Marketing Strategy and Analysis: Meal-Kit Delivery for Students

This report focuses on the marketing strategy for a meal-kit delivery service targeting college students. It begins by outlining the product's features and benefits, emphasizing its convenience and health benefits. The report identifies the target audience as students in Vancouver, highlighting their busy schedules and need for convenient, healthy meal options. The marketing message focuses on healthy eating and fresh ingredients, conveyed through various media channels. The campaign details include visits to universities to promote the product and distribute samples. The report references several academic sources to support its claims, covering advertising campaigns, consumer behavior, and the impact of advertisements on brand perception and purchase intention. The report covers the key aspects of marketing, including the target market, marketing messages, and campaign strategies.