Global Logistics and Supply Chain Management: A Case Study of MDC

This report provides a comprehensive analysis of the global logistics and supply chain management of the Medical Device Company (MDC), a prominent medical equipment provider. The report begins with an executive summary highlighting the company's challenges, including competition from companies offering similar products at lower prices. The discussion section delves into various logistic strategies, including key performance indicator improvements, automation implementation, scalability considerations, warehouse management, and customer satisfaction. The report emphasizes the importance of efficient product delivery, optimized freight spending, strategic shipping partner selection, and warehouse management systems. It also underscores the critical role of customer satisfaction in maintaining a competitive edge. The conclusion summarizes the key recommendations for MDC, focusing on timely delivery, fair pricing, and customer retention. The report aims to provide actionable insights to help MDC regain its market position and improve overall business performance. References are included to support the analysis.

Running head: GLOBAL LOGISTICS AND SUPPLY CHAIN MANAGEMENT
GLOBAL LOGISTICS AND SUPPLY CHAIN MANAGEMENT
Name of the Student
Name of the University
Author Note

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Executive summary:
The medical instrument company MDC or Medical Device Company is one of the
largest and the expensive company. Each product is used in the operation theatre by the
doctors. The minimum amount of the instrument is two thousand Euro. That is why the
competitor companies are taking the market rapidly. The following report has been made in
the basis of logistic and risk analysis with the supply chain thought that will help the
company to take the previous market again. All of the steps are explained properly for the
growth of the company.

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Table of Contents
Introduction................................................................................................................................2
Discussion..................................................................................................................................2
Conclusion..................................................................................................................................6
Recommendation........................................................................................................................7
References..................................................................................................................................8

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Introduction
There are several companies that are marketed and doing a competition for a better
profitable business and want to grow the stock marketing increase properly. The MDC or the
Medical Device Company is one of them. The company is generally famous for medical
devices (sophisticated). This device is generally used in the operation theatre by the doctors.
The other some equipment’s are also sold in this company, all of them are the medical
product. There are total of fifteen warehouses generally located in Europe. Now some of the
product is very expensive in this company. Theses fifteen warehouses act as the forty
warehouses. For the reputation, the MDC provide their product with their own levelled price.
The starting range of these products is €2000, which is expensive. Several companies are
waiting to invest in a new company with a low budget strategy. Now the completion in the
market is very high. Now the customers want more improved service solutions with lower
stock holding capability. That is why the problem arises. The competitor companies are
providing the equivalent equipment at a low price. Obviously then the market value will be
going down, and the MDC has to face the challenge for the marketing. The report has been
created with the strategy of logistic, which will give various tips to improve marketing as
well as the sell that will help to improve the company struggles (Boltürk et al.,2016).
Discussion
The Medical Device Company is one of the renowned company for medical
equipment. The product quality is very much famous for its reliable quality. The product of
the Medical Device Company is a little bit high. That is why the completion companies of the
market are trying to take over the Medical Device Company. To improve the system
properly, there are some logistic strategies recommended. This strategy is general as well as
the essential of the Medical Device Company. Before the suggestions, the logistic terms

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needed to learn properly. The product delivery is very much important in each and every
company. That is why the product should shipping should be efficient and safe. Several
managements are involved in the shipment strategy for better service. So each and every
shipment strategy is needed to be clean and smooth for better result. The management
structure is also needed to be perfect for better shipment. So the high level service, as well as
the efficient service, is known as the logistic strategy, which will be needed to be applied for
the improvement of Medical Device Company (Christopher 2016). The logistic strategy is
used to change its nature according to the nature of the product with the help of the supply
chain. The Medical Device Company has to be flexible, and the adoption level has to be more
efficient. The impact of the supply chain also needed to implement properly for each and
every step. Negligence of any step may occur the damage in the productivity of the company
(Kłodawski et al.,2017).There are several steps needed to discuss for improving the challenge
of Medical Device Company:
Key Performance indicator improvement: The restructuring is needed after the logistic
strategy has been implemented. But before that the key performance needed to be examined
properly. The inventory accuracy, customer order circle, dock to stock cycle have to be
maintained properly. The inventory accuracy is one of the main part of the business. In the
other hand the dock clearance in the warehouse properly needed in time. The regular
examination of this key performance is needed properly. According to the requirement, extra
supervisor should be added in the company (Hsu et al.,2016).
Apply automation: The medical business has been done in the several platforms. There are
multiple industry also involved in this business. Now in the past decades everything had been
done through manually. Now the accuracy level of the automation is much higher. Now a
days the transaction is made by the online UPI. So if the whole production is made automated
then it will consume less time, with more perfection. That is why the automation is much

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more acceptable for any company. Sometime the human error is so huge, that will effect each
and every step of the business. So modifying all the possible part of the business is very much
needed (Saghiri et al.,2018)
Scale Accordingly: Any part of the development of the manufacturing might be out of
expertise. But the problem has to be solved very carefully. If the company will grow more,
then as per the requirement the company has to add some specific tools. That will help to
solve the problem. New expertise employee is also needed to add properly.
Keep entire system portable: According to the case study the medical Devices Company
has only the fifteen ware houses. That is directly connected to the other forty ware houses. So
the space is not unlimited. The production has to be done swiftly as well as the movement of
the product will be more efficient. The warehouse is generally used for the product delivery.
Obviously large amount of the space is required for the delivery. If the space is small and
needed to flow the supply properly; then the incoming and the outgoing rate of the product
should increase. That’s how in the small place huge product delivery is possible.
Maintain the boost efficiency (also utilize outsourcing): Sometimes the need of the
productivity will increase huge, but the company cannot provide the product for the in-house
logistic team. The in-house team has the certain amount of productivity. That is why the third
party is needed. The outsourcing of the product will help to grow the marketing as well as the
productivity. So it is not needed to develop companies own product with their own team. The
third party provider is also needed. A price will be fixed for the third party dealer. When the
huge amount of order will receive, then the product will be delivered properly with the help
of other company (Nabelsi, and Gagnon., 2017).
Fright Spend Optimizing: The management of the transportation budget is the main thing of
the companies’ productivity. The right mode of travel is needed, because there are several

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route has been used for the travel. So the supervisor have to calculate the shortest and the
cheapest route for the better cost budgeting. The packaging of the medical equipment also
take a lots of cost. That is why the proper budget packaging is also needed for the company.
The contracts are generally changing with the order. So it is also needed to supervise the
changes and apply the modifying thought for the better implementation. If the other expense
is less, then the profit will be high, as well as the price of the product will be less. So the
target is to sell product in the less amount of the money with great profit. That is why
productivity should be maintained.
Shipping Partner Choosing: The productivity and the packaging is dependent on the
shipping partner. The costing and the reliability have to check properly. Now the reliable
partners are marked by the deliverable companies. So all that demanding company will ask
for those company, which has the reliable partners for shipping. They know if the reliable
partner are choosing the company then the product will be delivered in the perfect time. So
the trust issue problem will be solved. In the huge amount of product order, the main problem
has been placed that the product will be delivered after the deadline. So the Medical Device
Company has to choose the trustable partners who will not only cheap; also have the
responsibility to provide best shipment methods.
Shipping price and Conditions: The customer satisfaction and the reliability is needed for
any type of business. The budgeting and the barging with the partners have done by the
supervisor. For that reason the profit and customer satisfaction will make the business growth
proper. The pricing of the product should be shown on the top of the product with the
barcode. Then the authenticity of the product and the customer trust has been grown properly.
The supervisor have to find such a company, which will love to deliver the product in proper
time and the price is also profitable for the medical device company. For the proper profit all
the expense should be calculated. Because the profit will be calculated after cut off the all

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expense, that is why the shipping pricing and the condition should be taken care by the
supervisor (Sindi. and Roe., 2017).
Choose Warehouse Management: As per the all discussion, it can be concluded shortly that
the product management and the material move-in, move-out are taking the huge step for the
better business. Now the Warehouse management system is one of the system where the
administration and the organization control has been done through the software. So obviously
the Medical device company should follow the warehouse management system. Appling this
the calculation of the product coming and after leaving/ counting system will be flawless.
Manually done process is also slow and also has huge risk. That is why the Warehouse
management system should be followed by the medical device company. The storage is also
connected with the warehouse. So the product delivery is also needed properly. So it is the
bridge of the organization and the company; which will decide how the business will be
succeeded.
Customer Satisfaction: The main and the vital fact of the business is the customer
satisfaction. The product quality, delivery time, reliable pricing, shipment at any address all
are the facts that will help the business more growth properly. The product quality is the main
thing that will create a bonding between the company and the customers. For each and every
delivery if the product quality will better or still same then the customer will stick with the
company. The pricing with the good product quality is also needed. If any other companies
will provide same or the better product for less price, then the customer will be change the
company. That is why the fair price in the market is needed. The shipment timing is a key
fact that previously discussed. Each and every customer or the organizations have the
requirement, which the product delivery will have be in the perfect timing. So that is why
better partner for the shipment is needed. If each and every time the product delivery will be
done in perfect time, then the organization or customer will order again for the product.

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Conclusion
There are various competitor has been trying to reach the level of the Medical Device
Company. So all of the points that needed to be develop properly according to the case study
and the logistics strategies. The main target is to supply the product in the proper time with
the fair price. Another one vital point is the timing of the delivery. If the timing of the
machines will be delivered properly, then it can be said that the customer and the demanding
organization will stick with the Medical Device Company. One of the problem is this
company is little bit expensive. That is why the other companies will making their market
rapidly. If the purchaser company will found that the same product has the cheaper rate and
then the company will order from the cheaper company. So Medical Device Company will
lose its client. So the price should be fair for the each and every company. The all points
which are discuss previously is needed to apply in the each and every company. The product
service should be provided by the company properly. Because after purchasing the
machinery, if the product will create some problem, then servicing will be needed. Proper
customer satisfaction will help the business growing more properly. Now the employee will
have be loyal and dedicated. Those companies with the worst employee will face various
problems. This situation may hamper the productivity properly. Each and every business has
its own requirement for the growth. So for the profit the logistic analysis is required and
needed to be explained properly (Makaci et al. 2017).

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Recommendation
The structuring method of the Medical Device Company is little bit old fashioned and
back dated. The product delivery spaces are very much less and the price of the product is
high. That is why the problem has been arises. The other competitive companies are growing
their market very rapidly. Each and every year five turn amount of turnover are dropping.
That is why the logistic strategy should be followed. Some points that is recommended for
the better marketing: The key performance should be marked and the supervisor will be
needed for the investigation. The shipment should be noticed properly. All the machinery
work should be converted in the automation. That is how the productivity will increase. If
any part of the system is not possible to make by the company, then third party company help
should be taken. The ware house capacity is less, so the product coming and the delivery
should be smooth. That is how the companies’ demand of large spaces should be controlled.
Choose best shipping partners, who has the proper responsibility for the product delivery.
And overall the customer satisfaction is very much needed. If the customer is satisfied, then
next time he/she will give the order again. Not only for the customer; those orders are given
by the organizations or the Hospital, those servicing and the proper time delivery of the
product is needed. There are several third party logistics team are waiting for help, for
making the system better and proper (Arvis et al.,2016).

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