A Research Project on Impact of Covid-19 on McLeod's Performance

This research project investigates the impact of the Covid-19 pandemic on McLeod's organizational performance. It aims to analyze the transformations at the workplace, focusing on profitability and employee turnover. The research employs a qualitative approach with primary and secondary data collection, using thematic analysis. Key findings highlight the challenges faced by the company due to changing customer needs and the impact on financial resources. The report recommends focusing on digital marketing and improving internal communication. The conclusion emphasizes the negative impacts of workplace transformation during Covid-19 and suggests strategies for better adaptation. Desklib offers a wide range of resources including similar reports and solved assignments for students.

Research project

Table of Content
 Introduction
 Aim and objectives
 Research methodology
 Data analysis
 Recommendations
 Conclusion
 References

Aim and objectives
Aim: To analyse the impact of external events like Covid- 19 pandemic on
transformation of company's organizational performance particularly in McLeod.
Objectives:
 To investigate the emergence of Covid- 19 as an external event and transformation
arising at workplace due to this.
 To analyse the impact of Covid- 19 on McLeod’s performance regarding profitability
and employee turnover.
 To evaluate the challenges arising due to such external events as Covid- 19.
 To recommend appropriate solutions helping organizations in better transformation
strategies during Covid- 19.

Research methodology
Methodologies Description
Research type Qualitative research
Approach and
Philosophies
Inductive approach and Interpretivism philosophy
Data collection Primary and secondary data collection method
Data analysis Thematic analysis
Sampling Simple random sampling method

Data analysis
Theme 1: Majority of the respondents
working from last 5 years
Theme 2: Majority of people are aware about
pandemic transformation

Continued….
Theme 3: Majority of managers are highly
suffered due to changing customer need and
preferences
Theme 4: Most of the people are positively
impacted regarding profitability and
employee turnover

Continued….
Theme 5: Majority of people are know
about termination or fire policy at
workplace.
Theme 6: Majority of people stated about
challenges faced by company

Continued….
Theme 7: Most of the people estimates
that financial resource affected during
external event
Theme 8: Employees are aware about the
strategy which is used during pandemic
transformation

Recommendations
 It has been recommended that chosen firm should more focus on digital marketing
services because during covid-19 people are more depend online purchasing. Also, it
helps to improve the productivity for working transformation.
 It is to be suggested that Macleod should introduce new policy and procedures which
can help the employees to communicates in better manner.

Conclusion
 It has been concluded that workplace transformation has affected company in
negatives manner and has faced different challenges during covid-19.
 The researcher has also collecting the information on the basis of primary and
secondary method in order to maintain the relevancy of the data.

References
 Al-Fadly, A., 2020. Impact of COVID-19 on SMEs and employment. Entrepreneurship
and sustainability issues. 8(2). p.629.
 Alharahsheh, H.H. and Pius, A., 2020. A review of key paradigms: Positivism VS
interpretivism. Global Academic Journal of Humanities and Social Sciences. 2(3). pp.39-
43.
 Chen, T. and et.al., 2019. How do project management competencies change within the
project management career model in large Chinese construction companies?. International
Journal of Project Management. 37(3). pp.485-500.
 Gregurec, et.al, 2021. The impact of COVID-19 on sustainable business models in
SMEs. Sustainabilit .13(3). p.1098.
 Lavrakas, and et.al., 2019. Experimental methods in survey research: Techniques that
combine random sampling with random assignment. John Wiley & Sons.

Continued….
 Gregurec, et.al, 2021. The impact of COVID-19 on sustainable business models in
SMEs. Sustainability .13(3). p.1098.
 Lavrakas, and et.al., 2019. Experimental methods in survey research: Techniques that
combine random sampling with random assignment. John Wiley & Sons.
 Liu, D., Chen, Y. and Li, N., 2021. Tackling the negative impact of COVID-19 on work
engagement and taking charge: A multi-study investigation of frontline health
workers. Journal of Applied Psychology.
 Mihas, P., 2019. Qualitative data analysis. In Oxford research encyclopedia of education.
 Navalta and et.al., 2019. Ethical issues relating to scientific discovery in exercise
science. International Journal of Exercise Scienc. 12(1). p.1.
 Cohen and et.al., 2020. Covid-19 image data collection: Prospective predictions are the
future. arXiv preprint arXiv:2006.11988.
 Galanti. N. and et.al, 2021. Work from home during the COVID-19 outbreak: The impact
on employees’ remote work productivity, engagement, and stress. Journal of occupational
and environmental medicine. 63(7). p.e426.