This project presents a comprehensive marketing plan for Meatio, a fictional fast-casual restaurant designed for the UK market. The report is structured into three key sections: product, promotion, and pricing & distribution. The product section defines Meatio's vision, mission, and service offerings, including its focus on sustainable meat options and its aim to bridge the gap between fast food and casual dining. It also explores current market trends, highlighting the growth of the fast-casual segment and the influence of younger consumers. A PESTLE and SWOT analysis are included to assess the political, economic, social, technological, legal, and environmental factors, along with the restaurant's strengths, weaknesses, opportunities, and threats. The project also details the segmentation, targeting, and positioning strategies, identifying the target demographics and outlining the value proposition. The promotion section covers traditional and digital marketing strategies, including print media, billboards, social media, and events. Finally, the project provides an overview of pricing and distribution, which details the financial goals and objectives. The report concludes with a discussion on the importance of sustainable farming and farm-to-table products.
![[object Object]](/_next/static/media/star-bottom.7253800d.svg)
