Alexander McQueen Summer Shoe Launch: A Project Management Case Study

Desklib provides past papers and solved assignments for students. This project details the launch of a new summer shoe.

Managing a successful business
project

TABLE OF CONTENTS
Introduction......................................................................................................................................1
LO1..................................................................................................................................................2
P1 Devise project aims and objectives for a chosen scenario.....................................................2
P2 Produce a project management plan that covers aspects of cost, scope, time, quality,
communication, risk and resources..............................................................................................3
P3 Produce a work breakdown structure and a Gantt chart to provide timeframes and stages
for completion..............................................................................................................................5
M1 Produce a comprehensive project management plan, milestone schedule and project
schedule for monitoring and completing the aims and objectives of the project........................8
LO2..................................................................................................................................................9
P4 Carry out small-scale research by applying qualitative and quantitative research methods
appropriate for meeting project aims and objectives...................................................................9
M2 Evaluate the accuracy and reliability of different research methods applie........................11
D1 critically evaluate the project management process and appropriate research methodologies
applied........................................................................................................................................12
LO3................................................................................................................................................13
P5 Analyse research and data using appropriate tools and techniques......................................13
P6 Communicate appropriate recommendations as a result of research and data analysis to
draw valid and meaningful conclusions....................................................................................19
M3 Evaluate the selection of appropriate tools and techniques for accuracy and authenticity to
support and justify recommendations........................................................................................21
LO4................................................................................................................................................22
P7 Reflect on the value of undertaking the research to meet stated objectives and own learning
and performance........................................................................................................................22

M4 Evaluate the value of the project management process and use of quality research to meet
stated objectives and support own learning and performance...................................................22
D2 Critically evaluate and reflect on the project outcomes, the decision-making process and
changes or developments of the initial project management plan to support justification of
recommendations and learning during the project.....................................................................23
Conclusion.....................................................................................................................................24
References......................................................................................................................................25

Introduction
Project management is well structured process for execution and completion of a project with an
aims to attain positive and reliable outcome using various strategic procedure. In the current
project focus upon globalised trading. The current project is performed considering Alexander
McQueen, it is one of the common fashion brand of UK with headquarter in London. The McQ
manufacture promotes and distributes fashion accessories and ready-to-wear apparel designed by
Lee Alexander McQueen for both men and women. In the current report, the organisation is
planning for business expansion by creating and marketing of a brand-new summer shoe in
London fashion week. The project report is for completion of designing and completion of the
product before its estimated time and budget.
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LO1
P1 Devise project aims and objectives for a chosen scenario.
Title: The current project is regarding producing and launching of a brand-new summer shoe by
Alexander McQueen at London fashion week to be held on16th -20th February, 2019.
Statement: Project report determines the impacts related to launching a new product like
summer shoe in the present competitive market. Alexander McQueen or McQ is very popular
British fashion brand and effective project planning for launching new product will be effective
in attracting and product exposure to more buyers and resellers around the globe increasing the
customer base and brand image.
Rationale: Project management plan is regarding impact of the new product in the current
competitive market. The project will offer the organization a clear understanding regarding the
product success and market demand for the new product “summer shoe” internationally. The
report discusses about new strategies and opportunities gained by the organization through the
business process.
Project Aim: The aim of the project is planning and developing a new product brand for summer
shoes and launching it in London fashion week through an effective the marketing plan for
getting business exposure in international level (Armstrong, et al 2015).
Project objectives:
 To focus on business operations of McQ for product development and launching.
 To launch a new product and brand in the current competitive market.
 To conduct both primary and secondary research for gather reliable information related to
the project aim.
 To understand customer preference regarding the product and to create a effective plan
for marketing
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 To complete the entire project within a period of 2 month (8 weeks) before London
fashion week.
P2 Produce a project management plan that covers aspects of cost, scope, time, quality,
communication, risk and resources.
For execution and completion of any project of an organisation, the project manager is
responsible for creating a strategic plan for effective project management through which the
desired outcome can be achieved.
Scope: The project scope for the current project can be divided into two parts:
 Product scope: This will be effective in determining the overall success of the new
product along its acceptance in the current market.
 Marketing scope: It states about the efficiency of the organization for attracting the
customers and sponsors through new products.
Cost: The estimated budget for the current project is about £52000. For the current project of the
producing and launching along with marketing of the brand new summer has fixed as well as
variable cost. Additionally £ 3000 may be required for meeting the various contiguous situations.
Table 1: Budget
Project requirements Cost (£)
Project planning and research 12,000
Hiring experts and professionals 8500
Forming researcher team 6000
Resources Gathering 7500
Data collection methods 5000
Activities of research 6800
Data interpretation and Analysis
an
6200
Total £52,000
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Time: The event of London fashion week will be held on 16th -20th of February. Therefore, the
project manager has a very limited time for developing the product. According to the project plan
developed for the current project it has been estimated that the overall project will take 2 month
for its completion ((Rabine,2017).
Quality management: The quality of the current project is required for its effective
management. Effective management tools like WBS and grant chart is created by the project
manager for identifying the process flow and identifying all the process that are creating a risk
for effective project management.
Communication: Proper communication among the project team including the line managers,
project manager, line manager and respondents is required (Stark, 2015). Communication plan
for the current project is stated below:
Table 2: Communication plan
Character Mode Communicating with
Project manager Mobile phones Project team members
Senior member Verbal Junior members
Project researcher Email and meeting Respondents and Participants
Project members Meeting or conferences Line manager
Resources: The project includes various financial and non-financial like Human resources, funds
and technological resources foe effective execution of the project.
Risk: There are different risks associated with the current project for its execution and
completion of the project. The risk includes communication gap between project experts and
different shareholders. Optimum resources utilization can be considered as one of the major
issue.
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P3 Produce a work breakdown structure and a Gantt chart to provide timeframes and stages for
completion.
Work breakdown structure
Gantt chart
Activities/Week 1st 2nd 3rd 4th 5th 6th 7th 8th
Project description
Identification of project aim
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Project (Developing an launching of Summer Shoe)
Project description
Identification
of project aim
Explaination
of project
Research
proposal
Approval
Project initialization
Creating
porject case
identificatio
of Project
requirement
Feasibility
study
Objective
of research
Budget
Timescale
Project planning
Project
scope
Task
identificatio
n
Scheduling
Cost
Planning
cost
Quality
Stakeholder
s analysis
estbalishing
Communica
tion
Risk
Identificatio
n
Project
designing
WBS
Gantt chart
Implementation
Plan for
Implementat
ion
effective
Risk
management
Controlling and
Monitoring
Reporting
manager
project
progress
Quality
check
7. Project Closure
Documentat
ion
Project end

Explaination of project
Research proposal
Approval
Project initialization
Creating project case
Feasibility study
Project planning
Project scope
Task identification
Scheduling
Cost Planning cost
Quality
Stakeholders analysis
Establishing Communication
Risk Identification
Project designing
WBS
Gantt chart
6

Implementation
Plan for Implementation
effective Risk management
Controlling and Monitoring
Reporting manager
Quality check
Project Closure
Documentation
Project end
7

M1 Produce a comprehensive project management plan, milestone schedule and project schedule
for monitoring and completing the aims and objectives of the project
The task above has discussed about preparing an effective plan for the project management of
the current project that covers every necessary stages that is required for project completion
along with collecting various reliable and precise information for conducting research. The
project activities also include creating of Gantt chart along with Work breakdown structure to
define various sub-activities and for proper distribution of time for each activity to be performed
for a successful project (Binder, 2016). The overall project has three milestones indicated as M1,
M2 and M3. The first milestone of the project covers various project activities and requirements
for project planning. The second milestone includes project activities till the phase of project
designing and the last or third milestone, the covers various activities till project closure. For
attaining a successful completion of the project, the project required regular monitoring so that
any kind of the risk or loopholes in the project can be analysed for implementing effective
solution accordingly.
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