Impact of McDonald's on UK Start-Up Restaurants: A Business Project

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SUCCESSFUL BUSINESS PROJECT

Executive Summary
The present project deals with the impact of the company, McDonalds on the operations of a
start-up restaurant in the UK. The analysis of the cost, time, communication, scope and risk of
the sources gathered is done with the help of the project management plan. Primary analysis is
done with the help of quantitative approach and secondary analysis is done with the help of
thematic analysis. Moreover, the performance logbook and performance review plan has been
given to determine the success of the project completion.
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Table of Contents
Introduction......................................................................................................................................3
P1 Devise project aims and objectives for a chosen scenario (M1, D1).........................................3
P2 Produce a project management plan that covers aspects of cost, scope, time, quality,
communication, risk and resources. (M1, D1)................................................................................4
P3 Produce a work breakdown structure and a Gantt chart to provide for timeframes (M1, D1).13
P4 Small scale research by applying qualitative and quantitative research methods (M2, D1)....15
Evaluation of accuracy and reliability of research methods(M2)..................................................22
P5 Analyse research and data using appropriate tools and techniques..........................................22
P6 Communicate appropriate recommendations as a result of research and data analysis (M3,
D2).................................................................................................................................................23
P7 Reflect on the undertaking the research to meet the stated objectives and own learning and
performance (M4, D2)...................................................................................................................23
Conclusion.....................................................................................................................................26
References......................................................................................................................................27
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Introduction
The concept of globalization has important impacts on local business organizations and
employees. With the help of the phenomenon, the economic growth of the nation gets enhanced.
However, the transition process in globalization takes some time, and during that period the
ineffective or less skilled employees may have a tough period and it may result in anti-
globalization. In the report, the analysis of a restaurant has been done, with the help of cost, time
and risk assessment. The research has been done on with the help of primary and secondary
research tactics and determines the influence of McDonalds on the small start-up.
P1 Devise project aims and objectives for a chosen scenario (M1, D1)
Project definition
The definition of the research project mostly emphasizes on the data collected through quantity
based variables and thereafter the analysis is formed to derive the well defined conclusions,
findings and outcomes (Vecchi et al., 2015). The project helps in determining the various
influences of globalization on the new restaurant and the results obtained. Specific areas are
identified, on improving which the company can boost its profitability and productivity and thus
create a competitive edge in the market. Comparison is done between the well established
organization of McDonalds and another business which have just started the operation.
Problem statement
While conducting the research, it has been found that the sales of McDonalds are significantly
higher and it can create a huge impact on the operations and success rate of the start-up
restaurant. The restaurants present in the UK are estimated to be 1,200 and the revenue accrued
has been accounted to be £0.706 billion. As McDonalds has developed an enormous brand value,
making £126,044 billion with customers of around 69 million. Therefore, the local businesses in
the UK would get a tough competition from the industry of McDonalds and therefore, the
business must implement effective strategies to overcome the competition. As most of the
customers rely on the fast foods produced by McDonalds, the start-up has to make significant
investment and spare a lot of time before they begin to achieve profits.
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Project strategy
The concerned project helps in ascertaining the influence of McDonalds on the success of the
start-up and determining the factors that the local organizations face while attracting the
customers as well as retain them. The strategy of the project signifies the challenges that the new
restaurant chain may face during the start-up period. The various approaches taken up by the
company to deal with the ordeal and maintain its reputation in the target market has also been
analyzed. The planning of the project management deals with the associated costs, quality
management, resource allocation and the strategies of communication incorporated in the
project. These would help in understanding the footfalls of McDonalds that would stand as a
barrier for the success of the new businesses.
Project aim
The aim of the research project is to analyze the influence of McDonalds on the operations of
local enterprises and other start-up business organization.
Project objectives
The main objectives of the research project are given as follows:
● To determine the condition of business operations of McDonalds in the same region
where the local start-up will be established.
● To understand the impact of McDonalds in the success of the local business setup.
● To discern the strategies that would help the local business to deal with the competition
posed by the organization of McDonalds.
P2 Produce a project management plan that covers aspects of cost, scope, time, quality,
communication, risk and resources (M1, D1)
Cost management
Activity Cost per hour($) Number of hours Exhaustive
value(Total amount)
($)
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Collection of
resources
12 7 84
Allocating the
resources
6 14 84
Primary and
secondary collection
of data through
surveys and thematic
analysis
9 12 108
Technological factors 8 7 56
Data analysis 7 8 56
Project development 6 10 60
Total Amount =$448
Table 1: Cost management
(Source: Created by Learner)
Scope management
Included scope
The following project helps in determining the time, budget, quality and the risk factors that are
detrimental to the success of the local businesses as compared to the operations of McDonalds.
For achieving better accuracy of the research, both the methods of the primary and secondary
research have been undertaken. Moreover, a thematic analysis has been done to determine the
impact of the success of McDonalds on the profitability of start-up business. In order to better
understand the approaches and principles of the new business, a project management plan is
highly beneficial.
Excluded scope
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To infer the impact of profitability of the company of McDonalds on the revenue growth of the
new business, the research has been undertaken with the help of qualitative data collection. The
other factors that pose as barriers for the growth and success of the start-up are also determined
in the excluded scope of the research.
Deliverables
The deliverables are mostly in forms of tangible and intangible structures. These are an integral
part of the research project and are highly essential for the successful derivation of the
conclusions and effective outcomes. These deliverables help in understanding in a critical way
the predominance of McDonalds on the growth of the profits of the local business venture.
Time management
Activity Time(Days)
Identification of the resources which are
necessary for project completion
12
Allocation of the resources 7
Collection of the data 9
Analysis of the data 13
Determination of the risk factors 5
Final preparation of the project 7
Table 2: Time management
(Source: Created by Learner)
Quality
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Role Responsibility
Project manager In order to achieve better quality of the project, it is necessary
that all the resources be evenly distributed. This is the
responsibility of the project manager. The manager
determined the budget required for carrying out the project,
making the schedule for which the project has to be
conducted and determining all the costs and risks associated
with the project (MIHÓKOVÁ et al., 2015). It is also the
responsibility of the manager to set the goals for each of the
members of the team and evaluate their performances on a
regular basis.
Team leaders The team leader carefully audits whether the collection of the
data regarding the business operations of McDonalds, its
market share and the strategies implemented that would
become hurdles for the functioning of the start-up
organization. It is the responsibility of the team leader to
ensure that the primary and secondary research conducted is
effective enough for the accuracy of the project. This would
help in defining the impact of McDonalds on the growth
probability of the small businesses.
Members of the team The members of the team are given the role to gather
appropriate and relevant information through surveys of the
local residents and analyze their inclination towards
McDonalds and other local businesses. Proper ethical factors
are taken under consideration while conducting the survey
process, whereas the secondary research involved data
collection through journals, earlier research of the experts and
to evaluate the impact of McDonalds on the start-up. The
analysis of the collected data also falls under the tasks of the
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team members.
Table 3: Quality
(Source: Created by Learner)
Success Criteria
The criteria of success of the project have been dependent on gaining adequate knowledge about
the impact of McDonalds on the development of the new restaurant business. It further helps in
assimilating the idea that whether the start-up would be able to deal with the challenges enforced
by the customer base of McDonalds. The project has been successful in attaining the objectives
with the help of primary research through the survey processes and the secondary research
involving thematic analysis.
Project Assumptions
The assumptions taken in the project by the research team has been that the new start-up would
be able to tackle all the barriers of profit generation and customer retention and can stand up to
the level of McDonalds. The survey conducted helps in accumulation of the knowledge of the
commitment the customers have on McDonalds and their possibility of switching their choices.
Project processes
The processes in the project mostly involve a relevant communication plan, where the role of the
project managers, leaders and team members are determined. The methods are mostly of
initiation, development of plan, implementing the strategies, controlling mechanisms, closure
tactics and strategy development.
Communication Plan
What Who Why When Method
Proper allocation
of the budget,
time and
resources.
Manager of the
project and the
team leader
This would help
in proper
generation of the
results, in due
Before the
initiation of the
project.
Several
communication
strategies like
arranging
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time and with
standard quality.
meetings and
delivering
emails. In this
phase, the
manager engages
the team leader
to obtain their
opinions about
the schedule of
the project.
Deciding the
data collection
techniques and
subsequent
involvement of
the participants
depending on the
sampling process
(Tse et al., 2016)
Team leader as
well as the team
members.
The processes of
communication
help in collecting
quality data that
further helps in
increasing the
reliability of the
project outcome.
While the project
is being
undertaken,
have.
Phone calls,
group
discussions and
generating
emails.
Analysing the
data to gain
more insights
regarding the
influence of
McDonalds on
the productivity
of the local
business
Project manager,
team leader and
the subordinate
members of the
team
Identifying the
customer base of
McDonalds,
which would
benefit the local
business to
achieve the sales
targets
At the end of the
data collection
process
Direct
communication,
meetings,
conference calls
and email
generation.
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Table 4: Communication Plan
(Source: Created by Learner)
Risk assessment
Analyzing the
risk
Rate of
influence
Implication Rate of
occurrence
Strategy of
mitigation
Poor availability
of resources
Moderate The data
collected would
be insufficient,
thus affecting the
completion of
the project.
Moderate Forming a list
can help in
adopting a clear
idea about the
resources that
are to be
collected.
Risk in timing High Limitations in
the timing results
in poor quality
and validity of
the information
Moderate The supervisor
has to
communicate the
timing schedule
with all the team
members so that
the project can
be concluded in
the scheduled
time (Babu et
al., 2017).
Poor and
irrelevant data
collection
High With improper
data, the impact
of McDonalds
on the local
business cannot
be identified
High Adequate
supervision of
the data and the
storage of the
same with
training
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properly, thus
resulting in
failure of the
project.
provision can
help the team
members to be
efficient in
collecting
relevant data.
Financial risks Moderate Lack of money
makes difficult
for the collection
of the resources,
which causes
ineffective
outcomes (van
del Hel-van Dijk
et al., 2015).
Moderate Supportive
financial
consultants are
asked for advice
by the
supervisors to
determine
correct strategy
of budget
allocation.
Risks in
performance
Moderate Poor
development of
the strategies,
deficiency in
technological
gadgets and
innovative
aptitude can
reduce the
standard of the
project.
High The role of all
the team
members must
be clearly stated
by the project
manager. Proper
ethical standards
must be
integrated in all
the research
operations.
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