MEDawi Mobile App: Business Model Canvas, Strategy, and Planning

This project presents a comprehensive analysis of the MEDawi mobile application, a healthcare-focused app. It begins with a business model canvas outlining key components such as key partners, activities, value propositions, and customer relationships. The project then conducts a needs assessment, identifying high-level business requirements, assumptions, constraints, and dependencies. The document includes "As-Is" and "To-Be" business process diagrams, illustrating the current and proposed workflows of the application. It also details the technologies needed, information flow within the business model, and the business value proposition. The project addresses ethical dilemmas, target market analysis, and strategic considerations, including post-model strategies, technical specifications, and IT initiatives. Further, it covers IT sourcing, human capital, organizational change, and recommendations for facilitating this change. The project also examines IT planning strategy, measurement metrics, and critical success factors. Finally, it includes a list of references used in the analysis.

Business model canvas
● Business model canvas has been designed
for the mobile application MEDawi.
● Provides a brief executive summary of main
components
● Necessary building blocks of the business
model canvas includes key partners, key
activities, value propositions, customer
relationship

Needs assessment- high level
business requirements
● To enable completely running and
functioning system backup plan.
● To enable proper user interaction in
application and implement key functionality
based on requirements
● To enable proper user interaction in
application and implement key functionality
based on requirements

Needs assessment- assumptions
constraints and dependencies
● The project should be completed within pre
specified as well as stipulated deadline
● The budget should be considered as another
constraint that is related to the project.
● To use the app the user needs to be a
registered member along with subscription
identification number.

AS-IS business process
P h y s ic a l V a r i a b l e M o n i t o r i n g M o n i t o r i n g a n d c o n t r o l
No Insert Variable
Yes
Do Action Record Variable
Reception of physical variable
Store variable
Get stored goals Get stored variables Analysis of patient
state
Need new goals Yes
Discuss with medical staffs
No recommendations
No
Stop
Yes
Decide
recommendations
Send recommendation to patient
Figure 1: The As-Is business process for the MEDawi app
(Source: Created by the learner)

TO-Be business process
P h y s i c a l V a r i a b l e M o n i t o r i n g M o n i t o r i n g a n d c o n t r o l V a l u a b l e M o n i t o r i n g
No Insert Variable
Yes
Do Action Record Variable
Reception of physical variable
Store variable
Get stored goals Get stored variables Analysis of patient
state
Need new goals Yes
Discuss with medical staffs
No recommendations
No
Stop
Yes
Decide
recommendations
Send recommendation to patient
Monitoring
Get youtube content
and variable
Delivery of variable
Enabling
Monitoring
No
Yes
Next reading
Variable reception
Figure 2: The To-Be business process for the MEDawi app
(Source: Created by the learner)

Technologies needed
● Social media cites
● E commerce engine
● Applications
● Supply chain management
● Customer relationship management

Information Flow for the Business
Model
● Financial information flow
● Product information flow
● Sales information flow

Business Value or Purpose for
Needs
● Following the medical routines and medical
prescriptions is tough for patients.
● It will provide reminders to the patients
regarding the exact times they need to take
their medications (Gill, Sridhar and Grewal
2017).

Current needs vs. potential future
needs
● It addresses the growing needs of health
planning and integration of doctor’s
prescription follow-up through mobile
technology (Majchrzak and Ernsting 2015).
● Many healthcare institutions are rapidly
launching new apps every day all of which
aim at health care and monitoring

Ethical Dilemmas
● Insurance companies would approach
● MEDawi would provide personalized and
simplified content which is evidence based.
● The content offered to patients is also an
issue (Gill, Sridhar and Grewal 2017).
● Apple had requested Abdulmohsin for
preparing various terms of use, privacy
documents for users

Post model- People, Objective
● The online social
behavior which
represents the
target market.
● The traditional
demographics
which represents
the target market.
● Present and future
objectives
regarding the
usage of social
media .
● It would further be
useful for building
brand awareness.