This report presents a comprehensive analysis of a measurement-driven project management approach applied to an air conditioning system, specifically focusing on Fresh Air, a national independent manufacturer and installer. The report begins with an introduction to the company and the project's objectives, followed by a detailed project plan outlining business strategies, assumptions, and the selection of key metrics and KPIs. Ethical considerations are addressed, ensuring data protection and the responsible use of information. The core of the report is the dashboard design, explaining the rationale behind its creation and the selection of a sales manager dashboard, including an in-depth analysis, evaluation, and the specific KPIs and metrics chosen. Further sections cover ethical considerations, lessons learned, and a glossary of terms. The report emphasizes the importance of environmental sustainability, ethical sourcing, and technological advancements in the air conditioning industry. The project's success hinges on careful market analysis, the integration of ethical practices, and the effective use of data-driven decision-making to optimize sales and operational performance, highlighting the importance of the sales manager's role in driving the project's success.