Comprehensive Technology Plan for MEDawi App: Project Overview

This document presents a comprehensive technology plan for the MEDawi app, developed as a student project. It begins with a Business Model Canvas, outlining key partners, activities, value propositions, customer segments, and cost structures. A detailed needs assessment identifies high-level business requirements, assumptions, and constraints, followed by "As-Is" and "To-Be" business process diagrams. The plan outlines the types of technologies required, including social media, e-commerce, and CRM systems, and details information flow within the business model. It then addresses ethical dilemmas and proposes a POST model for implementation. The plan also prioritizes IT initiatives, discusses IT sourcing, human capital, and organizational change aspects. The document provides recommendations for organizational change, IT planning strategies, and concludes with references. The app aims to improve medication adherence and patient health through reminders, educational content, and personalized medication therapy.

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Technology Plan for Project
Name of the Student
Name of the University

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Table of Contents
A. Business Model Canvas............................................................................................3
B. Needs Assessment.....................................................................................................4
High Level Business Requirements...........................................................................4
Assumptions, Constraints and Dependencies............................................................5
The AS-IS business process...........................................................................................6
The To-Be business process...........................................................................................7
Types of Technologies Needed......................................................................................7
Information Flow for the Business Model.....................................................................9
Business Value or Purpose for Needs..........................................................................10
Current needs vs. potential future needs......................................................................10
Ethical Dilemmas.....................................................................................................11
C. POST Model............................................................................................................11
People.......................................................................................................................11
Objective..................................................................................................................12
Strategy....................................................................................................................12
Technology...............................................................................................................16
D. Prioritize IT initiatives............................................................................................17
E. IT Sourcing, Human Capital, and Organizational Change......................................18
Surface the people, process, and organizational aspects of the change required.....18
Outline approach to sourcing technology, resources, etc.........................................19

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Identify potential strategic vendors/partners that may be considered......................20
Acknowledge incremental resource requirements, staffing needs, training, on
boarding, etc.........................................................................................................................21
Recommendations to facilitate the organizational change process..........................21
IT Planning Strategy and Measurement.......................................................................22
References....................................................................................................................27

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A. Business Model Canvas
The following Business Model Canvas is designed for the proposed mobile app
MEDawi. The BMC below provides brief executive summaries for the main components
associated with the venture or the case study. The following diagram encompasses all the
necessary building blocks of a proper Business Model Canvas.
Key Partners:
They key
partners and
external
stakeholders in
this project are:
Egyptian
Company and
Apple for the
App Store
Key Activities:
The key
activities in this
venture are
firstly
developing the
application,
development of
the related
contents and the
corresponding
documentations
and reports
Value
Propositions:
The venture
aims to
develop a
specific tool
that increases
health
outcomes and
on the other
hand,
decreases
expenditures
associated with
the health
issues
Customer
Relationships:
The proposed
application is
dedicated to promote
personal help and
care. It enables an
automated and
personalized set of
messages and a set
of instructions. Apart
from that, the
customers of this app
is directly related
with the venture in
terms of providing
user reviews and
ratings as well as
getting motivational
rewards.
Customer
Segments:
The particular
customer segment
being targeted in
this venture
involves the non-
adherent
medication users,
physicians and the
insurance
companies
Key Resources:
The key
resources
associated with
this venture are
the customer
Channels:
The primary
channels identified
in this venture are
social media
accounts WhatsApp

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database,
financials,
government and
legislation
approvals, and
the software app
and the iOS
application.
Cost Structure:
The cost structure for this venture
is distributed into app development
and maintenance, operation and
content development costs, and app
store commission fees.
Revenue Streams:
The revenue stream formulated for this project comes mainly
from the Freemium mobiles ads, sponsorships for the
freemium version and through the subscription for the paid
version.
Table 1: Business Model Canvas
(Source: Created by the learner)
B. Needs Assessment
The basic needs assessment for the MEDawi App includes the high-level business
requirements, which are understated as follows:
High Level Business Requirements
 To enable appropriate user interaction with the application and implement the
key functionality based on this particular requirement
 To add special administrative functions for monitoring the overall use of the
system application
 To enable a fully running and fully functioning system backup plan
 To develop the application in such a way so that it is capable of providing
context sensitive help for the patients in medication

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 To ensure that the entire venture adheres to the governmental and legislative
policies and properly addresses the required privacy and security compliance
and constraints
 As it is an IT project, hence, it will be made sure that complies with all the
security requirements throughout all the stages of software development
 The venture will address all the important information sharing needs involving
multiple channels such as mobile, desktop, web, etc.
 To address the increasing medical awareness among patients, enable
medication administration and personalized medication therapy
Assumptions, Constraints and Dependencies
The project hasto be completed successfully within a pre-specified and stipulated time
span. In addition, the key criteria of the venture should be maintained appropriately
throughout the duration of the project. Apart from that, the budget is another constraint
associated with the project. The issues related to the out of scope activities are handled
properly.
The mobile app presently runs only on iOS operating systems. In order to use the
MEDawi app, a user has to be a registered member with a subscription identification number.
Apart from that, every time a user needs to login to the app, he or she would require entering
the login credentials (including user name and passwords).

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The AS-IS business process
Figure 1: The As-Is business process for the MEDawi app
(Source: Created by the learner)
The above business process management diagram is created after analysis of the
current flow of information of the MEDawi application. The application is designed for
performing different features and allowing the user to enter their medication and enabling
notification to be generated from the application. The flow is demonstrated into two phases
and the output of the physical variable monitoring phase transmitted to the monitoring and
control phase for storing the variable and get notification. The patient state is analysed and
the patient is redirected to take medication and provided referral link as recommendation for
improving the current health condition.

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The To-Be business process
Figure 2: The To-Be business process for the MEDawi app
(Source: Created by the learner)
New features are added in the To Be state for allowing the patient to get YouTube
content and enabling monitoring the health condition. New feature of suggesting videos about
proper medication and taking methods for taking insulin is provided to the patient. Moreover
the data from previous process is fetched for recommending videos about the patient health
condition. The to be diagram is kept simple and evidence based content is used for the
development of the content and simplification of the operation of the application. The To

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diagram is created after checking the errors in the AS IS diagram and can help in shortening
the phases and adding different channels to reach the result.
Types of Technologies Needed
The various types of technologies required in this project for successfully deploying
the start up with the mobile app MEDawi are identified as follows:
Social media sites: The software development updates will be shared in various social
media sites. To be more precise, a Facebook page will be created in order to share important
information, news and updates. Apart from that, a Twitter and an Instagram account will also
be created for the same purpose. A WhatsApp group will be created for internal
communication purposes.
E-commerce engine: In order to start the business with this new software app, the
venture associates itself with one of the popular E-commerce engine ‘Weebly’. For
establishing the subscription schemes for users to use the application, a specific payment
gateway has been implemented with the PayPal system.
Applications: Apart from the development and coding and designing applications
used for the proposed system, several third party apps have been utilized for fully
implementing and deploying the venture. For instance, the payment processing application
PayPal is used for designing the payment gateway. In addition, Apple Store is approached for
the application hosting purposes. Google Play Store can also be approached in future in order
to support an Android version of the MEDawi app.
Supply Chain Management (SCM): There are several SCM software systems
available for small start-up businesses. In this context, the Zoho mobile apps will be used for
handling the cloud ERP and business management suite. As a web based SCM solution, this
particular software essentially reduces the total cost and overheads. It also takes the

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responsibility of streamlining both the back end and front-end operations for the growing
operational needs of the business. It has facilities for knowledge base, phone support, online
support as well as video tutorials.
Customer Relationship Management (CRM): For managing the customer
relationships, the business would use the HubSpot or the Zoho CRM tools as it provides some
free basic features, which is highly useful for small start-up businesses. Through using a
separately dedicated platform for CRM, it is possible to keep track of the activities, profiles
and contacts of the stakeholders as well as the customers and ultimately manage all of the
information and data in a simple easy to use and comprehensive dashboard.
Email: A hosted email app can be used for communication purposes. For instance, in
order to manage the internal communications required to carry out the venture in a successful
manner, it is necessary to establish a consistent, standardized and common platform or
channel for the team of professionals who are working on the project. For instance, Microsoft
Web Outlook can be used for serving the same purpose of internal communication.
Apart from that, the venture also involves phone systems, operational, collaboration
tools, and various internal infrastructural and web development components.
Information Flow for the Business Model
Financial information flow: The financial information flow is one of the major
information flows within the small business area. The supply chain of this venture essentially
involves some economic aspects and the associated information regarding this aspect needs to
be handled carefully and efficiently.
Product information flow: It involves the information about the consumers, retailers,
manufacturers, supplier and distributors. The information regarding the identified key
stakeholders and their activities will be associated in this context.

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Sales information flow: It is the most important information flow of the overall
business model. It deals with the overall business sales acquired through the system
application. It involves subscription deals as applied by the users of the MEDawi app.
Business Value or Purpose for Needs
Following medical prescriptions and medical routines is a stressful job for a lot of
patients. Moreover, it is usually difficult for them to follow-up the routines once they are
released from the hospital. Thus, this app will be highly beneficial, as it will provide
reminders to the patients regarding the exact times they need to take their medications along
with the dosage of that particular medication.
Current needs vs. potential future needs
The current needs of this medical healthcare app encompass wellness, treatment
monitoring and online support for the patients. Hence, it is addressing the growing need of
consistent health planning and integrating doctor’s prescription follow-ups through mobile
technology. According to Singh et al. (2016), 93 % of the world’s physicians as well as 88 %
patients prefer to use mobile technologies to enable proper patient care. In addition, many
healthcare institutions are rapidly launching new apps every day all of which aim at health
care and monitoring of patient’s health.
In a recent survey, the majority of doctor’s have agreed that the use of mobile
applications can potentially simplify the process of interacting with the patients. Moreover,
wearable health care devices (also known as ‘wearable tech’) are gaining high popularity
among urban users. Many small companies are developing medical apps that are highly
appreciated by the users. Therefore, the future of technology in the healthcare industry is
looking highly promising. New trends and functionalities are being discovered every day.

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The application of big data and predictive analytics will also be happening in the future for
tracking the biological data of the patients.
Ethical Dilemmas
In MEDawi, there are a number of different issues that should be taken into
consideration regarding ethics. Firstly, the data entered by users should be protected as each
user is registered with their phone number. Insurance companies will be interested to know
about their list of medications added so they can adjust their prices accordingly. This is
because medications will indicate the current conditions thesepatients have. The other issue is
the content offered to the user, MEDawiwould offer personalised and simple content that is
evidence-based. However, patients may suffer from rare side effects, which MEDawi will not
add to their content, and users may lose trust and probably sue MEDawi. However, to
overcome this issue, once users add a certain brand of medication, the leaflet or Consumer
Medicine Leaflet (CML) of that medication will be added automatically as shown in Figure
3. It is important to note that the terms of use and privacy documents are prepared for users to
see them, Apple has prepared and approved both, and first page of each is shown in the
INDEX.
C. POST Model
People
Target market for current and future social media ideas: The target market for
future and current social media ideas encompasses the patients who are just released from
hospitals and is required to stay in a continuous monitoring process. Moreover, it will be
useful for parents who have children who are under medication.