The Impact of Media Campaigns on Customer Trust Towards a Brand

This report investigates the impact of media campaigns on customer trust, focusing on ASOS Plc, a British online fashion retailer. It explores how various media campaign strategies can enhance customer trust and brand loyalty, which are crucial for increasing sales and profitability. The research employs both primary and secondary data collection methods to analyze the relationship between social media campaigns and customer trust, examining hypotheses related to brand awareness, gender differences in trust, and the overall significance of social media in fostering customer relationships. The report also includes a literature review discussing the role of social media marketing in expanding brand awareness, improving customer engagement, and influencing consumer behavior, ultimately aiming to provide insights into how companies can effectively leverage media campaigns to build stronger customer trust and achieve business objectives.

Impact of Media Campaign on customer trust towards the brand

Table of Contents
Title - Impact of Media Campaign on customer trust towards the brand........................................1
INTRODUCTION...........................................................................................................................1
Literature review..............................................................................................................................3
Research methodology.....................................................................................................................9
Recommendations..........................................................................................................................19
CONCLUSION..............................................................................................................................21
REFERENCES..............................................................................................................................23

Title - Impact of Media Campaign on customer trust towards the brand
INTRODUCTION
There are different types of media campaign conducted by organisation in order to gain the trust
of customers towards their brand. It is essential for company to enhance media campaign
strategies with the motive of enhancing and improving business practices. Customers are
consider to be the crucial part of organisation as it will lead to have major influence over
increasing sales and profitability of business. so it is essential for company to carry out several
practices that will lead to enhance trust of customer on the brand so that they purchase products
or services (Guping, and et.al., 2021). This report is based on ASOS Plc. This is one of the well
known British online fashion or cosmetic retailer company that is providing high quality
products and services in order to meet with the different needs of customers. ASOS a British
online fashion and online retailer company was developed in year 2000 an it is focusing on
meeting with different needs and wants of customers. ASOS a British online fashion and online
retailer is the performing its business practices through website that is selling over 850 brands as
well as its own range of clothing or accessories to different part of the world. Founder of this
organisation is Nick Robertson, Andrew Regan, Quentin Griffths. This research report is based
on the topic the impact of Media Campaign on customer trust towards the brand. In this different
methods and approaches to collect and gather information has been considered. In this report
both primary and secondary sources of data collection has been considered in order to find
relevant and accurate information about the topic.
Research aims –
“To investigate the impact of social media campaign in increasing customer's trust
towards the brand with the motive of maximize social community size, accurately target
audiences and strengthen participation strategies to increase brand loyalty.” Case study ASOS a
British online fashion and online retailer.
Research objective –
To build and create a deeper relationship with our customers through media campaign and to
encourage repeat purchases and referrals.
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Formulation of Hypotheses: For this step, researcher will require in formulating of research
hypotheses: Hypotheses 1: Social media campaign plays an important role in increasing customer's
trust towards the brand.
 Hypotheses 2: Social media campaign results equally in increasing trust of male and
female customers towards the business.
 Hypotheses 3: There is a significant relationship between social media campaign and
Customer trust. Hypotheses 4: Increased Brand Awareness is the major impact of social media campaign
in increasing customer's trust towards the brand.
Research question What is the social media campaign plays an important role in increasing customer's trust
towards the brand?
 What are the social media campaign results equally in increasing trust of male and female
customers towards the business?
 What are the is a significant relationship between social media campaign and customer
trust?
 What is the increased brand awareness is the major impact of social media campaign in
increasing customer's trust towards the brand?
Rationale
The significance of this report is that it is effective in order to provide information about
different media campaigns. Different types of media campaigns conducted by organisation in
order to enhance and improve business practices. it is important for organisation to develop
strong and effective relationship with its customers in order to enhance its business practices as
well as gain more profit. This report is essential in order to provide understanding regarding the
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impact of social media campaign in increasing customer's trust towards the brand Social media
marketing instruments for the most part incorporate, micro blogging, blogs, SMS, images,
videos, etc. Social media practices play significant role in order to attract large number of
customers towards the company along with this it will assist in improving sales of organisation.
There are several advantages and benefits that could be consider by organisation by conducting
different social media campaigns and it will help in enhancing over all performance of business.
Media campaigns will lead to have significant impact over organisation as well as assist in
attracting large number of customers. different types of media will help in reducing the cost of
business as well as lead to positively influence performance of organisation. It is important for
company to conduct several practices that is helpful for improving customer engagement
practices in order to develop better and effective relationship with customers. social media can
be consider as the effective marketing campaign which will help company to influence large
number of customer base as well as lead to increase sales and profitability of organisation.
Through the assistance of social media it will lead to maximize social community size of the
organisation. through this organisation will be able to develop large customer base and
significantly target its audiences. It has been determined that company needs to enhance or
strengthen its participation strategies in order to increase brand loyalty.
Literature review
Social media campaign plays an important role in increasing customer's trust towards the
brand.
According to the views of author it has been identified that social media campaign play a
crucial and important role in order to increase customer trust towards the brand. It is important
that company is focusing on increasing the trust of customers towards the brand as it will lead to
enhance organisational practices. Media campaigns will lead to have significant impact over
increasing customer trust. It is essential that company is conducting different kinds of media
campaigns in order to attract large number of customers towards business. Social media
marketing exercises can be characterized as viable marketing communication strategies that
catch connected with consumers perceptions and comprehension of exercises on social media
marketing by five aspects specifically, entertainment, collaboration, popularity, customization
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and informal. It has been determined that different kinds of media campaigns will lead to have
significant impact over organisation as well as assist in attracting large number of customers. the
positive effect of just three social media marketing exercises such as entertainment, cooperation,
and verbal exchange on buy goal through the client equity drivers; worth and brand equity.
Through this it has been determined that social media play important role in order to develop
strong relationship with its customers as well as attract large number of customers towards
organisation (Hyun, Thavisay and Lee, 2022). social media activities will lead to influence
potential customers of respective company through effective social media marketing. It has been
analysed that the role of social media marketing exercises in expanding the brand awareness and
making a positive brand picture, which thusly influence consumer unwaveringness has been
examined in various examinations. Through the support of media campaigns respective company
will be able to influence large number of customers as well as increase sales of business. the
immediate effect of social media marketing exercises on consumer responses and how it can
change client's conduct. Social media gives a stage where respective company can talk
straightforwardly with individuals. It's anything but a marketing impact going out to each and
every individual who at any point pursued your email show; it's anything but a webcast
advertisement getting heard by potentially anything crowd. On social media, respective company
can see precisely who your adherents are, and address them in a space where they can
straightforwardly react to you. In certain faculties, it's a versatile variant of the genuine human-
to-human association respective company get on customer calls or in-person occasions. It has
been analysed that social media will assist in saving cost of organisation by conducting
marketing practices in less cost. Social media is consider to be cost effective strategy in order to
influence large number of customers towards the brand. Social media advertising contacts
crowds in a low cost, sway, and viable way. Therefore social media campaigns have turned into
a pivotal marketing method for organizations all over the place. It has been analysed that
utilizing social media will allow respective company to arrive a respective company ideal
interest group, draw in with current and likely customers, make brand dependability, increment
website traffic, and drive sales. Marketing on social isn't simply a pattern, it's a strong industry
procedure that is setting down deep roots and will assist respective company with contacting
more individuals everywhere.
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Social media campaign results equally in increasing trust of male and female customers
towards the business.
According to the views of author it has been determined that social media campaigns are
significant for resulting equally in the increasing trust of both male and female customers
towards the business. This will lead to affect practice of company for attracting large number of
customers towards the company as well as significantly meeting with their needs. tThere are
different types of media campaigns conducted by organisation in order to enhance and improve
business practices. media campaign can be consider as the effective and efficient strategy for
organisation in order to improve business practices as well as attain desired goals. Media
campaign includes social media marketing campaigns that will lead to attract large number of
customers towards business (Hasan and Sohail, 2021). It has been analysed that male and
females customers have difference the purchasing of products and services. in this social media
play significant role as it is able to successfully target both male or female customers. Social
Media Marketing is the utilization of social media platforms and websites to advance items or
administrations that are a sort of web marketing model to accomplish marketing goals by taking
an interest in different social media organizations. Social media marketing instruments for the
most part incorporate , micro blogging, blogs, SMS, images, videos, etc. social media stage is
incorporated into the marketing methodology. It has been determined that this new technology
sets out new instruments and communication devices that organizations can depend on to
interface and draw in with real and likely customers. One more method for building and keep up
with trust is through entertainment. Don't continuously make it regarding your organization and
its administrations or worth. This returns to thought administration and content marketing. Offer
some benefit in a tomfoolery and innovative manner through every day content, applications,
recordings, challenges, sweepstakes, and infographics. The valuable open doors are perpetual.
An incredible method for building trust with your customers is to tell them that respective
company care regarding others something beyond yourself. The equivalent goes for building
brand value. Socially capable brands frequently acquire force in light of the fact that their
customers realize they aren't just with regards to benefits, yet in addition rewarding their
networks or their general surroundings. Social media channels are the ideal stage to impart this
message and let it spread naturally. Through this it has been analysed that media campaign play
significant role with in organisation and it will lead to affect the way organisation is conducting
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and performing its marketing practices. It is essential for company to focus on developing strong
and positive relationship with its potential customers through conducting effective media
campaigns. A brand awareness crusade is one in which marketing activities centre around
building or fortifying the awareness of an organization's brand. Bigger brands might carry out
standard brand awareness campaigns to keep up with their ubiquity. Email campaigns are
utilized by organizations to stay in touch with current customers and educate them regarding
sales, coupons, discounts and new items or administrations. Through this it has been analysed
that there are different kinds of media campaigns which will lead to have significant impact on
overall performance and productivity of organisation.
There is a significant relationship between social media campaign and Customer trust.
As per the views of author it has been identified that there is crucial and significant relationship
between social media campaign and customer trust. It is important for company to carry out
different types of social media campaigns in order to gain trust of customers. By gaining trust of
customers respective company will be able to carry out its business activities in significant
manner along with this it will lead to directly influence organisational capability to conduct
business practices in effective manner. It has been analysed that there are many types of virtual
presence on social organization like relationship between people, bunch networks, and business
relations between organizations. Trust and relationship building are things that we center around
in our lives consistently (Obermayer and et.al., 2021). A similar rule about not partner with
individuals respective company don't trust reaches out past private collaborations. Assuming
consumers think a brand partakes in obscure exercises or is just not straightforward, deals and
client engagement will fall quick. There could be no greater spot to assemble trust as a business
than social media. Platforms like Facebook, Twitter, Instagram and YouTube are the ideal spots
to get to know interest group and assemble a buyer situated plan of action. Individuals going on
the web are hoping to share their experience and interests, assemble relations, and talk about
thoughts with others. Media campaigns will assist in attracting large number of customers
towards business as well as developing strong relationship with them. Through the support of
media campaigns respective company will be able to influence large number of customers as
well as increase sales of business. Social media has turned into the most powerful and significant
virtual space where the stage isn't just utilized for social systems administration but on the other
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hand is an incredible approach to carefully advertising ASOS a British online fashion and online
retailer brand and its products and items. Client trust will happen if between at least two
gatherings trust each other on a deal. In internet shopping exercises, the utilization of individual
and legitimate information that will safeguard customers is a main consideration influencing
their degree of confidence in a webpage. It has been analysed that media marketing will help in
improving the capability of organisation to carry out business practices and task in significant
manner as well as attain desired goals. It has been analysed respective company that is ASOS a
British online fashion and online retailer will be able to improve performance level of business
as well as increase its customer base. As per the views of author it has been determined that there
are several kinds of media campaigns which could be consider by organisation with the motive
of increasing organisational practices. It has been analysed that a marketing effort is a bunch of
strategies utilized by organizations to accomplish explicit objectives, like structure brand
awareness, giving data to customers, or sending off another item. Effective marketing campaigns
have an obviously characterized objective; however they additionally pick the right stage to
attempt to arrive at it. Marketing campaigns are a fundamental part of essentially every
organization's development and can assist a business with expanding its brand awareness,
acquire new customers and create more sales. There are a few sorts of marketing campaigns, and
the mission respective company pick should be explicit to ASOS a British online fashion and
online retailer organisation. Facebook might be utilized to re market an item to somebody who
has quite recently arrived on the site, while a search motor mission intends to drive direct item
sales by matching search goal. Through this it has been analysed that if customers have trust on
the products and services offered by organisation then they will be more interested in purchasing
products or services (Nafees and et.al., 2021). It is crucial to conduct different kinds of business
practices in order to improve customer trust through the consideration of social media practices.
This will lead to have major and significant impact over organisation as well as assist in
improving performance of business.
Increased Brand Awareness is the major impact of social media campaign in increasing
customer's trust towards the brand.
According to the views of author it has been identified that increased brand awareness will
lead to have major impact of social media campaign in order to increasing customers trust
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towards the brand. Brand awareness can be explained as the practice of organisation to increase
information about the company products and services in order to significantly meet with the
demand of customers. so through increasing in the brand awareness of the products It has been
analysed that organization need to ensure are getting the most leads for minimal measure of cash.
Social media can likewise assist ASOS a British online fashion and online retailer website with
positioning better in the search results. By and large, the more consideration ASOS a British
online fashion and online retailer business gets on social media, the better ASOS a British online
fashion and online retailer site will hope to search engines. Likewise, a functioning social media
presence that is privately engaged allows search engines to recognize ASOS a British online
fashion and online retailer business as a solid neighbourhood presence. Through this it has been
analysed that different types of media will help in reducing the cost of business as well as lead to
positively influence performance of organisation. Through this customers will have right and
accurate knowledge about the products and services offered by company to customer. Genuine
customer engagement can occur, organizations should initially assemble a social media discourse
that prompts a trusting relationship (Dolega, Rowe and Branagan, 2021). Social media utilized
for advanced marketing is a type of traditional advertising scattered through new channels. In
any case, dissimilar to traditional marketing, social media allows brands an opportunity to
interface straightforwardly and immediately with their customers. Through increasing in the
brand awareness respective company will be able to gain several benefits and advantages.
Rather than going to a traditional web crawler, consumers could go straightforwardly to a social
media channel to look for content and to study items or administrations. Social media crowds
have developed considerably throughout the course of recent years and the demographics have
extended definitely. Brands can never again disregard this chance for conveying brand worth and
building brand trust by drawing in with existing and possible customers. This will lead to have
positive impact on increasing sales and profitability of business. Assuming an individual
collaborates with ASOS a British online fashion and online retailer mission, they ought to be
presented to how ASOS a British online fashion and online retailer business treats, manner of
speaking, and the nature of ASOS a British online fashion and online retailer item or
administration. A marketing effort is an essential marketing exertion pointed toward advancing a
particular undertaking or objective for the benefit of an organization, brand or person. Marketing
campaigns are intended to certainly stand out in more than one way, for example, TV, print
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advertising, social media and email marketing. A definitive objective of a marketing effort is
regularly to build awareness of an association and get new customers. It has been analysed that
ASOS a British online fashion and online retailer company needs to consider brand awareness
campaign in order to provide information to potential customers regarding the ASOS a British
online fashion and online retailer brand. A brand awareness crusade just has one objective to get
the news out with regards to who ASOS a British online fashion and online retailer organization
is and what respective company do. The mission ought to go past having ASOS a British online
fashion and online retailer brand or logo perceived.
Research methodology
Research methodology is consider as crucial part in order to find relevant and accurate
information about the research topic. It is a process that has been used to design and foster
coherent construction about explicit topic with this unquestionable assessment, legitimate course
and suitable heading is won under which probability to accomplish systematic game plan is
accomplished in facilitated manner. Further, it has been seen and assessed that the research
methodology tends to includes and alludes to one of the main piece of an investigation report,
which explains in what way research will be completed to address the primary targets and arrive
at wanted results
Research Philosophy - This layer and segment of research methodology is will quite often
be connected and worried about the creation and age of the information and comprehension
about the chose explicit subject. It has been seen and dissected that the research philosophy area
is will quite often be partitioned and bifurcated between the four principle types and part that
tend to incorporates of the positivism, interpretivisim, authenticity as well as the logic type of the
research approach. The worldview and utilization of the of logical type of the research, in will
quite often turn out as well as comprises of metaphysics, alongside epistemology methodology.
It has been noticed and discover the Positivism type of the research philosophy contains the idea
of in which the investigator is centered around the foreseeing of information as well as driving
the results that is fundamental and significant expected for meeting research goal and in this way
it is additionally referred to and taken as the logical method that purpose for which involves the
that it incorporates of an examine method and strategies that will quite often impact to the
researcher's conduct and by and large trait. Further, it has been seen and investigated that the
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Interpretivisim nature and type of the research philosophy tend to incorporates and contains the
philosophy which is fundamentally more concerned. It has been seen and furthermore checked
on that the utilization of the positivisms philosophy is reasonable and suitable as it upholds the
most systematic as well as functional arrangement of research process to attempt momentum
investigation in systematic and most real way to accomplish the set destinations.
Research approach - Research approach watches out and frames a critical piece of research
methodology section that remember plan alongside driving a clear methodologies for connection
to collection, analysis and translation of data. Deductive type of the research approach will in
general give a course of approach that tend to produces hypothesis in view of the assessment of
the hypothesis and it likewise incorporates the estimating of information data that selected to
accentuation and reflects inside the presence of hypothesis. Further, it has been seen and seen
that the inductive part of the research approach will in general backings out a phase of approach
that tend still up in the air. The research approach is considered as explicit game plan and
methodology that in a general sense included different advances and doubts and it is in kind of
techniques for data examination, arrangement and understanding. In this researcher use inductive
research approach and in this data is assembled through suitable observation with this validness
go on as in the past. The explanation for picking and utilizing the inductive type of the approach
regarding the current study is it tend to in light of the way that it helps in start and begin with a
particular arrangement of the observations
Research strategy - It structures out an indispensable and significant parts of the research
methodology segment that will generally be connected with giving and giving of a legitimate and
systematic method for gathering and survey the arrangement of data to meet and accomplish the
set target. The implication of the research strategy area inside the research methodology will
more often than not give and supports a powerful way and structure that leads base for driving
and directing examination. it has been likewise seen and explored that the review method and
strategy is tend to includes and performed through making the involving questionnaire as a
research instrument so quantitative information can be gathered. Further, the activity arranged
research strategy tend to incorporates and in view of the review is coordinated and centered
towards the successful transformation or recommendation for any sort of progress through
driving adequate examination. It has been seen and examined that there are many structures and
sorts of the research strategy that contain and incorporates of the survey, interview, case study,
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