Business Project: Impact of McDonald's on UK Restaurant Start-ups

Desklib provides past papers and solved assignments. This project analyzes McDonald's impact on new UK restaurants.

MANAGING A SUCCESSFUL BUSINESS PROJECT
1 | P a g e

Executive summary
In the present project, the impact of the operations of McDonalds on the activities of the new
business in the UK are analysed that can help a new restaurant to start their business. A project
management plan is created to determine costs, time, communication method, scope and risks of
the data collection regarding impact of McDonalds on new business. Primary quantitative and
secondary analysis is conducted to determine the effects of services of McDonalds on the UK
people and possibility of developing new business. Performance review plan and project logbook
is created to identify the project requirements and the ways to complete project.
2 | P a g e

Table of Contents
Introduction......................................................................................................................................4
P1 Devise project aims and objectives for a chosen scenario.........................................................4
P2 Produce a project management plan that covers the aspects of cost, scope, time, quality,
communication, risk and resources..................................................................................................5
P3 Produce a work breakdown structure and a Gantt chart to provide for timeframes.................10
P4 Small scale research by applying qualitative and quantitative research methods 600.............12
P5 Analyse research and data using appropriate tools and techniques..........................................21
P6 Communicate appropriate recommendations as a result of research and data analysis...........22
P7 Reflect on the undertaking the research to meet the stated objectives and own learning and
performance...................................................................................................................................24
Conclusion.....................................................................................................................................30
References......................................................................................................................................31
3 | P a g e

Introduction
Globalisation influences local enterprises to develop their business and provide integrated
services to the people which can improve their economic condition. Big global organisations
affect services of local organisations. In this project, the approaches required for starting a new
restaurant is proposed based on cost, time, communication and risk assessment. Primary and
secondary research on McDonalds’s operation is conducted to identify impact of its operation on
local business.
P1 Devise project aims and objectives for a chosen scenario
Project aim
Aim of the project is to identify impact of operations of McDonalds on activities of business set-
up in local community.
Project objectives
The objectives of the projects are,
1. To identify the business condition of McDonalds in the community in which new
business is developed
2. To determine the impact of McDonalds on local business
3. To recommend the approaches that are required to reduce impact of McDonalds at the
time of starting new business.
Problem statement
It has been identified that sales and economic condition of McDonalds is high enough to
influence and affect local business in the UK. There have been 1,200 restaurants of McDonalds
across the UK and further a £0.706 billion of value has been added in the business in 2018. The
company has acquired brand value of $126,044 billion across the world in 2018 with 69 million
customers. Henceforth, it is difficult for the local enterprises to avoid the impact of this company
4 | P a g e

on the people of UK before setting a new business. Most of the customers in community prefer
fast foods of McDonalds; it is also difficult for start-up business to grab attraction of customers.
Purpose of the project
The project can determine the affects of operations of McDonalds on start-up business and its
effect on local enterprises to gain attraction of customers. It is useful for the local organisations
to determine the challenges faced buy them at the time of establishing new restaurant in local
community of the UK. The approaches and steps required to start a new business can be
identified by the new organisations and it can help them to improve their business and economic
stability of the business. Project management plan determines the costs, quality, resources and
communication required for completing the project. It improves quality of information that is
collected to determine population of McDonalds in UK market that can become a barrier for
setting up new business.
P2 Produce a project management plan that covers the aspects of cost, scope, time, quality,
communication, risk and resources
Cost management
Activity Required cost
per hour ($)
No. of Hours
($)
The
exhaustive
amount (Total
Amount) ($)
Gathering of resources 5 13 253
Allocation of resources for each activity
of collecting data
16 7 357
Primary and secondary data collection
through quantitative method and thematic
analysis
8 20 180
Advanced technologies for carry out the
project
18 4 126
5 | P a g e

Data analysis for determining the impact
of McDonalds operations on start-up
restaurant and thematic analysis for
identifying the condition of McDonalds
in the UK
7 15 168
Improvement and development process
of the project
4 6 92
Total Amount: $1,176
Table 1: Cost required for project
(Source: Created by the learner)
Scope management
Included Scope
In this project, costs, time, communication, quality and risks of the project are identified to
collect data regarding the impact of operations of McDonalds on start-up restaurant in the UK.
Primary quantitative data and secondary data are collected for this purpose. Thematic analysis is
conducted to identify the impact of McDonalds on economic condition of the new business.
Project management plan can help the start-up business to point out the procedures and
approaches required for starting business.
Excluded Scope
Qualitative data would be collected from the local managers to identify financial effects of
operations of McDonalds on start-up business of the UK. The factors that create barrier in
creating new business and steps required to start a new business are also in the excluded scope of
the project.
Time management
Activity Time (Days)
Identification of necessary resources which are necessary to complete the
project
7
6 | P a g e

Resource allocation for different activities required to complete the project 12
Collection of data to identify impact of operations of McDonalds on new
restaurant business
25
Analysis of data to determine effects of McDonalds on the UK 14
Determination of the risks factor of the project and use of technologies to
improve data analysis
9
Development of project and submission 6
Table 2: Project schedule
(Source: Created by the learner)
Quality
Role Quality Responsibility
Project
supervisor
Supervisor of the team allocate the resources for the activities of the project.
Supervisor creates plans for entire project by building schedule, estimating
costs and risks of the project (Martens et al., 2017). They also segment goals
for all members and measure their performance to determine significance of
the processes.
Team leaders Team leader identifies whether the data regarding McDonald’s activities and
popularity are collected effectively and the member maintain ethics at the
time of data collection. Team leader supervises the team members to note
whether all primary and secondary data are analysed successfully to point out
the influences of McDonalds on start-up business.
Team members Teammates have conducted the survey and collect data from the local people
of the UK in which the new business and McDonalds is operated. The data
has been stored successfully by maintaining proper ethics and secondary data
has been collected from the recent journals and websites to identify impact of
operations of McDonalds on the UK people.
Table 3: Responsibility of team and project quality management
(Source: Created by the learner)
7 | P a g e

Communication plan
What Who Why When Method
The allocation of
resources, time, and
cost of the project
Project
supervisor
and team
leader
It is required to
improve quality of
each activity of the
project and complete
the project in time.
Before
starting the
project
Meeting and
emails are
communication
method. In this
method, the
supervisor
collects opinion
from the team
leaders to create
detailed project
schedule.
Determination of
the data collection
processes and
selection of
participants to
convey the survey
based on sampling
method
Team leader
and team
members
Communication is
required to impure
quality of data
collection that can
improve validity and
improve reliability
of the project
(Turner, 2018)
At the time
of project
initiation
Calls, Face-to-
face
communication,
and emails
Data analysis to
identify the impact
of McDonalds’s
operations on local
business
Project
supervisor,
team leader,
and team
members
Popularity and
customer base of
McDonalds can be
identified effectively
to determine
difficulties faced by
After data
collection on
McDonalds
Face-to-face
communication,
meeting, calls and
emails
8 | P a g e

new business
Table 4: Communication processes
(Source: Created by the learner)
Risk Assessment
Risk
Overview
Type of
Influenc
e
Implication Chances
of
occurrenc
e
Mitigation strategy
Lack of
resources
Medium The project and data
collection cannot be
completed successfully
with improper
resources.
Medium A list can be created to
identify Effective resources
for the project to identify
quantity and quality of
resources.
Risk in
schedule
High Time limitation
reduces quality,
validity and reliability
of the data
Medium Proper time schedule needs
to be created by supervisor
after consulting with team
to ensure all project
activities can be completed
in time.
Incomplete
data
collection
High Impact of McDonalds
on new business
activities cannot be
identified properly.
Therefore, conclusion
for the barriers of new
business cannot be
evaluated.
High Daily supervision of data
collection and data storing
is necessary and a short
meeting or training can be
provided to team members
regarding data collection
method (Hornstein, 2015).
9 | P a g e

Monetary
issues
Medium Resources cannot be
allocated due to
financial constraints
that reduces accuracy
of the project and
affect data collection.
Medium Financial expert
consultation can be taken
by supervisor to allocate
budget for project
operations.
Performance
risks
Medium Lack of strategy,
skills and technology
can create performance
risks
High Effective distribution of
project role needs to be
conducted by project
supervisor. They need to
determine whether proper
ethics is maintained during
project.
Table 5: Project Risk assessment
(Source: Created by the learner)
Resources
Material Resources
Material resources required for project are stationary materials such as paper, pen and recorder to
collect data. Along with it, project needs disk drives, computer software, tracker and computer
memory in which data can be stored (Sánchez, 2015). Secondary resources such as journals,
websites, and government articles are also used to collect data regarding McDonald’s operations
and customer base and their influence of new business.
Human Resources
Human resources of the project are team members, team leader and project supervisor who have
collected and analysed project information significantly.
Financial Resources
10 | P a g e

Financial resources that utilised in the project are fees provided by the client who start a new
restaurant in the UK and crowdfunding is used to maintain a steady flow in research (Schwalbe,
2015).
P3 Produce a work breakdown structure and a Gantt chart to provide for timeframes
WBS
Figure 1: Work Breakdown structure
(Source: Created by the learner)
Gantt chart for Schedule
11 | P a g e

Figure 2: Gantt chart
(Source: Created by the learner)
P4 Small scale research by applying qualitative and quantitative research methods 600
Primary quantitative data collection
In this project, primary and secondary data have been collected to identify the impact of
operations of McDonalds on local and new businesses. In this project, 75 customers have been
selected from the area in which new business has been estimated to open. Probability and non-
probability sampling technique has been used to select some random people and some are regular
customers of McDonalds.
Q1. What is your age?
Options Frequency of
Respondents
Percentage of
Responses (%)
Total number of
respondents
16-30 years 45 60 75
31-45 years 20 26.67 75
46-60 years 10 13.33 75
Table 6: Identification of age
(Source: Created by the learner)
12 | P a g e