This report undertakes a financial analysis of McDonalds and Wendy's, examining their performance from 2015 to 2018. It utilizes financial ratio analysis to assess profitability (net profit margin, return on equity), solvency (debt-equity ratio), liquidity (current and quick ratios), and efficiency (asset turnover). The analysis reveals that while McDonalds has a strong market capitalization and reasonable price-earnings ratio, Wendy's demonstrates improving profitability and a higher return on equity. The report concludes with a recommendation for investors, suggesting Wendy's as a potentially more favorable investment based on the financial data presented. The report also includes a stock analysis section, considering market capitalization, price-earnings ratios, and dividend yields for both companies to provide a comprehensive overview of their financial health and investment potential.
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