MD4060 Consultancy Project Reflection: UCLan, Lancashire, 2018-19
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This document presents a reflective account of a consultancy project undertaken as part of the MD4060 New Enterprise Venture Development module at the University of Central Lancashire (UCLan). The reflection is structured around Kolb's Reflective Cycle, detailing the concrete experience of working in a team to develop a consultancy plan for Preston Market. It covers the formation of the team, the selection of the host organization, the division of roles and responsibilities, and the challenges encountered during market research and data collection. The reflection also explores the skills and competencies gained through the project, such as communication, time management, and team coordination. Furthermore, it discusses the lessons learned regarding conflict management, cultural diversity, and the importance of customer relationships. The report concludes with insights on how these experiences can be applied in future scenarios, emphasizing the value of effective planning, communication, and continuous improvement. The student provides recommendations for the Preston Market, focusing on modernization and business expansion. This document is available on Desklib, a platform offering a wealth of study resources for students.
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