Global Media Industries - Media and Comms ADAPTATION Report

This report explores the adaptation of media strategies for the Saudi Arabian market, focusing on an Australian media company's objective to address violence against women. It begins with a memo outlining the importance of understanding Saudi Arabian culture, which is deeply rooted in Islamic traditions and strict social regulations. The report highlights the restricted freedoms of women in Saudi Arabia and the need for cultural sensitivity in advertising campaigns. It then delves into relevant cultural theories, including cultural schema theory and communication accommodation theory, to explain how cultural understanding can inform effective marketing. The conclusion emphasizes the crucial role of culture in media adaptation, advocating for government initiatives to promote women's rights and the importance of media organizations understanding cultural nuances for successful campaigns. The report also includes references to support the analysis.

Global Media Industries - Media and Comms
ADAPTATION

Table of Contents

INTRODUCTION
In every country, there is a different culture, region and environment which directly
affects the citizen’s life and their living standard. At the international level, while any
organisation enters, it is very important for them to analyse culture, region and trend of their
local market (Bae, Song and Kim, 2012). By understanding their situation, any firm can
successfully launch its products and establish the business in new market. In the current study,
Australia media organisation is going to advertise its product in the Saudi Arabia market. The
objective of the advertisement is to stop violence against women in Saudi Arabia country. The
present report provides the cultural status of the Saudi Arabia with respect to women violence.
Main Body
Memo
To: Creative department
From: Media agent
Date: 16th April 2018
Subject: Changing the distinctive elements of advertising
In the present era, the advertisement industry has continuously increased and it uses several
impressive strategies and tools to promote and advertise the products and services in the market.
It is very important for the corporation to understand the culture and region of the country
before advertising its product and services in that market (Arnulf and et.al., 2014).
The Australia media corporation is going to promote its product in the Saudi Arabian market.
Thus, it is very important to analyze the condition and culture of Saudi Arabian market so that it
can understand the things which should be changed in order to overcome the violence against
women. The major objective of this product advertisement is to stop women violence in Saudi
Arabia.
The social setting in the Saudi Arabia is an Arab and Islam. Its states of mind and
conventions are old hundreds of years and society is profoundly religious, preservationist and
customary and in addition family arranged. Lady's condition is for the most part unique in this
nation as contrast with different neighbors. Lady's privilege in Saudi Arabia is constrained in
contrast with the privileges of ladies in different neighbors. According to the exploration, it has
been discovered that ladies were not actually prohibited from driving under Saudi law,
neighborhood specialists reliably declined to issue ladies with driving permit, bringing about a
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true boycott. Furthermore, the clothing standard for ladies is represented by a strict elucidation
of Islamic law and is executed to fluctuating degrees the nation over. Ladies are not allowed to
speak with men in the general population who s not relate with them. Women are required to
restrict the measure of time proceeded with men to whom they are not related. Most of open
structures, including work environments, banks and schools, have disconnected entryways for
the unmistakable sexes, the Daily Telegraph reports. Open transportation, parks, shorelines and
occasion gatherings are also separated in numerous parts of the country. Enactment will
provoke criminal allegations being brought against the two social events, however women
normally stand up to harsher train. Besides, ladies of Saudi Arabia are not permitted to utilize
open swimming pools accessible to men and can swim just in private ones or female rec centers
and spas.
Thus, from this entire discussion, it can be said that there are very strict regulations and
rules for the women in Saudi Arabia due to which they are highly restricted and have very less
freedom. It is very important in this country to change some regulations and legislation
regarding the women’s rights and freedom. Government should remove a long lasting ban on
women driving. Government should organize the event and program through which women
violence can be overcome within the society. With the help of education and awareness
regarding importance of women in society, the restriction and violence can easily be overcome
from Saudi Arabia. Government should conduct an event, programs and activities related to
women violence through which people can get aware about it. It is very important to overcome
the violence of women in the Saudi Arabia as if women have right to live their life with full
freedom then they can improve the living standard of family as well as educate their children in
more effective manner. The Australian media company should focus on various aspects
regarding the culture of Saudi Arabia if it really wants to promote message regarding women
violence. By understand the culture of the mentioned country, media organization can change
several aspects in the Saudi Arabia.
Culture can understand by apply several theories which are discussed below-
Culture schema theory- Cultural schema for social interaction are cognitive structure that
contain knowledge for face to face interactions in a person's cultural environment. This theory
clarifies the commonplace and pre-familiar information one uses when entering a natural
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circumstance in his/her own way of life (Earls and Myers, 2010.). Social diagrams for social
connection are subjective structures that contain learning for eye to eye cooperation in a man's
social condition. Diagrams are summed up accumulations of learning of past encounters that are
sorted out into related learning gatherings; they control our practices in commonplace
circumstances. Social compositions don't contrast from different diagrams, aside from that they
are shared by certain social gatherings as opposed to people. As per this theory people should
always learn from his or her cultural background and region. Cultural schema are conceptual
structure which enable individual to store perceptual and conceptual information about their
culture and interpret cultural experiences and expressions. Australian media corporation should
follow an apply this theory of culture so as it can understand the differences between culture and
its impact upon the individual (Eubanks, Joinson and Dove, 2016). By apply this theory, it will
able to understand the culture of Saudi Arabia and promote the message regarding the women
violence.
Communication accommodation theory- Communication accommodation theory introduced in
the 1971 which is also known as Speech Accommodation theory (Emerson and et.al., 2012).
According to this speculation, while human speak with each other than they tend to change the
way the group of onlookers talks. Notwithstanding whether you comprehend it or not, and it can
be either aware or neglectful, you arrange your underline, your speed, your musicality, your
vocabulary and even your position and movements to that of the individual you are bantering
with. The guideline reasons a man does this is to show statement and affection for another. This
hypothesis can relevant in different correspondence forms. This hypothesis affected by the social
brain research and it is guided by real four suppositions which are examined beneath While
giving there will be closeness and qualification in the talk and lead. The characteristics that
people show rely upon our experiences and the social establishments. A talk is surveyed by
understanding the impression of the talk and lead of the other.
The monetary prosperity and having a place is controlled by lingo and practices. While people
confer they tend to oblige the acts of the people who are in the higher monetary prosperity than
them. Models deal with the settlement system which moves in the level of fittingness. Models
portray the acts of people and they are depended upon to enactment in like way
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CONCLUSION
From this entire report it has been concluded that culture plays a very crucial role in the
every country in aspect to change something. There is very strict regulation and rules for the
women in the Saudi Arabia due to which they are very restricted and they have very less
freedom. Government should remove a long lasting ban on women driving. Government should
organize the event and program through which women violence can overcome within the society.
Media organisation should understand the different cultural theory for cope up with changes in
the different culture in the different country.
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