Media Communication Analysis: LGBT Representation and Media Power Role

This report explores media communication, focusing on the representation of the LGBT social group and the power dynamics within and around the media in the 21st century. Part 1 discusses the historical negativity in media portrayals of LGBT groups, the shift towards positive representation, and the impact of media on societal acceptance. It also examines relevant theories like queer theory and the influence of social media on LGBT individuals' well-being. Part 2 analyzes the role and impact of media as a communication tool, its influence on society, and the contemporary social issues arising from digital and social media, such as stalking, identity theft, and misinformation. The report concludes with a self-reflection on the insights gained from analyzing media power and its impact on society, particularly in relation to LGBT issues.

Media Communication
(Part 1&2)
1

Table of Contents
Part 1................................................................................................................................................3
The representation of one social group within media......................................................................3
References.......................................................................................................................................5
Part 2................................................................................................................................................6
Power in and around the media..............................................................................................6
References.......................................................................................................................................9
2

Part 1
The representation of one social group within media
Information which flows through the media encourage more people to make contact and
communicate between different groups in national or across the national boundaries. Historical
the portraits which media make for LGBT groups is very negative, reflecting about the use of
cultural intolerance of LGBT groups (Kong, Witmaier and Ko, 2021). Now the media change
their perspective and try to create a positive image in context of LGBT people and shown that
society are increasingly accept the social groups and support them in the society. It can be said
that media is the business that require audience and ratings. These are basically related to
manage people of feeling and provide a wide range of possibilities in different group of actions.
By representing social groups on media allow the ruling class people to act and make against
activities such as different groups related to political, ideological and economic power that can
be work as questioned and threatened the class (Notaro, 2020).
LGBT are the people with genuine, strong and concern with the well-being process of
LGBT people. A person who are working effectively and make confronts and make suitable
challenges that LGBT and experience that the people are face with different culture in society.
They are related to, Heterosexism, Bi-prejudice, Trans prejudice and heterosexual privilege
(LGBT community, 2021). In UK, the evidence is shown that international level are increased
and make common mental health problems and make depression, anxiety and stress among
people from these groups. All of these are basically make negative and positive impact on the
society and especially in UK the additional inequality affect LGBT people with the ethnic
minorities for living in society with disability. It is further analyse that the media portrayed the
negative image of LGBT in social group which further make a division in the society. They
spread unauthenticated news but now the thinking has been changes. Media are using different
methods that helps the people to get information through books, television and the internet
(Klompstra and Ross, 2021). While addressing these impacts and prevent them in the first place
must be affected for the growth and make an approach to provide a protecting and improving the
health of public on mental health at both international and national level.
Most of the media platform provide a significant growth in addressing and managing the
challenge to work significantly and use an approachable data. These type of social groups are
3

helpful for considering different media platform for provide critical opportunities for LGBT to
enhance and for their healthier wellbeing approach. This can be done through exploring their
own identities, accessing resources and connecting with different peers in the organisation and
social media groups.
Through the help of queer theory which established an international relationship and their
concepts and theory in market. It further analyse to work and manage a debate about the content
and forms of LBGT and their policies in international relations. This theory mainly focus on the
sexuality and gender with the stable identity and methods. Another theory which provide
information related to LGBT, is sexual orientation, which provide a view to LGBTQ and Non-
LGBTQ students or the social stigma which can be related to different challenges and methods.
With the help of media platform, these different kind of social groups are able to
determined their scale and make factor's structure to provide a systematic growth in examined
different age groups. The use of social media can be helpful for broadly defined and make a
communication in between the people (Leeworthy, 2020). This will be helpful for generate
interaction and maintain the connection to provide digital media platform and provide a
significant growth in different social media challenges and meet new individuals. The use of
LGBT can be more effective and powerful for gain quality and feel more comfortable to come
out and explore the world and gain fairness for all the people.
4

References
Books & Journals
Leeworthy, D., 2020. The United Kingdom’s LGBT Movement and Interest Groups. In Oxford
Research Encyclopedia of Politics.
Notaro, S. R., 2020. Marginality and global LGBT communities: conflicts, civil rights and
controversy. Cham, Switzerland: Palgrave Macmillan.
Online
LGBT community, 2021. [Online]. Available through:
<https://ukhsa.blog.gov.uk/2017/07/06/mental-health-challenges-within-the-lgbt-
community/>.
5

Part 2
Commentary on the role and impact of media in our 21st century world
Power in and around the media
In general, media refers to the tool of mass communication that helps the company and
buyers to gain more informative knowledge. Media include television, internet, cinema,
newspaper, magazines and other more methods. Here the viewer can see some pictorials that
represent of messages in broadcasting and advertisement process. Most of the viewer can see the
form of pictorial for the effective growth in broadcasting the need to get across the message
effectively. The impact and role of media in 21st century is related to become a way of
communication where the people are able to contact and make a connection with the world
(Camarero and et.al., 2021).
At the same time the use of media will be helpful for generate the profit and provide an
access of information to collect the data and achieve higher efficiency that attract all over the
world (Fayard, 2021). Prior to the entry of media in the people of company, it is further said that
the media build the relationship of one society to another. Before the entry of media, people are
not able to relate with each other in high efficiency in much easier and effective ways. But at the
same time, now media influence the lives of every individual at high level. The people are now
facing the issue of misconduct or cheat by using social media (Trepte, 2021). Without media the
life of people are incomplete, as media helps in collecting information and go through with large
amount of information through media, instantly and work effectively with the help of internet.
The power of media is to inform their people about the latest information around the world and
covered most of the information that are related to politics, war, health and fashion etc. The need
is to gain more power in media is applicable to different kind of information in different
channels and magazine (Media and its Power, 2021). Many of the people can listen, watch and
react on latest news anywhere and at any time. There are many disadvantages which become the
bad effects of inducing baseless ideas through the use of advertisements. Media make a strong
impact on the economy to work and apply and manage systematic growth in different challenges
in different platform of the economy. Furthermore, it is suggested media has the power of
educating to influence the media. It is used to advance for different perform a better mission of
enlightening the effect of people in better and safe usage of media (Huda and Hashim, 2021).
6

Thus, it is determined that media power is generally symbolic and persuasive growth that helps
in potential to make a control for some extent and achieve minds of readers to have appropriate
viewers that are taken into the account of control to some extent the mind of readers.
Contemporary social issue with digital and social media
There are wide range of information and communication that technologies has changed
rapidly over with more than 20 years. This will be helpful for the both emergence of social
media that furthermore provide a pace of change to accelerate the examples in more effective
and appropriate manner. It will be helpful for the development of digital and social media
content that provide a connection to make device in other's people hand (Paat and Markham,
2021).
There are different issues which the companies and individual faced while they work on
social media. The very first or major issues are related to stalking, identity theft, attacks and
misuse of affirmative information. These personal information are used and analysed to
complete effective sources for managing privacy at social platform with the help of social media.
These information are basically helpful for managing social media platform to work effectively
and make social issues. Most of the time, the users are able to blame to use different cyber in the
public eye and make cause for the different people and personal perspective for the working
effectively into the negative impacts. Another issue that affect the digital and social media
platform is to relaying for the false information. As per the massive digital misinformation and
main risks the company is able to provide a significant growth in managing social issues
(Rubach and Lazarides, 2021). These issues are related to media and its uses and it will make the
negative impact on the digital lives. Some of the social issues are related to cyber security, which
are related to make certain risk and make personal information to achieve financial data to save
the particular to make a concern to teenagers. Another challenge is gambling that is an issue
which is related to make miscommunication in between parents and children. All of these issues
are considered as social issues and make sure to work due to social and digital media platform.
The rise of social media is helpful in many factors but at the same time access of using social
media platform affect the traditional people and their businesses to work in e-commerce market.
A self-reflection
From the above blog report and commentary it is analysed that, use of social media
platforms like Facebook, Instagram and other channels to perform effectively through different
7

sources. The use of these platform is effective and helpful for me to collect relevant data and
manage basic growth in addressing the issues which are related to under-representation of
women empowerment or the over representation of crime which are increasing in society. I have
gain efficient information which is beneficial for the society and complete the working as per the
need of the company in more efficient ways. From the above essay, I examine that power of
media is basically related to different operations in relation to the conceptual background. Here,
two main theory are discuss which are related to Queer theory which provide a wide range of
information to the community about the LGBT process and affected through the media of power
in different challenges. I further, discovered that the global reach of the media and its companies
is one of the leading sources which are applied in different conceptual data of the theory of
media.
8

References
Books & Journals
Camarero, J.J., Gazol, A., Sánchez‐Salguero, R., Fajardo, A., McIntire, E.J., Gutiérrez, E.,
Batllori, E., Boudreau, S., Carrer, M., Diez, J. and Dufour‐Tremblay, G., 2021. Global
fading of the temperature–growth coupling at alpine and polar treelines. Global Change
Biology, 27(9), pp.1879-1889.
Fayard, A.L., 2021. Notes on the meaning of work: Labor, work, and action in the 21st century.
Journal of Management Inquiry, 30(2), pp.207-220.
Huda, M. and Hashim, A., 2021. Towards professional and ethical balance: insights into
application strategy on media literacy education. Kybernetes.
Klompstra, L. and Ross, C., 2021. Top reviewers 2019 and our social media communication
team. European Journal of Cardiovascular Nursing.
Kong, H.M., Witmaier, A. and Ko, E., 2021. Sustainability and social media communication:
How consumers respond to marketing efforts of luxury and non-luxury fashion brands.
Journal of Business Research, 131, pp.640-651.
Paat, Y.F. and Markham, C., 2021. Digital crime, trauma, and abuse: Internet safety and cyber
risks for adolescents and emerging adults in the 21st century. Social Work in Mental
Health, 19(1), pp.18-40.
Rubach, C. and Lazarides, R., 2021. Addressing 21st-century digital skills in schools–
Development and validation of an instrument to measure teachers' basic ICT
competence beliefs. Computers in Human Behavior, 118, p.106636.
Trepte, S., 2021. The social media privacy model: Privacy and communication in the light of
social media affordances. Communication Theory, 31(4), pp.549-570.
Online
Media and its Power, 2021. [Online]. Available through:
<https://medium.com/@saltandpaper/media-and-its-power-efe0fa1c09fb>.
9