North South University BUS 251 Group Project Report on MDO Inc.

This comprehensive group project report, submitted by Team Maestros from North South University, analyzes MDO Inc.'s potential market expansion into Luxembourg. The report, prepared for BUS 251, Section 06, delves into various aspects, including Luxembourg's geography, culture, population, and business environment. It examines the country's history, communication styles, and business etiquette to provide a strategic overview for MDO Inc.'s product, a revenue management platform. The report includes competitor analysis, advertising strategies, and staffing considerations, alongside findings, challenges, and recommendations. The team utilized secondary research to assess market fit and suggest strategies, aiming to help MDO Inc. understand the Luxembourg market and expand its product effectively. The report concludes with a detailed analysis and recommendations for successful market entry.