The Role of the Media in International Conflicts, Politics, Campaigns

This essay delves into the multifaceted role of the media in contemporary society, specifically focusing on its influence in international conflicts, political campaigns, and the broader political landscape. It examines how the media functions as an informant, providing crucial information to the public about political events, candidate agendas, and government actions, thereby acting as a watchdog and promoting transparency. The essay also explores the media's role as an educator, clarifying complex political processes and policies for the electorate, and highlighting its impact on peacebuilding and conflict resolution on an international scale. Furthermore, the essay addresses the relationship between media and political institutions, the media's role in informing citizens about political scandals, and the impact of investigative journalism on political accountability, while underscoring the media's significance in shaping public opinion and fostering informed democratic participation. The essay also explores the media's role in international conflicts, peace restoration, and making the people aware of any crisis regarding international conflicts.

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THE ROLE OF THE MEDIA IN INTERNATIONAL CONFLICTS, POLITICS, AND
POLITICAL CAMPAIGNS
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City and State
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Table of Contents
Contents
Introduction......................................................................................................................................4
The Role of the Media in Politics and Political Campaigning........................................................4
The Media as an Informant..........................................................................................................5
The Media as an Educator............................................................................................................7
The Role of the Media in International Conflicts............................................................................9
Creating Awareness among the People......................................................................................10
Media as an Agent of Peace Restoration...................................................................................11
Media as an Agent of Peacebuilding..........................................................................................12
Sources and News Access.............................................................................................................13
Conclusion.....................................................................................................................................14
References......................................................................................................................................16

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Introduction
The media plays a crucial role in the society as it does not only act as a watchdog for the
community members but it also keeps them abreast of any developments that take place in all
spheres of their lives, including at the international level. To uphold these crucial roles held by
the media, societies from all over the world have enacted laws and regulations that are aimed at
protecting the media houses from any interference by their respective governments.
Nevertheless, the media firms are required to conduct their duties with due diligence and
impartially to avoid any repercussions that may befall the communities due to false media reports
or inadequate reporting. Cottle points out that the media houses are mandated to ensure that there
is adequate information in the news that is produced in a professional manner and delivered on
time so that the citizens can remain informed about any occurrence in their society (Cottle, 2001,
17). Therefore, the media is considered to be having a central role in the enhancement of
democracy in states all over the globe. In relation to politics and political campaigns, the media
plays an integral role by acting as an informant and an educator of the members of the public.
Consequently, the media plays a critical role in peacebuilding, peace restoration, and making the
people aware of any crisis regarding international conflicts.
The Role of the Media in Politics and Political Campaigning
There exists a tense relationship between the media and political institutions due to the
divergence of these two bodies’ missions. While the political institutions are driven by a desire to
ensure that they can win the attention and trust of the societal members, the media firms strive to
ensure that the community members get the ideal picture of what their preferred political parties
advocate for. However, the two institutions have over the years developed a symbiotic
relationship that has made it possible for them to work hand in hand for the benefit of the

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society. In relation to politics and political campaigning, the media play some critical roles,
which include being informants and being educators of the people.
The Media as an Informant
One of the central roles of the media is to inform the community members anything that
would be happening in the political platforms. According to the Electoral Knowledge Network,
the media must keep the citizenry abreast of all political events that take place in the society (The
Electoral Knowledge Network, 2012, 1). In doing so, the media firms make the people aware of
any dealings their political figures might be engaging in as well as enabling them (the people) to
realize the effects of such dealings. While reporting the development of the campaigns, the
media firms make the people aware of the level of political tolerance among the politicians to
ensure that favorable policies are put in place in case a likelihood of political violence is noted.
Since the media organizations are mandated to discharge their duties impartially, they, thus
scrutinize the nature of the politics in a nation to identify any biases that might be orchestrated
by the politicians. Once the citizens identify such biases, they raise they voice against it, hence,
making sure that politics do not drive it (the society) towards polarization, which has the
potential to lead to the destruction of property and loss of lives. The media has also been playing
a leading role in informing the citizens about any scandal that may befall their government by
outlining the people involved and also revealing any proceeds the schemers might have enjoyed.
By doing so, the people become aware of any corrupt dealings that occur in their government
and also follow up to see whether the recommended disciplinary actions – as outlined by the
constitution – are met on the corrupt officials. Palmer is of the opinion that politicians and the
political parties make use of the mass media as a platform for expressing their views and agendas
to the societal members with the aim of winning their favor (Palmer, 2001, 6).Through

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investigative journalism, journalists have managed to unearth some scrupulous dealings their
nation’s politicians might be involved in, hence, enabling the people to realize whether their
leaders are people who cherish integrity. In some cases, investigative reporting has led to the
ouster of the main political figures, which leads to the consequent fall of the corrupt governments
(Coronel, n.d., 1). Democracy dictates that the citizens be made aware of the state of their
government at all times, hence, affirming that media houses play a significant role as the
society’s watchdog. During the 1700s, Montesquieu – a political philosopher in French – ‘raging
against the secret accusations delivered by Palace courtiers to the French King, prescribed
publicity as the cure for the abuse of power’ (Coronel, n.d., 4). By claiming so, Montesquieu
meant that media houses have to subject the authorities to a cross-examination by the members
of the public. Any discontent depicted by the societal members would be interpreted as a signal
to make the politicians aware that they should rectify any mistakes they may have done before
the community members express their wrath towards them (politicians). Montesquieu statement
led to the recognition of the media as the ‘Fourth Estate’ – an extra arm of the government whose
primary purpose is to carry out checks and balances on the government (Coronel, n.d., 4). Key
political figures such as Thomas Jefferson have also praised the role of the media as an informant
by claiming that it is only through the exchange of information through the press that makes the
truth to prevail in any political situation. In fact, Jefferson argued that if he were to choose
between having a ‘government without newspapers or newspapers without a government’, he
would prefer the later (Coronel, n.d., 4). In some instances, the legislature and the judiciary of
any country may be held powerless by the executive (politicians), which makes it impossible for
such institutions to discharge their duties efficiently. Nevertheless, the media steps in and makes
the citizenry aware of the abuse of power by those who are in charge of the public offices. At

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times, the media firms might organize for debates whereby the politicians are called for to put
across their political agendas to the members of the public. While moderating such discussions,
the journalists, analyze key issues and simplify them to make it easier for the ordinary members
of the society to comprehend the most important points and, hence, make an informed decision
on whether such issues would benefit the society members. It is, therefore, evident that the media
houses play a crucial role of elaborating some critical matters affecting community members to
enable the community members to make informed decisions while choosing their leaders.
The Media as an Educator
During the campaign period, some of the rogue politicians might try to mislead the public
by giving them false information about the political process (for instance, voting) so that they
(the politicians) would boost their chances of political survival. To hinder such an occurrence,
the media might step in as an educator of the people to ensure they have a comprehensive
understanding of the political processes. For instance, a candidate who feels that he/she is going
to lose since the people do not like him/her might tell the voters that they are supposed to make a
mark against the name of the candidate they do not like on the ballot paper. By doing so, the
voters would end up electing the respective candidate even though it would be against their wish.
Therefore, it is the role of the media to make sure that every voter understands how he/she is
supposed to mark the ballot paper. One of the benefits of democracy is to ensure that the citizens
get free access to the main issues affecting them, key among them being political campaigns.
Since there is a need for the voters to get the appropriate information during an election period,
the media organizations must dictate and emphasize on the issues that the members of the public
should consider being very important (Chandrappa, 2012, 1). As a result, the media directly
affects how an individual assesses a candidate before concluding whether he/she should vote for

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him/her. In addition, by educating the voters, the media has the potential to make them change
their stands – for example, if some of them feel that they should not vote – in relation to the
political stands. In most cases, the elderly people tend to be left out of the political processes
because they may not be in a position to attend the political campaigns or they at times fail to
understand the language used by the politicians as they woo the voters. To make sure that such
segments of the population are not left behind, the media houses tend to interpret the political
messages into vernacular languages, which the aged can understand with ease and, thus,
ascertain that they also exercise their democratic rights. Besides, some citizens live in remote
places where the politicians cannot reach during the campaign period due to several reasons such
as security concerns and impassable roads. As the voting day nears, such residents might not be
having enough information on the various candidates they should be voting for or their political
agendas as well. However, when the media houses steps in and pass such useful information to
the affected people and, therefore, enabling them to make reasonable judgments on the
candidates they are to choose. Chandrappa is of the opinion that citizens turn to the media to get
adequate information to make an informed decision on the political party they should support
(Chandrappa, 2012, 1). He argues that most people prefer reading the newspapers as they give a
comprehensive coverage of the happenings in the political arena than the televisions and the
radios. Other people conduct internet searchers with an objective of getting more information on
the political situation of their nation. While educating the people on the nature of politics within
their state, the media also carries out a comparison of the key social and economic policies the
various candidates advocate for. Such a comparison is quite important as it enables the citizens to
identify the candidate who has a view of bettering their lives and, hence, support his/her political
ambition. In the United States, the media analyzed President Trump’s and Clinton’s economic

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policies to help the Americans note the candidate who would help in improving their standards
of living. For instance, the BBC News pointed out that President Trump was advocating for a
reduction in the income and corporate taxes while Clinton was advocating for an increase of the
same (BBC News, 2016, 1). It goes without saying that such a comparison would be one of the
reasons why President Trump won the elections since the Americans had sufficient information
about his economic policies, which depicts a probability of boosting their living standards.
The Role of the Media in International Conflicts
At times, nations might rise against each other, which might adversely affect the
international peace. One of the leading causes of the international conflict is a nation’s invasion
of another country due to disagreements that might be existing between them. Such an invasion
is always deemed as a complete violation of the attacked state’s sovereignty and a total disregard
for its democracy. The repercussions of international conflicts are detrimental as they not only
lead to an immense destruction of property but also the loss of lives. However, the media may
have a positive and a negative impact on the management and uphold of security and peace all
over the world, which implies that there is a need for the journalists to look beyond their ethnic
backgrounds and political affiliations while reporting (International Alert, 2012, 1). For instance,
after the Rwandan genocide, the International Criminal Tribunal, found two journalists guilty of
inciting ethnic hatred (Bratic, 2013, 1). An analysis of the role of the media in international
conflicts reveals that the media plays various roles, which include; creating awareness among the
people from all over the globe, calling for peace restoration between the warring states, and
enhancing peacebuilding after conflict resolution.

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Creating Awareness among the People
Since the cold war came to an end, there have been constant conflicts among states that
have led to losses of livers and the displacement of others. Whenever a conflict arises between
nations, the most affected people are the young children, women, and the elderly people.
Puddephatt argues that, ‘in the last ten years, over two million children have died in conflicts,
more than one million have been orphaned and more than six million children have been
disabled or seriously injured’ (Puddephatt, 2006, 5). According to Puddephatt, the international
community at times remains reluctant in trying to calm down the international conflicts, thus, the
reason why there has been an increase in global conflicts related cases. Taylor argues that the
public knowledge of international crisis and wars is largely dependent on the media (Taylor,
2001, 5). It is worth noting that at times, the international conflicts may arise as a result of
countering terrorism in case there is enough evidence that suggests that a given nation has been
promoting it (terrorism) by failing to take action against criminals who threaten the international
peace or even offering support to them by providing them with finances and the equipment they
might be needing to push their criminal agendas. Examples of international conflicts that have
been witnessed on the globe over the last few years include; the Iran-Iraq war, the Gulf war, and
the conflict between Kenya and Somalia. In most cases, the citizens might not be in a position to
figure out the main causes of a war between their country and another nation, which implies that
the media has to step to make them aware of the reasons that led to the emergence of the conflict.
In such a situation, it would be important for the media houses to ensure that they can access the
areas where the crisis occur to be able of giving out information that depicts the true happenings
on the ground (International Federation of Journalists, 2000, 1). To ensure that the media houses
can carry out this function successfully, most states have passed a law on Freedom of

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Information, which gives the media firms the liberty to visit an area where the crisis is occurring
to give the members of the public a real picture of what is taking place. However, the respective
governments are required to offer enough security to the journalists to enable them to cover the
crisis with ease. In addition, the media is allowed to conduct press conferences with the
government authorities to make the officials address the societal members and let them know the
causes of a conflict and the measures their government is putting in place to make sure that the
lives of its people and their property are protected. Nevertheless, even though the media is given
some freedom, it is obligated to make sure that its interests do not override the principle of
objectiveness and fairness regarding the crisis coverage (International Federation of Journalists,
2000, 1). Therefore, a journalist’s opinions, political affiliation, religious and ethnic background
as well should not be factors that influence his/her reports. In case it is noted that a given media
house is partial, then concerns about the credibility of its reports might be raised, which would
even lead to a further escalation of the crisis.
Media as an Agent of Peace Restoration
By ensuring that they remain impartial while covering a crisis, the media houses play an
active role in making sure that peace is restored between the warring nations. Rahman and Eijaz
by maintaining the required ethical and professional standards, the media can lead to conflict
resolution by acting as an agent of peace (Rahman&Eijaz, n.d., 239). At such a point, the
reporters must be keen to ensure that their biases and prejudices do not override their intention to
bring the parties engaged in a conflict together so as they can dialogue on how the matter should
be brought to an end. Rahman and Eijaz are of the opinion that the media houses should not just
be an avenue of providing people with information about a crisis, instead, it should also come up
with ideas that assist the people to have an opinion about the occurrences. To do so, the

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journalists should conduct their affairs without being inclined on any side of the divide.
According to Rahman and Eijaz, there have been cases whereby the media has been relying on
the government to get the information that they ought to report, which has made it (the media) a
perpetuator of the violence (Rahman&Eijaz, n.d., 241). Rahman and his colleague also claim that
there have been instances whereby the media has been blamed for remaining silent when
conflicts are occurring. Therefore, it is important for the media firms to join hands and advocate
for conflict resolution for peace to be restored between countries to safeguard the lives of the
citizens. Hawkins is of the opinion that journalists can influence how countries respond to
conflicts even though they (the media personnel) have not been exploiting this opportunity
(Rahman&Eijaz, n.d., 242). Saleem and Hanan argue that the main reason why the media should
be involved in peace restoration is to reduce the political tensions that might be existing among
the nations involved in a conflict, which would lead to a decline in the amount of the properties
lost and the number of lives lost (Saleem&Hanan, 2014, 3). According to Saleem and Hanan, to
act as agents of peace restoration, the media houses should create channels of communication
between the warring nations to enable them dialogue and agree on the areas that they might be
having several differences on. Additionally, the media should criticize any party that might not
be willing to dialogue and, hence, blame it for the continuous escalation of the violence.
Media as an Agent of Peacebuilding
Peacebuilding is a means of conflict intervention that is aimed at preventing the eruption
(or a recurrence) of violence. Through its Agenda for Peace, the United Nations argued that
peace-building is an action that is implemented to boost the existence of peace and avoid a
recurrence of a conflict (United Nations, n.d., 1). As mentioned before, the media houses from
all over the globe must ensure that international peace is maintained at all times. To start with,