This report analyzes McLaren Automotive's strategy for entering the French market with its new hybrid supercar, EcoSpeed. It begins with an executive summary and introduction outlining the company's expansion plans and the rationale for choosing France. The report delves into the adaptation and standardization of the marketing mix, examining product, price, promotion, place, process, physical evidence, and people. It then applies the Customer-Based Brand Equity (CBBE) model to build a strong customer base. The report further explores integrated communication mix methods, detailing promotional tools like billboards, web advertisements, and sponsorships. Finally, it discusses methods for measuring success, including market share, sales targets, and profitability, concluding with a summary of findings and recommendations for successful market entry.