Meal Drop Food Deliveries: Business Plan for Taytay, Palawan, 2020

This document presents a comprehensive business plan for Meal Drop Food Deliveries, a startup aimed at providing convenient food delivery services in Poblacion, Taytay, Palawan. The plan details the company's mission and vision, target market, and the range of food products and services offered, emphasizing online ordering through their Facebook page and partnerships with local restaurants. It covers the funding requirements of Php70,000, marketing and operational strategies, and financial projections, with a focus on achieving high customer satisfaction and a significant market share. The plan also addresses critical risks and outlines an exit strategy, positioning Meal Drop Food Deliveries as a pioneering venture in the local food delivery industry.

MEAL DROP FOOD DELIVERIES
Owners:
Marvie Castro and Vilma Factor
Poblacion, Taytay, Palawan
09051417372 / 09102884908
Fb page: Meal Drop Food Deliveries

TABLE OF CONTENTS
 Industry Overview--------------------------------------------------------------------------I
 Executive Summary------------------------------------------------------------------------II
 Our Product and Services----------------------------------------------------------------III
 Mission Statement--------------------------------------------------------------------------IV
 Vision Statement----------------------------------------------------------------------------V
 Our Target Market------------------------------------------------------------------------VI
 The Business-------------------------------------------------------------------------------VII
 Funding Requirements------------------------------------------------------------------VIII
 The Plan-------------------------------------------------------------------------------------IX Marketing Plan Operational Plan Organizational Plan Financial Plan
 Critical risk----------------------------------------------------------------------------------X
 Exit Strategy--------------------------------------------------------------------------------XI
 Appendix

I. Industry Overview
Players in the homes and offices food delivery services industry are involved in delivery foods to any
destination within their coverage area as ordered by their clients. Basically, the process of ordering
food from a local restaurant or food cooperative is through their telephones, website or pages.
It is same process when ordering goods from online stores, and many of these food delivery services
companies allow customers to keep accounts with them in order to make frequent ordering
convenient. Payments are usually done either by gcash or cash on delivery, with the restaurant
returning a percentage to the online food company if they are not the owners of the restaurant.
The food delivery services industry is indeed a thriving and profitable industry. The home and office
food delivery services industry much active as of today’s pandemic situation.
Food delivery services are gaining popularity in the market today. Many businesspeople are starting to
consider food delivery as an excellent business option because of the revenue. With most millennials
who opt to order food online, its demand continues to increase day by day.
Food Delivery is a Great Business Choice because it’s simple and convenient. People love food
delivery service because it can be a simple and transparent business to invest in. Customers can
quickly decide on what they want to order, when to deliver, and how they’re going to make payments.
Starting up a food delivery business can be a perfect idea because it’s convenient and attractive to a
wide variety of customers around the globe. Not only that, but it’s beneficial for people who don’t
have enough time to shop, prepare, and cook food every week. It also enables customers to enjoy
quality food at their favorite store or restaurant without needing to leave the comfort of their home.
Because of its added convenience to customers, food delivery is something you can venture into in the
world of business.
Food delivery can be managed easily. It Has Low Operating Costs. All you need is to hire, train, and
manage delivery drivers who will be responsible for the orders of the customers. With drivers in
place, you can run your business smoothly and efficiently. There’s no need to recruit more workforce
because the delivery process itself involves the work of drivers.
Investing in a food delivery service is profitable. Since food is a basic necessity, people will keep on
buying goods for their consumption. The good thing about a food delivery business is its easy access
to a variety of food, which means people in your place can order from a vast menu where different
types of food are available. They may even select the one they like the most and have them delivered
right at their doorstep.
Along with technological innovations, food delivery service as a business has surged in popularity. It
has been instrumental in changing how the food industry works and does business. With this kind of
business model in place, restaurants, stores, and other food providers can potentially experience an
increase in sales and revenue.

II. Executive Summary
Meal drop food delivery service is set to start a delivery service that will be known as Meal drop food
delivery. A promotional image can be seen on the report cover page.
Our goal is to achieve 100 percent customer satisfaction so our focus will be on service quality; food
will always be on time. We will be the first business on Poblacion, Taytay Palawan to enter this
specific industry so to take advantage of our first mover advantage we will do significant promotion
to gain an extreme market share before any competitors try to get in our way.
Our demographic is simple any customer within Poblacion Taytay Palawan area only.
The price to have your food delivered to your desired location is Php30.00 for all orders totaling
under Php500.00. For orders over Php500.00, we will charge a php50.00 delivery fee. We implement
these charges with the hope that steady business will allow us to offer promotions, discounted rates.
The target audience would prefer convenience in customer satisfaction so the customer will not
perceive the price as to high.
The Capital we require to start the project is Php70,000.00 which covers all initial development
expenses and ongoing expenses will be covered by sales.
Our expected market share will grow most rapidly in the first three years then stabilize after five to
seven years. Our Promotional strategy includes: Direct mail, social media advertisement.
Great customer service is our main concern so we will be implementing customer satisfaction surveys,
employee training programs, and employee satisfaction questioners.
Our concept for the face book page is in development, but we expect to receive a high volume of our
orders via the internet as opposed to our delivery phone number.
The target generations are the millennials who are more internet savvy, selective, confident and
impatient.
Meal delivery orders are typically on demand, intended to be eaten right away, include hot, already
prepared food. So our business would offer one more convenience for a busy schedule.
III. Our Product and Services

Meal drop Food Deliveries with the link establishment are willing to offer several varieties of
products or food to customers and effective and efficient customer care to increase the level of
patronage.
Meal drop Food Deliveries is an online food delivery system that makes it possible for people to order
their food from several restaurants that are available on the business face book page. We offer door to
door food delivery.
It is page-based and has mobile web integration that allows users to order their food online and wait
for delivery of the food. We are very careful in providing a quick service online food delivery
business that offers the best food and best for some occasions.
Meal drop Food Deliveries offers a variety of foods whether for lunch or dinner, occasions like
christening, birthday party, etc. based on the health of the customer. There are foods for several
categories of customers such as those who want lower fat or those who want to add weight. We also
provide nutritional information and enlightenment for our customers so they can make informed
choices about the type of food they want.
Among the products to be offered are fried chicken, pizza, salads, sandwiches, cheese, Burger,
different kinds of cakes, lomi, mami, beef stew, Pork Chaolong, French bread, Pansit, spaghetti,
carbonara, Pansit mix, Maja blanca, Leche flan, Graham mango float, Halaya, French fries and etc.

IV. Mission Statement
Meal Drop Food Deliveries build a home and office food delivery services business that will meet the
needs of all our customers, can take less time and avoid socializing with many people during this
pandemic.
A small business Meal Drop Food Deliveries is the first known online food delivery system Brgy.
Poblacion, Taytay Palawan. Meal Drop Food Deliveries aims to provide quality food of consumer’s
choice at their doorstep with a convenient method of ordering and paying.
It is a food delivery services business that a customer will not be going to the site wherein he wants
to buy or eat some food that are available to deliver to their location. The customer can less their time,
and of course the variety that food delivery can offer.
V. Vision Statement
Our vision is to be the first and top 1 leading home and office food delivery service in Brgy.
Poblacion, Taytay, Palawan this coming 2021 to 2025 Wherein we serve and deliver food for people
in their homes, offices, front liner’s during pandemic, and also to gain profit.
VI. Our Target Market
Meal Drop Food Deliveries target market demands come from the age group of 18-40 years whereby
65% of the target market are below 35years of age. The male seems outnumber the number of females
in this composition. The target generations are the millennials who are more internet savvy, selective,
confident and impatient. Meal delivery orders are typically on demand, intended to be eaten right
away, include hot, already prepared food. Meal Drop Food Deliveries, deliver food within 15-20
minutes which is faster than in other deliveries around Brgy. Poblacion, Taytay, Palawan.

VII. The Business
The Business Meal Drop Food Deliveries is a first ever food deliveries here in Taytay, Palawan. It was
formed last September 22, 2020 and the target time of opening of the business is on coming
December 10, 2020. The business is partnership by Marvie Castro and Vilma Factor.
Meal drop is a courier service in which foods from restaurant and store delivers to a customer. An
order is typically made on meal drop face book page, via phone calls or either on meal drop delivery
personnel. Customers can visit our page and choose from a variety of food that we will offer links to
online menus from establishments that our partners.
The customer will place their order through us, and will receive the total cost which includes the price
of food and tax from the restaurant, as well as our own delivery charge. The customer then has the
option to pay online with Gcash or choose the option to pay with cash, which we will collect at the
time of delivery. Meal drop processes and sends orders directly to partner restaurants, then delivers
the meals by delivery riders to the customers. Concerning costs, we intend to charge a php10 to php15
delivery fee for all orders totaling under 500php. For orders over php500 above, we will charge a
php20.00 delivery fee. We implement these charges with the hope that steady business will allow us to
offer promotions, discounted rates.
Delivery man delivers food with the use of Meal Drop Food Deliveries motorcycle. It is a unique and
expansive food delivery service rather than open our own food service establishment, which has
limited potential, we propose a venture that involves only delivering food made and provided by
others. We would also like to expand the service to delivering items from grocery stores, but at this
time, our focus will mainly be on fast food.
The target generations are the millennials who are more internet savvy, selective, confident and
impatient. Meal delivery orders are typically on demand, intended to be eaten right away, include hot,
already prepared food. Meal Drop Food Deliveries, deliver food within 15-20 minutes which is faster
than in other deliveries around Brgy. Poblacion, Taytay, Palawan.
Meal Drop Food Deliveries are link and connected to some establishments like Casa Rosa restaurant,
Pems restaurant, Kens Chaolong, Y & Y ones stop shop, Le Dessert cakes and pastries, and etc. that
made good quality of food at the affordable price for deliver to the customer. In today’s society,
people are constantly on the go. People already utilize delivery services in all types of industries, so
our business would offer one more convenience for a busy schedule.
Meal Drop Food Deliveries objectives are to provide customers with an easy and secure way to order
from the best takeaways in their area, build a home and office food delivery services business that will
meet the needs of all our customers, can take less time and avoid socializing with many people during
this pandemic.

VIII. Funding Requirements
Meal drop Food Deliveries owner invested with the total Php70,000.00 as its fund.
Description Amount
Funding needed for
Motorcycle for Deliveries
Php60,000.00 Use for food deliveries
Thermal Insulation Box(Hot
and Cold storage)
Php5000.00 Well use to keep the food hot
until they deliver to the
customer, and to keep warm of
drinks or other food that need
of cold until they deliver to the
customer.
Packaging Php5000.00 Use for food packaging, flyers,
menu, etc.
This Funding requirements except funding for motorcycle is a yearly fund of Meal drop Food
Deliveries.
The business partner (M. CASTRO and V. FACTOR) will share 35,000 pesos each for the capital of
this business.
We’ll use this money to buy that equipment and to be able to start the operation of our business.

IX. The Plan
Marketing Plan
Products/Services:
Meal drop food delivery is a courier service in which foods from restaurant and store delivers to a
customer. An order is typically made on meal drop face book page, via phone calls or either on meal
drop delivery personnel. Customers can visit our page and choose from a variety of food that we will
offer links to online menus from establishments that our partners.
Price:
The price is Php30.00 for all orders totaling under Php500.00. For orders over Php500.00, we will
charge a php50.00, delivery fee and so on.
Place:
Meal drop food deliveries service is available in Poblacion, Taytay, Palawan only. In terms of
headquarters, our small office is located at Purok 2, Poblacion, Taytay, Palawan.
Promotion:
Our Promotional strategy includes direct mail and face book page promotion.
Our Target Market:
When it comes to foods and drinks, there is indeed a wide range of available customers. Meal delivery
orders are typically on demand, intended to be eaten right away, include hot, already prepared food.
So our business would offer one more convenience for a busy people and any customer within
Poblacion Taytay Palawan area are target market.

SWOT ANALYSIS OF MEAL DROP DELIVERIES:
Strength:
-Quick delivery
-Trained people
-Better customer support
-Wide coverage of restaurants
Weaknesses:
-Orders only available from restaurants that are located in the zone of the order placed.
-Quantity required for the delivery
-Has not yet covered all sitio/s in Poblacion, Taytay, Palawan
-Need to be able to use internet and load based communication
Opportunities:
-Growing market for potential customers
-Pioneer in food delivery business
-Increasing market share
-First food delivery business in the area
Threats:
-Increasing potential competitors
-Present customer base is low
Operational Plan
Meal drop food deliveries delivers food around Poblacion, Taytay Palawan area only. Meal drop
deliver food from 5am to 10pm Monday to Sunday. Meal drop delivers food intended to be eaten right
away, include hot, already prepared food. They deliver food 30 to 50 minutes upon ordering of food or
it depends to the food that was being ordered by the customers.
By using of thermal insulation box, we keep the food hot until they deliver to the customer, and to
keep warm of drinks or other food that need of cold until they deliver to the customer so that the
customer will satisfied to the food that was being delivered. Using of Food packaging of meal drop
delivery indicate and satisfy the customer to the business food quality, price and sustainability.
Meal drop collect orders from their partner establishments according to the customer’s order and
deliver according to the time and location around Taytay that the customer will be suggested.
The Deliverers salary is Php167.00 per day with free breakfast, lunch and dinner. The motorcycle
maintenance is Php5000.00 monthly to ensure that the motorcycle is always in condition to minimize
delayed of deliveries of food.

Organizational Plan
Roles and Responsibilities
Sales and Marketing Manager
 Manages external research and coordinate all the internal sources of information to retain the
organizations’ best customers and attract new ones
 Models demographic information and analyze the volumes of transactional data generated by
customer purchases
 Identifies prioritizes, and reaches out to new partners, and business opportunities et al
 Responsible for supervising implementation, advocate for the customer’s needs, and
communicate with clients
 Develops, execute and initiate new plans for expanding increase sales
 Documents all customer contact and information
 Represents the company in strategic meetings
 Helps to increase sales and growth for the company
Motorcycle Drivers/ Deliverers:
 Delivers customer’s orders promptly
 Runs errand for the organization
 Any other duty as assigned by the sales and marketing executive and restaurant manager
Client Service Executive
 Responsible for taking orders from clients when the call or email the organization
 Ensures that all contacts with customer (e-mail, walk-In center, SMS or phone) provides the
client with a personalized customer service experience of the highest level
 Through interaction with customers on the phone, uses every opportunity to build client’s
interest in the company’s products and services
 Manages administrative duties assigned by the shop manager in an effective and timely
manner
 Consistently stays abreast of any new information Meal drop food products, promotional
campaigns etc. to ensure accurate and helpful information is supplied to customers when they
make enquiries.

Financial Plan
a. Projected Sales
Meal Drop Food Deliveries
Projected Sales
January 2021- December 2021
Month Numbers of Deliveries Delivery charge
Orders below
Php500
Orders over
Php500
Orders
below
php500
Orders over
php500
JANUARY 120 50 30 50
FEBRUARY 200 55 30 50
MARCH 170 45 30 50
APRIL 220 85 30 50
MAY 420 115 30 50
JUNE 240 100 30 50
JULY 180 110 30 50
AUGUST 200 100 30 50
SEPTEMBER 260 120 30 50
OCTOBER 160 110 30 50
NOVEMBER 300 180 30 50
DECEMBER 480 220 30 50
TOTAL 2950 1290 30 50
2950*30 = Php88,500 and 1290*50 = Php64,500, The total Projected sales is Php153,000.
b. Projected Income and Expenditure Statement
Meal Drop Food Deliveries
Projected Income Statement
January 2021- December 2021
Revenues:
Food delivery service revenue 153,000
Total revenues: 153,000
Less: Expenses
Salaries expense 60,000
Gasoline expense 30,000
Motorcycle maintenance. 10,000
Total expenses 100,000
Net Income (Loss) Php53,000