Evaluating McDonald's Impact on the UK Business Environment Project

This project assesses the impact of McDonald's, a multinational fast-food corporation, on the UK business environment. The project begins with an introduction and outlines aims and objectives, focusing on globalization and the influence of multinational companies (MNCs). Task 1 establishes project aims and objectives, followed by a project management plan detailing costs, scope, time, quality, communication, risk, and resources. A work breakdown structure and Gantt chart are used to organize the project timeline. Task 2 involves qualitative and quantitative research methods, including questionnaires to collect primary data. Task 3 evaluates research data using appropriate tools and techniques, drawing conclusions and providing recommendations. The project concludes with a reflection on the value of research in meeting objectives. The research considers the positive and negative impacts of MNCs and McDonald's on the UK business environment, including challenges such as competition and ethical considerations. The project aims to determine the overall impact of McDonald's on the UK business environment, and it uses both primary and secondary data to analyze the subject.

MANAGING A SUCCESSFUL
BUSINESS PROJECT

Contents
INTRODUCTION.....................................................................................................................................3
TASK 1....................................................................................................................................................3
P1 Project aims and objectives..........................................................................................................3
P2 Project management plan that includes cost, scope, time, quality, communication, risk and
resources...........................................................................................................................................5
P3 Breakdown structure and Gantt chart so as to know the provided time frame and stages of
completion.........................................................................................................................................5
TASK 2....................................................................................................................................................7
P4 Carrying out the task with the use of Qualitative and quantitative research methods for
attaining project aims and objectives................................................................................................7
TASK 3....................................................................................................................................................9
P5 Evaluation of research and data with appropriate tools and techniques.....................................9
P6 Appropriate recommendations in context with research in order to draw valid conclusion......17
TASK 4..................................................................................................................................................18
P7 Reflection on the value of undertaking research to meet objectives.........................................18
CONCLUSION.......................................................................................................................................18
REFERENCES.........................................................................................................................................19

INTRODUCTION
Each company tend to establish its business in order to have benefits and good
customer base, but it is not the only thing which firm had to so because managing and
running a small business is more important so as to sustain in the market for longer period of
time (Bruckner and et. al., 2012). Thus, to manage the entire activity of business there are
some of the resources that are to be looked after such as proper planning, formulating proper
aims and objectives that are achievable etc., McDonald's is an American fast food company.
It is world;s largest restaurant chain serving around 69 million customers in various countries.
This project is based on the impact of social media in connecting with customers so that
business can be foster. Thus, on the basis of this a small research will be conducted and for
this aims and objectives will be formulated. Therefore, qualitative or quantitative methods
will be applied so that better outcomes can be evaluated and on the basis of this conclusion
will be drawn.
TASK 1
P1 Project aims and objectives
Globalisation is process for interaction among companies, people, government
worldwide. It is increasing because of advance in communication technology and
transportation. It is integration of markets, economies, industries, culture and policy
formulation globally. It describes system in which regional and national economies, culture,
societies become integrated through communication, transportation, immigration and global
trade network. It is making world economy more interdependent and connected.
Multinational companies means owning or controlling goods and services production in one
country other than home country. Most of corporations are influenced by the competition and
survive in competitive era. As MNC is large firm incorporated in one country produces and
sells services and goods in different countries. The given assignment is based on McDonald's
which deals in burgers. If any MNC want to expand business then environment of UK
country will be impacted as it enhance competition among each other of same sector dealing
in same or related products. There are many other impact which surrounding need to face
because of expansion such as pollution increment, competition (Carley and Christie, 2017).
Thus, globalisation also have positive and negative points for both company as well as
country.
Background of project

There are many multinational companies running in UK market which bring positive
and negative impact on business environment. As Foreign Direct Investment (FDI) has also
increased rapidly with increase in globalisation. The multinational firms provide financial and
social benefits to developing countries. The advantages of impact of MNC on UK business
environment are creating large number of job opportunity, broader market base, cutting tax
rates and cheaper labour for manufacturing goods with competitors. Because of such
elements, competition is increasing (Cohn, 2017). As scholar said MNC possess advanced
technology because of high knowledge which create positive effects for host countries to rise
economies. The benefits are transfer of expertise and skill and developing quality of labour
force. It also assist in rising gross domestic products along with improving competitiveness,
quality and efficiency. On other hands, drawbacks also arises because of MNC at UK
environment. There are many business which cannot compete with such firm and have to face
failure. The corporation work unethically sometime which decline their brand, goodwill and
market values. The cost reduction is major problems faced by market because of expansion of
business in UK which force competitor to lower price and bear losses. Here, McDonald's
have to go through competitor because of burger king, Starbucks, KFC, Domino's.
Aim : To determine the impact of McDonald's on UK business environment. A case study on
McDonald's.”
Objectives:
 To determine the concept of multinational companies.
 To identify the impact of McDonald's on UK.
 To evaluate the major challenges faced by McDonald's while operating business in
UK.
Questions:
 What is the main concept of multinational companies?
 What are the main impact of McDonald's on UK?
 What are the challenges faced by McDonald's while operating business in UK?

P2 Project management plan that includes cost, scope, time, quality, communication, risk and
resources
Project Management plan (PMP) is considered as a formal kind of document that
shows or provides an idea about the project will be executed, monitored and controlled in a
given period of time. Project Management Plan may include baseline so that with the
progression of work performance of project can be measured besides performance
measurement (Di Giovanni and Levchenko, 2012). Thus, it can be said that PMP is used for
doing activities in a proper manner without any kind of issue or problem. Further in a Project
Management Plan there are set of aims and objectives that are to be achieved for getting
benefits in return. Along with this, project management plan must be flexible in nature so that
if any kind of strategy is not giving benefits than it can be changed. In a PMP there are
certain factors that are included all these are explained below for better understanding.
Cost: This is an essential element and it is required for executing plan in a proper
manner. Although implementing social media in business activities doesn’t cost much but
posting advertisement may require a large amount of funds. Therefore, McDonald's must
have sufficient amount of money in performing all its activities in a better manner.
Time: Success can be achieved by a company if all the activities are performed right
on time. So, it is crucial for project manager to make strategies in such a way that all the tasks
are achieved under set time. In terms of implementing Social media, McDonald's will take
around 3 to four months.
Scope of Project: With the help of social media, McDonald's will now be able to
connect with large number of customers who are residing in different parts of the world. This
will not only improve consumer base but also enhance sales and profitability.
Risk: Every business has some or the kinds of risks for instance: McDonald's in their
initial years of implementing social media can face problems like not knowing the right social
media platform for promoting their activities.
Therefore, all these activities are some of the important component that is to be
looked after by McDonald's so that better outcomes can gained by the firm (Dunning, 2013).
P3 Breakdown structure and Gantt chart so as to know the provided time frame and stages of
completion
Work Breakdown Structure:

Work Breakdown structure is mainly used for dividing complex projects into simpler
form so that work can be managed and execution of the task can be done in a better manner.
So, it can be said that with the help of Work breakdown Structure larger task are segmented
into small chunks in order to supervise and estimate required components easily. There are
few reasons for creating a WBS project as it assists company in organise their task
accordingly so that project milestones can be achieved (Gilpin, 2018). Other than this, it also
helps firm in having a estimation of cost, time and risk which can further aid in performing
the task in an effective manner. In terms of its structure it is based on deliveries like what task
is to be performed on a prior basis. Therefore, in order to know the efficiency of WBS it can
be analyse by the success of the project.
Gantt Chart:
Gantt Chart was first developed by Henry L. Gantt in the year around 1917, it is a
kind of tool which includes horizontal bars and is generally used in project management. In
basically denotes total time span which will be required for completing a particular task. In
addition to this, Gantt Chart helps in breaking down work into increments such as days,
weeks or months. Thus, Gantt Chart provides with a clear vision or illustration of project
status but company cannot totally rely on this as contingencies are always there (Forsgren,
2015).

TASK 2
P4 Carrying out the task with the use of Qualitative and quantitative research methods for
attaining project aims and objectives
It is important for researcher to undertake research activities in effective manner in
order to attain positive outcomes. In this context, researcher needs to use right method to
gather relevant data and information in appropriate time frame. Along with this, there are
some methods such quantitative and qualitative methods. Both are effective ways to gather

effective data (Guo, Zhang and Meng, 2012). By this investigator can easily take right and
adequate decision towards the research in order to attain reliable results.
Quantitative method: This type of method is effective as it includes objectives measurement
data in mathematical and numerical way. With the help of this, researcher can easily gather
right and effective data towards the aim. Mainly it includes survey, questionnaires and many
more.
Qualitative method: It is also an effective way to collecting data by using semi-structured and
unstructured techniques. By this investigator easily gather relevant data. As it includes group
discussion, observation and so on. All these help researchers in gathering data.
Primary data: It is an effective method to gather authentic data and information. This type of
information is not used before. With the help of this, investigator can easily take right and
appropriate decision. Mainly it includes questionnaire, survey and many more (Hussey and
Pittock, 2012).
Secondary data: It is also an effective method in which investigator collect data and
information through books, journals, articles and many more. All these are help in carry
outing the research in effective manner.
For this research, investigator use primary method to collect data and information by
preparing questionnaire. Along with this, sampling method also used by investigator to select
respondents. In this by using non-probabilistic method, researcher select 30 respondents to
gather relevant data and information towards the specific area.
QUESTIONNAIRE
Name:
Age:
Contact nomber:
Email address:
Q1) Are you aware about multinational companies?
a) Yes
b) No
Q2) What is the main impact of McDonald's on UK?
a) Positively

b) Negative
Q3) Is UK provide benefits to multinational companies?
a) Yes
b) No
Q4) What are the main benefits provide by McDonald's to UK?
a) Quality products
b) Build customers trust
c) Improve standard of people
Q5) Is McDonald's contribute in improving economic condition of UK?
a) Yes
b) No
Q6) What are the challenges that can be faced by McDonald's while operating their
business in UK?
a) Culture differences
b) Change in government policies
c) Fluctuation in tax rates
Q7) Which country is more effective for McDonald's to increase their market share?
a) Host country
b) Home country
Q8) What kind of resources required by McDonald's for expanding their activities at
global level?
a) Employees
b) Resources related with technical
c) Financial resources
Q9 Recommendation through which McDonald's can easily establish their positive
image at UK?
TASK 3
P5 Evaluation of research and data with appropriate tools and techniques
THEME 1: Aware about multinational companies
Q1) Are you aware about multinational
companies?
Frequency

Yes 25
No 5
Interpretation: From the above mentioned graph, it can be concluded that 25 respondent
were about multinational companies operating in market. It also create job employment for
people. Similarly, on other hand only 5 were not aware about operating of multinational
corporation. So information and knowledge should be given to unaware user about operation
of firms. The unaware respondents were not educated enough and knows market scenario.
THEME 2: Main impact of McDonald's on UK
Q2) What is the main impact of McDonald's
on UK?
Frequency
Positively 15
Negatively 15
Yes No
0
5
10
15
20
25
25
5
Column B

Interpretation: From the above graph it is concluded that 15 respondents said about positive
impact of McDonald's on UK environment as it helps in creating job opportunities and rise in
economic development of countries. On other hand, 15 reacted negatively impact on UK
business because it create competition among similar operating firm, tax evasion also
increases, cutting of cost for product. It badly affect other corporate at same level because of
globalisation and expansion.
THEME 3: Benefits to multinational companies
Q3) Is UK provide benefits to multinational
companies?
Frequency
Yes 18
No 12
Positively Negatively
0
2
4
6
8
10
12
14
16
Column B

Interpretation: From the above graph, it can be concluded that 18 respondent reacted
positively about UK provide benefits to multinational companies as assist in developing
nation at speed. It also manage tax system effectively, recruiting skilled employees,
developing strong infrastructure for doing business and increase in flexibility. On the other
hand, 12 respondents said that UK does not provide benefits to multinational companies as it
creates threat to local business, abuse of potential workers, sometime loss of jobs, high risk
creation.
THEME 4: Main benefits provide by McDonald's to UK
Q4) What are the main benefits provide by
McDonald's to UK?
Frequency
Quality products 10
Build customers trust 10
Improve standard of people 10
Yes
No

Interpretation: From the motioned detail it is concluded that 10 respondents said that the
quality of McDonald's products are good because it better quality raw ingredients and the
food which it provide is high quality. For making the better quality of its product use good
raw material and follow right procedures during the time when food are prepared. In there
non-veg product they use good quality beef and in sandwich or other veg product they use
fresh and pure buns. According 10 respondent said being good quality of the product, the
customer are loyal towards it. 10 respondent said that providing good product and service it
improve the customers standard.
THEME 5: Contribute in improving economic condition of UK
Q5) Is McDonald's contribute in improving
economic condition of UK?
Frequency
Yes 22
No 8

Interpretation: From the above data 22 respondent said it contribute in the UK economy for
improving economic condition. The product of McDonald are high quality which are
accepted by easily so they attract more customers and earn high profit which help in UK
economy. This company open its counter worldwide so the customers of it internationally and
it earn money from another countries which improve the economy of its country. And by
providing jobs in its company it also improve the economy. 8 respondents said that it does
not contribute in the economy because of evasion of tax or not following policies of
government.
THEME 6: Challenges that can be faced by McDonald's while operating their business
in UK
Q6) What are the challenges that can be
faced by McDonald's while operating their
business in UK?
Frequency
Culture differences 8
Change in government policies 15
Fluctuation in tax rates 7
Yes No
0
5
10
15
20
25
Column B

Interpretation: From above the given graph 8 respondents said that the cultural problems
faced by McDonald because of the north European community.15 respondents said that the
challenges which McDonald face in its business, the reason was change in the government
rules and regulation. Because the government make change in business early so it is hard to
follow the laws properly. 7respondents said that these challenge is faced by fluctuation in tax
rates. The tax rate which pay McDonald is change so it face tax challenges.
THEME 7: Effective for McDonald's to increase their market share
Q7) Which country is more effective for
McDonald's to increase their market share?
Frequency
Host country 25
Home country 5
Culture differences
Change in government policies
Fluctuation in tax rates
0
2
4
6
8
10
12
14
16
Column B

Interpretation: By the given detail it is concluded that 25 respondents said that the host
countries are more effective for increasing the McDonald business because the company
provide product according the country. For example McDonald make Veg burger, alloo tikki
and other veg product for Indian customers and use right and pure ingredients. 5 respondents
said that home country increase its market because in UK all eat non veg meal and the
company provide products according their needs and in different varieties which is like by
the UK customer so it help in increase market share.
THEME 8: Resources required by McDonald's for expanding their activities at global
level
Q8) What kind of resources required by
McDonald's for expanding their activities at
global level?
Frequency
Employees 12
Resources related with technical 8
Financial resources 10
Host country Home country
0
5
10
15
20
25
30
Column B

Interpretation: From the given graph it is concluded that 12 respondents said that McDonald
required employees to expanding its business because with having employees it can not be
operate its business. So employees are needed resources to it. 8 respondents said that
McDonald need technical resources for run it business because it doing its business
internationally. Without technologies it can not be do its global business. 10 respondents said
that finance is the most important resource for running a business in a proper way. Without
money it can not operate its business because if it have not money it can not buy raw material
and not pay employees.
Theme 9: Recommedations
Interpretation: McDonald's is a famous brand in UK in which they operate stheir business
with the purpose of attaining higher sucess at market place. For this, company needs to
evaluate the market trends and culture before operating their business at global level. This
will increse the matket share of the company and also contribute in establishing competitive
advantage form its rivals. Along with this, by analysing culture of global market is also
beneficial for the company to enhace the chances of grabbing customers attentions.
P6 Appropriate recommendations in context with research in order to draw valid conclusion
Through help of research, company can easily determines factors which provide
benefits and positive impact on business. Research assist in finding any impact of
multinational corporation on business environment. After analysis, it can said that UK
provides lots of benefits to multinational in terms of knowing culture diversity, employment
opportunities for needy people, income equality, sovereignty. From the above discussion, it
has recommended that United Kingdom should provide opportunities to multinational for
sustaining and growing. The multinational bring positive impact on UK business. With the
Employees
Resources related
with technical
Financial resources

rise in new technology, culture company has to adjust accordingly. The globalisation also
assist in connecting people together for performing task effectively and efficiently. On other
hands, with rise in multinational firm, it has created negative impact of competition and
challenging. In order to gain competitive advantage, multinational need to work as per rules
and regulation of UK market and environment. It is also recommended that market research
is very important for any firm for gaining profitability, sustainability, productivity. As every
organisation work for profit motive along with achieving their set goal and objective.
McDonald's has also done proper analysis before entering into UK market and after that
decision was taken.
TASK 4
P7 Reflection on the value of undertaking research to meet objectives
While conducting research number of issues faced by researcher thus, it is important
to them to carry out research in effective manner so that reliable and valid outcomes can be
attained. As a researcher, I face various issue while executing research activities that is time
and cost. In this context, it is important for me to effectively implement as well as formulate
appropriate strategies and plan so that I can easily manage all the activities of the project and
also reduce the chances of arising issues. It helps in saving time of the project and company
as well. Furthermore, due to insufficient fund I take 30 respondents for understanding their
views and opinion towards the specific area in order to gather relevant information. Apart
from this, as a project manager I use online and social media to gather appropriate data which
helps in attaining set goals and objectives in allotted time frame. This will directly contribute
in enhancing the chances of achieving reliable and valid outcomes.
CONCLUSION
From the above mentioned research it can be concluded that multinational company
provide various benefits to UK corporate such as creating job, fulfilling needs and demands
of customer. It also assist in developing economy of countries effectively and efficiently. The
globalisation also plays an effective role in developing and increasing relationship among
each other in countries. Here, report is based on McDonald's which is operating its business
in UK for meeting need and demand of customer along with increasing profitably and
productivity. It can also assist in increasing market share of firm along with customer
satisfaction. The company has also faced many challenges while operating its business in UK
market. Thus, it can be concluded that expansion helps in increasing business effectively.

REFERENCES
Books and Journals
Bruckner, M. and et. al., 2012. Materials embodied in international trade–Global material
extraction and consumption between 1995 and 2005. Global Environmental Change.
22(3). pp.568-576.
Carley, M. and Christie, I., 2017. Managing sustainable development. Routledge.
Cohn, T. H., 2017. Governing global trade: International institutions in conflict and
convergence. Routledge.
Di Giovanni, J. and Levchenko, A. A., 2012. Country size, international trade, and aggregate
fluctuations in granular economies. Journal of Political Economy. 120(6). pp.1083-
1132.
Dunning, J. H., 2013. Multinationals, Technology & Competitiveness (RLE International
Business). Routledge.
Forsgren, M., 2015. Managing the Internationalization Process (Routledge Revivals): The
Swedish Case. Routledge.
Gilpin, R., 2018. The challenge of global capitalism: The world economy in the 21st century.
Princeton University Press.
Guo, J. E., Zhang, Z. and Meng, L., 2012. China’s provincial CO2 emissions embodied in
international and interprovincial trade. Energy Policy. 42. pp.486-497.
Hussey, K. and Pittock, J., 2012. The energy–water nexus: Managing the links between
energy and water for a sustainable future. Ecology and Society.17(1).
Lenzen, M. and et. al., 2013. International trade of scarce water. Ecological Economics. 94.
pp.78-85.
McClanahan, T., Allison, E.H. and Cinner, J.E., 2015. Managing fisheries for human and
food security. Fish and Fisheries.16(1). pp.78-103.
Peters, G.P., Davis, S.J. and Andrew, R., 2012. A synthesis of carbon in international trade.
Shenkar, O., Luo, Y. and Chi, T., 2014. International business. Routledge.
Wiebe, K.S., Bruckner, M., Giljum, S. and Lutz, C., 2012. Calculating energy-related CO2
emissions embodied in international trade using a global input–output
model. Economic Systems Research.24(2). pp.113-139.
Wiebe, K. S. And et. al., 2012. Carbon and materials embodied in the international trade of
emerging economies: A multiregional input‐output assessment of trends between
1995 and 2005. Journal of Industrial Ecology. 16(4). pp.636-646.

Winham, G.R., 2014. International trade and the Tokyo Round negotiation (Vol. 463).
Princeton University Press.
Zhang, X. and et. al., 2015. Managing nitrogen for sustainable development. Nature.
528(7580). p.51.