Media Economics: Analysis of Digital Media Consumption and Trends

This report provides an in-depth analysis of media economics, focusing on the global digital media outlook and its impact on the MENA region. It examines the rise of the Arab Digital Generation (ADG) and their influence on media consumption, highlighting the increasing demand for local Arabic content and the ubiquity of mobile devices. The report explores the shift to paid media, the dynamics of the gaming industry in the MENA and GCC areas, and the penetration of digital and mobile platforms. Data is presented regarding the consumption of visual and audible media, and the report concludes by discussing the preferences of Saudi/GCC viewers concerning international media content. The analysis emphasizes the key challenges and opportunities for media industry leaders in adapting to the evolving digital landscape.