McGraw Hill Education: Analysis of Business Problems and Solutions

This case study analyzes the business challenges faced by McGraw Hill Education, a global organization in the educational materials sector. The report examines the company's restructuring, lack of growth, financial risks exacerbated by the COVID-19 pandemic, and issues with data analytics, student engagement, and adaptive learning features. The analysis explores the company's diversification and lifecycle stage, emphasizing marketing function challenges and customization issues. It also identifies opportunities for expansion and the need for digital learning tools. The report proposes strategic solutions, including improvements in data analytics, time-to-market, learner engagement, and the implementation of interactive workplaces and automated workflows. Recommendations also include cluster management, reduction of infrastructure complexity, and the delivery of personalized learning through machine learning, all aimed at enhancing student experiences and improving business performance. The conclusion summarizes the issues and emphasizes the need for strategic initiatives to mitigate negative impacts and foster future growth.

Company and Business
Problem McGraw Hill-
Education is the
Business Case
company

Table of Contents
INTRODUCTION...........................................................................................................................3
Section A : Summary of case study.................................................................................................3
Section B : Exploring of the business problem ...............................................................................3
Section C : Impact of potential strategies solution ........................................................................4
Conclusion.......................................................................................................................................6
REFERENCES................................................................................................................................1

INTRODUCTION
There are many different types of business issues that are faced by business
organisations. There is a need to make a detailed analysis of the by exploring of the various
business problems that are faced by the present Mc Graw education (Kalam and Pillai, 2020).
The report is based on the case study analysis and exploring of the business problems that are
faced by the company. Further there is discussion of the potential strategic solutions that are
supported by the academic research. It is going to assist McGraw hill in dealing with the
negative impact on the present business situations according to the changing external business
environment. The COVID situations has resulted into a negative impact on lot of different types
of businesses because of the reduction in the economic status of countries.
Section A : Summary of case study
The present case study is based on the case study of Mc graw hull that is global
organisation diversifying in many different types of activities that is engaging in the publication
of education materials. The headquarters of this company is present in New york cost and is
restructuring. Presently the issues that is faced by this company is related to restructuring
because of the divestiture of the McGraw hill units. In serpent situation Mc Graw is facing
several issues that is lack of growth that is major problems not able to generate adequate profits
and financial risk because of the prevailing situations of COVID is also a major issues as there
has been a reduction in the surprising power of people and they are only willing to focus on
necessity goods in the present scenario (McGraw-Hill Education, 2020).
McGraw hill is facing several challenges such as there is no proper data analytics, slow
response from data pipelines and higher abandonment levels that is the adaptive learning features
are failing to improve the overall student experiences (Berger Berge and Education, , 2018).
This is affecting the brand image of McGraw hill.
Section B : Exploring of the business problem
Mc Graw hill is global form that has able to successfully diversify into many areas of
activities by engaging in education materials. But with the internal and external analysis that is
occurring because of four strategic business units that is McGraw hill information & media,
McGraw hill education, McGraw hill financial & standard. McGraw hill is at the growth stage
according to the life cycle as they have been able to successful make adjustments and devise

better way of running their functions. They are not able to carry successfully their marketing
functions because of large amount of financial investment that is required to meet the marketing
requirements of this brand. Customization is another major issues as McGraw hill is facing
problems related to no proper forecasting and production schedules. For this there is requirement
of more extensive research in order to build up effective strategies of achievement of higher
mass customization (Education, , 2018). There is also a opportunity fir McGraw hill operations
that they can expand their operations in areas of Europe and Asia but there has to be a detailed
evaluation of all the entry barriers of the market. In case of economic barriers there is increasing
hindrances that is occurring because of the present situation of COVID 19 there are higher
number of challenges for the organisation. There is a urgent requirement for the brand to ensure
that there are proper instructional webinars that can be used through application of distances
learning tools that consist of digital learning platforms (Carbaugh, 2020). This is going to assist
in the extension process by having higher support through express library. There are no proper
opportunities of growth as there is requirement of high amount of investment and this may not be
a feasible external environment situation to invest for availing of higher growth opportunities.
Reduction in the present profitability ratios has also lead to no prospective of growth in the
coming time period of 2-4 years.
The main focus of McGraw hill has been on delivering of real value. The main aspects of
the brand is always to share the learning passion and are having a highly committed workforce
that can help students to reach to their full potential (Schreck, Weilbach and Reitsma, 2020).
Section C : Impact of potential strategies solution
The potential solutions that can be developed by the management of McGraw hill in order to
focus on improvement of the business performance and deal with the issues in Mordred to reduce
its negative impact on the future profitability of the business is mentioned below: Need of better data analytics: There is requirement of better product development as
workflows is also suffering from inefficiency data analysis tools that is leading to
limitation of data sources (Parker-Jenkins, 2018). Improvement time to market: there can be slow response times because of the data
pipelines so there is a need to focus on improvement by McGraw hill so that there can be
proper product initiatives that are launched in the provide time period.

 Engagement and adoption of learners: there has to be development of student
abandonment levels so that there are proper adaptive learning features that can lead to
better student experience. Interactive workplace: The data science twan of McGraw hill has to focus on creation of
a workplace where there is collaboration on data and models by use of interactive
notebooks (Sunder, 2016). Automated workflows: There can be use of analytic workflow automation. McGraw hill
can easily build a reliable and data pipelines that can allow them to further build up a
powerful model for assisting of students to enhance their overall leaning experiences. Proper cluster management: There can be a more simplification of process of provisions
of Apache spark clusters with use of powerful features such as improvement of
operational efficiency and auto scaling. Reduction in infrastructure complexity: There has to be use of services of data bricks so
that there can be management of services on AWS that can lead to simplification of the
process of infrastructure management that can lead towards reduction of the overall
ownership cost. Delivering of personalized learning: McGraw hill can use the process of machine
learning so that there can be a detailed evaluation of the students comprehension level. It
will lead towards further delivering of better recommendation and the student pass rates
can be improved by 13 percent.
 High level of engagement: There can be engagement of learning solutions with
combined trusted content and providing of better flexible options so that there can be
creation of meaningful outcomes. Workforce engagement level can also be enhanced by
providing them with outstanding support on part of management of the organisation.
Above mention are some of the recommendations that have been developed in context of
McGraw hill so that they are able to deal with the high amount of complexities and issues that
they are facing in the changing external business environment.

Conclusion
From the above made analysis it can be summarized that there can be different types of
issues that are part of the business organisation. That is resulting into reduced number of growth
opportunities and low prospective of profitability because if the prevailing situation of COVID -
19. this has lead to better opportunities that have to be develop so that there can be reduction in
the negative impact in the present growth and future expansion possibilities of organisations.

REFERENCES
BOOKS & JOURNAL:
Berger, L.A., Berger, D.R. and Education, M.H. eds., 2018. The talent management handbook.
McGraw-Hill Education.
Carbaugh, B., 2020. The Decline of College Textbook Publishing: Cengage Learning and
McGraw-Hill. The American Economist, 65(2), pp.284-299.
Education, M.H. ed., 2018. McGraw-Hill Education Pre-GED. McGraw-Hill Education.
Kalam, A.A. and Pillai, A.S., 2020. Envisioning an Empowered Nation–Technology for Societal
Transformation| Special 50th Year Edition from McGraw Hill. McGraw-Hill Education.
Parker-Jenkins, M., 2018. Problematising ethnography and case study: reflections on using
ethnographic techniques and researcher positioning. Ethnography and Education, 13(1),
pp.18-33.
Schreck, C.M., Weilbach, J.T. and Reitsma, G.M., 2020. Improving graduate attributes by
implementing an experiential learning teaching approach: A case study in recreation
education. Journal of Hospitality, Leisure, Sport & Tourism Education, 26, p.100214.
Sunder, M.V., 2016. Lean Six Sigma in higher education institutions. International Journal of
Quality and Service Sciences.
Online
McGraw-Hill Education, 2020 [online], Available
through<https://databricks.com/customers/mcgraw-hill-education>
McGraw-Hill Case Study, 2020 [online], Available through<https://ivypanda.com/essays/case-
study-mcgraw-hill-case-study/>
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