audience, key messages, and desired outcomes. It emphasizes the importance of customer satisfaction and the use of various media channels, including social media, television, and print. The conclusion highlights the need for a strategic approach to social media, including identifying audiences and addressing failures, to achieve success.

memo
McDonalds Campaigning

McDonald Twitter Campaigning Memo
To,
The Managing Director, Senior Engineers, Deputy Manager of McDonalds
From: Rick Wion (Director)
Date: 3/09/2018
Subject: To highlight about the McDonald Twitter Campaigning and the Problems Related to it.
Purpose: It focus on the social media campaigning, reporting quality and campaigning. The
discussion is about how the company is able to work on the consistency and maintaining a higher
quality for the methods of preparation. The efforts are made to strength the brands with the
appearances set through significant growth.
Thesis: The use of social media is effective for the campaigning as it will help in bringing
different opportunities for the public to share the data on the online stores.
Question 1:
There are different advantages and the disadvantages of the social media for the company which
includes the cheap way to reach the customers. It then helps in properly building up the
perceptions that are important for brand consumption. The company needs to target different
audiences with validating the brand. The social media helps in improving the brand and customer
loyalty. The awareness of the brand is important for the company to improve the services with
the virtual presence. McDonald has different benefits with targeting their social presence. The

decisions are mainly on tweeting about the different fresh foods on Twitter. It helps the company
for sharing different stories about the world (lubin, 2012). There are certain issues as McDonald
needs to understand the use of multiple platforms where people can reach, and it can certainly
lead to the process of consumption of time. The companies also need to hire the employees who
could work on the social media marketing and update the customers about the proper presence.
The companies are then presented with not only stopping but also making use of the struggling
factors to keep up with the time.
Answer 2:
It is important for McDonalds to work with handling the campaigning orders that affect them in a
positive and the negative manner. The people need to understand about the brands who have a
negative stigma to create social media campaigns. The organization is mainly for the people with
Ethical Treatment of Animals, US Food and Drugs and is also working on targeting for decrease
in obesity. The media will help in understanding the problems related to the health nutrition,
thereafter (Sexton, 2015). The company is leaning on the safer side where huge organizations are
set for people to like and dislike it.
Answer 3:
The analysis is based on finding about the smartness of Wion who the director for the social
media is as he is able to look over the different campaigning and is able to work on determining
the results effectively. The campaigning is seen to be moderately successful, according to my
statistics. Apart from this, the company needs to work on the Twitter ad results as well that will
help in improving the performances with saving time on the campaigning (Bal et al., 2017). The
delicacy of the features generally lead to work on handling the designing for winning. The focus

is on the sales with driven patterns which are to focus with systems set for end-of-year patterns.
The possibilities are determined through Twitter Promoting Trends which are different for the
campaigning and the people are also getting engaged for the different words. The factors are then
related to the trends that are listed with working on the exposures to the system. The
documentary formats help in analyzing the information with monitoring the activities and
ensuring about the activities of the Twitter details online (Ferrara, 2015).
Answer 4: Communication Planning
The project objective is to focus and encourage the relationship with the media and then work on
improving the system of reporting as well. There is a need to work on the development and
enhancement of the customers (Lyon et al., 2013).
The targeted customers and stakeholders are: Teenagers, kids and the adults who like eating fast
food.
1.Timing Twitter campaigning is done
A proper analysis with programs determined for the Twitter
campaigning
The control improvement of quality and the different measures or
the steps which are needed to work on execution.
Training employees
2.Audience The audience like the children and the teenagers are sharing the
information for the different products and the discounts available on

them.
Problems are detected for handling the thought sharing process
effectively.
3.Sender The involvement of people and then holding the information related
to people spreading the details about it.
The work involves the people with information that is spread for a
particular person.
Here m the communication team works with the people.
4.Key Message Satisfaction of the customer and their comfort is very important.
This can only be processed when all their demands are processed as
per their requirements.
The work is done through social media to build a better brand
reputation so that more people are able to rely on it.
5.Desired
Outcome
Apologies, at the time of mishandling the products
Targeting the people and understanding what will be important for
them
6.Medium The channels for the McDonald’s need to be set and spread among
people.
The social media makes use of the television through
advertisements on commercials to discuss about the new products.

The printing and then spreading it is also helpful with other
travelling forms.
Websites like BB etc. can help in popularity or the seminars
Facebook, Twitter & Instagram are also effective medium.
7.Materials Feedback is important to work with consistency.
The messages include the different functions that are related to
communication and working on commitment for the jobs.
8.Frequency Updating the websites every now and then.
Conclusion
The discussion is about enhancement in the social media approach which could be through
identifying the different audiences. It is based on catering to the needs of the social media and
then working on following up the sites with handling the failures of the situation (Gorham et al.
2016). The Twitter Campaign needs to be set through good examples which determine about the
employees and about communication of the different responsibilities.
References
Bal, A.S., Weidner, K., Hanna, R. and Mills, A.J., 2017. Crowdsourcing and brand
control. Business Horizons, 60(2), pp.219-228.
Ferrara, E., 2015. Manipulation and abuse on social media by emilio ferrara with ching-man au
yeung as coordinator. ACM SIGWEB Newsletter, (Spring), p.4.

Gorham, L.M., Gibson, C. and Irlbeck, E., 2016. Making a Case for McDonald’s: A Qualitative
Case Study Examining the McDonald’s “Our Food Your Questions” Campaign. Journal of
Applied Communications, 100(4), p.3.
Lubin, G., 2012. McDonald's twitter campaign goes horribly wrong# McDStories. Business
Insider.
Lyon, T.P. and Montgomery, A.W., 2013. Tweetjacked: The impact of social media on corporate
greenwash. Journal of business ethics, 118(4), pp.747-757.
Sexton, D.E., 2015. Managing brands in a prickly digital world. Journal of Advertising
Research, 55(3), pp.237-241.