McKesson Corporation: Distribution Strategies and Global Expansion
VerifiedAdded on  2023/06/03
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Case Study
AI Summary
This case study examines McKesson Corporation's distribution strategies and global operations, emphasizing the importance of efficient logistics and market expansion. The analysis suggests that McKesson should focus on distributing directly to local wholesalers, hospitals, and community health workers, while also leveraging a customer database to optimize resource allocation. Different modes of transport are evaluated based on product sensitivity and urgency, including air freight for perishables and shipping for bulky goods. The study highlights the significance of transportation choices in maintaining supply chain consistency and client satisfaction. Furthermore, the document includes an executive summary discussing McKesson's global operations in Canada and North America, touching upon INCOTERMS and the role of a global logistics manager in understanding international functions, customs, and freight operations.
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