Analyzing Media's Role in Travel Motivation: A Presentation

This presentation delves into the significant role media plays in motivating travel, drawing from research that employs both qualitative and quantitative methodologies. A survey conducted on individuals aged 18-30 reveals that social media heavily influences destination choices, with a substantial percentage of respondents indicating that online visuals impact their travel decisions. The presentation covers the research background, objectives, literature review, methodology, and key findings, ultimately concluding that media is a crucial factor in shaping people's travel plans. It references scholarly articles to support its claims, providing a comprehensive overview of how media affects travel motivation. Desklib offers this and similar resources to aid students in their studies.

How does Media effect
motivation for travel

INTRODUCTION
• People get extremely impacted by the media platforms .
• The media platforms have raised in number and motivate people to travel.
• People get to know about correct facts about new places and accordingly
plan their travelling .
• The media platforms promote and motivate for tourism via effective
platforms such as social media sites , blogs , virtual games and many
others

LITERATURE REVIEW
• Literature reviews are important
as it helps to throw more light on
the research topic by relating to
the previous scholarly
researches on the topic.
• The director of Big Ambitions in
South Africa Natalia Rose states
that online media do influence
the customer behavior in an
extensive manner.
• Michael Hall argues that people
do get influenced by the safety
issues more before they plan for
somewhere.

METHODOLOGY
• In this research , both the qualitative and quantitative methodology
have been used .
• The research findings are based on the survey conducted on the
target people of 18-30 years old people .
• The data collection has been done by the help of Qualtrics software.
• The survey has also used Linkert and binary scales and the data has
been exported for coding to the SPSS.

FINDINGS
• The Findings of the research state
that almost 34.6 % of the sample size
responded in a mixed manner.
• 57.7 % of the sample size informed
that they are influenced by the social
media more regarding choosing their
destination places.
• 53.8% of the people suggested that
they would like to visit countries like
America that is famous for its political
controversy.
• 80.77% of the sample size have been
found to be the massive users of all
social media sites.
• 34.6% of the people said they are
influenced by the online pictures to
make their decision about the
destination places.

Conclusion
• Therefore , from the above
discussion it can be deduced
that media plays a significant
role in motivating people for
tourism planning.
• The quantitative and qualitative
methodology has ben highly
beneficial in understanding the
psychology of people.
• Ultimately , the research
question has been answered
that media performs the key
role of motivating the
customers/ people towards
tourism planning .

Reference
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Annals of Tourism Research, 59(6), 1-15.
Cambré, B. (2012). Business Research Methods (PowerPoint slides). Business Research Methods.
Retrieved from Antwerp Management School
C. Michael Hall (2002) Travel Safety, Terrorism and the Media: The Significance of the Issue-Attention
Cycle, Current Issues in Tourism, 5:5, 458-466, DOI: 10.1080/13683500208667935
Chung, N., & Koo, C. (2015). The use of social media in travel information search. Telematics and
Informatics, 32(2), 215-229.
How social media is influencing travel decisions | IOL Travel. (2018, October 17). Retrieved
https://www.iol.co.za/travel/travel-news/how-social-media-is-influencing-travel-decisions-16388284
Jennings, G. (2010). Tourism research (2nded.). Milton, Australia: John Wiley & Sons
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