University Assignment: Experience of Planning and Creating Media Kit

This report details the student's experience in planning and creating a media kit, highlighting the significance of having an up-to-date media kit for branding, business, and professional growth. The report emphasizes the importance of media kits for bloggers and businesses, outlining the advantages such as providing a starting point for marketing and PR campaigns, increasing advertising feasibility, adding reliability, and offering partnership opportunities. The student discusses the process, including gathering information, creating content, and the importance of proofreading and regular updates. The report also touches on the timeline, group work experience, and the benefits of a well-crafted media kit in attracting brands and enhancing marketing efforts. The student reflects on the learning process and its future applications in a marketing career.

Experience of Planning and Creating a Media Kit

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Experience of Planning and Creating a Media Kit
Planning and creating a media kit was one of the most significant things that I have learnt in my
course study. It made me realize that we always need an up to date media kit. In addition to this,
creating a media kit is a significant asset which most of the bloggers oversee. Media kits are no
longer set aside for the Fortune 500 corporations or great publications. It has now become
essential for every blogger that they should have a media kit, whether for branding, business, or
professional growth. Without a complete knowledge, we may miss a valuable marketing as well
as revenue-generating opportunities. In addition to this, the advantages of these kits include:
provision of a starting point for marketing as well as the PR campaigns helps in increasing the
feasibility of advertising as a revenue model adds layers of reliability of the service and it also
provides huge opportunities for potential partnerships (Newsom et al, 2012:12).
From planning to creation of the media kit, it has been a great experience to know the process
involved. The stages in the creation of media kit have shed light on to the paradigms following
the essential marketing tool.
Gathering of information and the resources was the biggest obstacle to get over as it required
collection of the published items, creation of blogs, post series, blogs and statistics as well as
links that are relevant for the creation of media kit. According to the point of view of the scholars
Allagui and Breslo (2016: 24), one must fetch for the introduction part which counts the most in
a media kit and it is also important to ensure staying with the current statistics rather than
hovering over the past data which becomes irrelevant.

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The information with regard to the subject and the entity, for which the media kit is being
prepared, must include applicable information (Bennett, 2010:219). For instance, the
certifications as well as the achievements, that might give readers an insight into the reputation
of the business. It is an evident fact that the marketing tools that are used for the advertisement
and promotion, the media content must be prepared in such a manner that it entices the readers;
New media or the interactive media gives users the chance to add an manipulate contents. The
contents must also reflect interest of the users (Diggs-Brown, 2012: 102).
The idea behind the creation of the media kit and the prospects of its success is likely to help
gain success. Callison (2003:30) has emphasized that the reasons behind the creation of media
kit and the idea of the entire story must be taken into consideration when preparing the message.
The creation of the media kit is highly dependent on the proofreading and editing system. The
better the quality of the content the higher is the chance to receive positive responses. Merely the
creation of media kit will not work, rather it must be regularly updated with the current blogs and
messages so that the target clients becomes well aware of the matters.
Achievements, awards, recognition as well as testimonials are the important framework that must
be taken into consideration before making the plan for media kit preparation. I have become
aware of each of the above steps in the creation of media kit. The timeline required for the
planning and creation is subject to the content and the type of messages that must be put up for
attracting the target client base.
When I first started with the creation of the media kit, the idea of putting together the steps and
process in the preparation sounded like it was something a massive project. However, after
finishing it in 2 hours, I realized that it is not as difficult as it sounds. Working in group I have
gained immense knowledge on the structures of the media kit and he messages, use of language,

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workings and phrases that generally goes with the content. Media kit can become one of the most
significant market campaigns for the companies as well as for sole proprietorship business as
well. In future, I would be able to create a media kit in my field of operations and career as a
marketing manager. In addition to this, a cautious selection of brands that needs to be worked
with helps in attracting more brands so as to connect the business. It is necessary to divide the
type of brands to be worked upon within the similar or different category. Thereafter, we tried to
showcase bigger brand logo and then later on displayed other brands. Perceptibly, it is our own
discretion the type of information and the length of material need to be disclosed. It has been
found out that most of the bloggers does not make media kit for the reason that they are not
creative or they are not willing to do so. However, one must look at the positive side of the
content creation. Media kit with numbers helps in gaining more brands as they are directly able
to reach the brand without sending any email that might have taken extra effort (Balmer, 2001:
252).
At present, designing anything from simple strategy documents to pitch, agenda, report as well
as other business or marketing collaterals has become easier. Editing of the contents is a vital
task which must be done before submission of the final report in media kit. The overall approach
of the creator of the message is appreciated only when it is able to attract the target clients.

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Reference List
Allagui, I. and Breslow, H., 2016. Social media for public relations: Lessons from four effective
cases. Public Relations Review, 42(1), pp.20-30.
Balmer, J.M., 2001. Corporate identity, corporate branding and corporate marketing-Seeing
through the fog. European Journal Of Marketing, 35(3/4), pp.248-291.
Bennett, A.G., 2010. The big book of marketing. New York: Tata McGraw-Hill Education.
Callison, C., 2003. Media relations and the Internet: How Fortune 500 company Web sites assist
journalists in news gathering. Public Relations Review, 29(1), pp.29-41.
Diggs-Brown, B., 2012. The PR styleguide: Formats for public relations practice. Boston:
Cengage Learning.
Newsom, D., Turk, J. and Kruckeberg, D., 2012. Cengage Advantage Books: This is PR: The
Realities of Public Relations. Boston: Cengage Learning.