Report: Media Influence on Healthcare in Multicultural Australia

This report investigates the influence of the media on healthcare within multicultural communities in Australia. It analyzes the media's role in informing both the public and healthcare professionals about health-related issues, critically evaluating the media's impact based on its policies. The report examines how the media shapes perceptions, promotes safe care, and influences healthcare service design, particularly considering the diverse needs of the Australian population. It also explores both the positive aspects, such as raising awareness, and negative impacts, such as potential discrepancies affecting minority groups. The report emphasizes the importance of cultural awareness and media reform to ensure equitable healthcare access and effective communication within diverse communities, supported by the analysis of media items and their effects on healthcare systems.

Running head: INFLUENCE OF THE MEDIA IN THE MULTICULTURAL HEALTHCARE
INFLUENCE OF THE MEDIA IN THE MULTICULTURAL HEALTHCARE
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1INFLUENCE OF THE MEDIA IN THE MULTICULTURAL HEALTHCARE
Executive Summary
This report aims at understanding the influence of the media on the healthcare facilities that are
being undertaken in the multicultural communities in Australia. the report aims at examining and
understanding the methods and effects of the actions of the media and how the media helps in
making the people and the healthcare professionals aware of the health related issues that is
being faced by the communities. The report critically discusses the impacts of the actions, based
on the policies that are undertaken by the media. Therefore, the main purpose of this report is to
enhance the understanding of the importance of the media in undertaking the proper healthcare
actions by the professionals. The report aims at determining the influence of the media on the
healthcare professionals. It thereby helps in understanding and enumerating ways for the
betterment of the actions that are being undertaken.

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Table of Contents
Introduction......................................................................................................................................3
Critical evaluation of the role of the media.....................................................................................4
Influence of the media in the undertaking of the safe care..............................................................5
Investigation on the media items.....................................................................................................8
Conclusion.....................................................................................................................................10
References......................................................................................................................................12
Appendix........................................................................................................................................15

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Introduction
The ever-changing trends depend on the change of the needs and the preferences of the
people worldwide are taken care of by the technological advancements in various fields. Among
the relevant changes that are brought about in the systems, the most important being the
information technology which enables the people to get information depending on their
individual priorities. The media is an important step in the modern world, which helps in keeping
the people aware of the situations and the circumstances. It enhances the understanding of the
rights and the powers that the common people have. Media helps in making the people aware of
the governmental control and thereby controls the enormous power of the governments.
Media also plays a significant role in determining the effectiveness of the multicultural
society healthcare (Ozdowski, 2013). Actually, the healthcare practitioners and the professionals
are aware of the persuasive power of the mass media. The role of the media in influencing the
people at large is also an important aspect that favors and justifies the existence of the media
(Ozdowski, 2013). Australia having a diverse population has made it essential for the healthcare
professionals to determine and make use of the distinct requirements of the people adhering to
the social structure. The healthcare professionals are required to understand and adhere to the
different solutions of the problems that they might face in dealing with the clients (Ozdowski,
2013). The media of the Australia helps in understanding the different healthcare needs of the
people and therefore helps the healthcare professionals to make use of the information in their
line of work. This factor helps the healthcare professionals to undertake safe and sure healthcare
solutions to the issues faced by the clients relating to the healthcare. These perceptions help the

4INFLUENCE OF THE MEDIA IN THE MULTICULTURAL HEALTHCARE
healthcare professionals in designing their services in order to make sure that the proper services
is being provided to the clients depending on the requirements of the clients.
The report aims at understanding the different aspects of the media with the help of the
two media items. The main purpose of this report is to understand and make out the media in
influencing the healthcare of the multicultural society of Australia. It also enumerates the ways
in which the media helps the healthcare professionals to understand the distinct requirements of
the clients depending on the health issues that the client faces.
Critical evaluation of the role of the media
In the modern world, evolution of the mass media is a serious step that has influenced
various factors. Media have been the voice of the people from the very days of its inception;
therefore, the involvement of the media helps in determining the awareness that is the necessity
of the people. The involvement of the media in making the people aware of the present situation
of the nation helps in understanding the literacy rate of the people. Mass media, on the other
hand, enhances the communication in the healthcare practices. Therefore, it facilitates the serious
involvement of the healthcare professionals to undertake ways in order to support the healthcare
of the diverse communities (McCallum, 2013).
The healthcare practitioners are aware of the steps that the media can take if any
discrepancies arise out of their services that they are providing to their clients (Hamm et al.,
2013). Moreover, media is being used as a tool for undertaking the healthcare campaigns, issued
for ensuring public health at large. The effectiveness of the mass media depends on the fact that
it can reach out to the wide range of audience, thereby helping in the promotion of the healthcare
services that the healthcare practitioners undertake for the common good (McCallum, 2013). The

5INFLUENCE OF THE MEDIA IN THE MULTICULTURAL HEALTHCARE
awareness programs helps in making the people aware of the probable healthcare objectives. It
helps in determining the probable healthcare facilities that the people are entitled by the different
healthcare units in the nation. Media is being used in making the people aware about the
conditions of living and make improvements accordingly. It essentially helps in changing the
behavior of the people through the enforcements of the laws and the policies.
Media also helps in shaping the cultural awareness among the people and thus aims at
enhancing the culture among the people (Grajales et al., 2014). Therefore, the media helps with
the awareness of the people based on the situations and their own criterion of the environment.
The cultural diversity in the nation affects the media interests based on the psychological and the
changes in the culture and heritage of the people.
Influence of the media in the undertaking of the safe care
The important function that is being undertaken by the media is making the people aware
of the current conditions of the healthcare, in this context. The media aims at keeping the people
aware of the changes that are being undertaken by the healthcare experts (Gholami-Kordkheili,
Wild & Strech, 2013). On the other hand, the media also facilitates and transmits the important
changes that are being demanded by the people at large to the healthcare experts. The healthcare
options that are being selected by the professionals depend on the factors of the diversity.
Therefore, the use of the correct framework, according to the requirements of the client is a
necessity that is being facilitated through the proper functioning of the media. It helps the experts
in formulating relevant healthcare solutions depending on the diversity of the Australian society.
The different approach that is being undertaken by the media is aimed at the maintenance
of the client requirements based on the psychological and demographic structures of the nation

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(Casella, Mills & Usher, 2014). The media helps in empowering the communities by
transmitting their requirements to the healthcare professionals so that their requirements are
considered and taken care of. The Aboriginal communities are often left out as the media
functions on the majority and the universality of the groups, which creates a negative impact of
the functioning of the media. The functions of the media greatly affect the healthcare options of
the particular group (Jean Barry MSN, 2012). Media is supposed to be the voice of the general
people therefore certain actions that are taken by the media greatly affects the well being of the
people at large.
The best part of the report is to understand the influence of the media on the healthcare of
the multicultural communities in Australia. Certain exceptions can be related because of the
activities that are taken by the media, which generally affects the livelihood and the well-being
of the indigenous groups of people (Brown, Ryan & Harris, 2014). The dependence of the media
in judging the news results to the discrepancies that often create a bad impact on the minority
group of people. The clause of equal treatment therefore does not fit in this context (Brown,
Ryan & Harris, 2014). Although modifications are being undertaken by the Australian media in
order to report the issues irrespective of the majority or the minority of the events in the modern
days, which have helped in reducing the issues that are being faced by the minor communities
and the indigenous groups (Ferguson et al., 2014).
Cultural awareness is perhaps the first step that the media must consider for the
indigenous people by undertaking educational programs in order to motivate them and make
them aware of the recent situation they are into (Ferguson, 2013). Programs based on the
healthcare practices too should be undertaken by the media, which will help the media in
communicating the healthcare issues faced by the people. The kind of reporting that the media

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undertakes help in overcoming the imbalances and thereby solves the problems that are being
faced by the people in the indigenous communities (Ferguson et al., 2014). The indigenous
communities in Australia are deprived of the healthcare facilities due to the lower rates of
communication that the media undertakes therefore in order to solve the issues, media must
make use of the certain media devices through which proper communication can be established
(Usher, 2012).
The policies of the media restrict their activities to a certain extent and therefore they are
required to follow the policy to serve the purpose of the mass media. In order to help the
indigenous people, the Australian media must reform and revise their policies so that they can
also focus on the healthcare requirements of the minority groups (Collins, 2013). Australians that
face a social disadvantage are left out because of their inability to communicate as they are
devoid of a platform through which they can state their requirements. The media considers the
reporting of the issues that are being faced by the majority of the people (Hodkinson, 2016).
Therefore, the media must also make way for the minority groups in order to ensure the better
livelihood.
The Australian media also undertook the training and the sensitivity testing of the
healthcare practitioners and the professionals in order to make sure that they deliver the right
kind of service that is being required by the people of the nation (Laranjo et al., 2014). They
formulated policies in order to sustain the cultural aspects and help in the maintenance of the
care that is met out to the diverse groups. The media have also undertaken procedures in order to
make the healthcare practitioners aware of the indulgence of the diversity in the culture and the
heritage of the people and ensure that the media does not compromise on the rights of the minor
groups (Ferguson et al., 2014). Therefore, through the above mentioned steps the media ensures

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the proper treatment that is being delivered to the minor groups in order to undertake the
responsibility of their wellbeing and the livelihood that they are into. It also helps in keeping the
people aware of the healthcare issues thereby creating a healthy community therein (Lau et al.,
2012).
Investigation on the media items
The mass media have certain impacts on the healthcare systems of the multicultural
communities in Australia (Shohat & Stam, 2014). In order to understand the impacts and the
effectiveness of the impacts of that is being posed by the mass media, an analysis of the positive
and the negative impacts of the media are brought to consideration in this section of the report.
The positive impacts of the mass media is the awareness that it creates through the processes it
undertakes relating to the mass concerns of the healthcare (Bourke et al., 2012). On the other
hand, the media has certain negative impacts, which creates an impact on the healthcare of the
multicultural and indigenous communities at large due to their minor existentialism.
The positive impact of the mass media
https://indaily.com.au/opinion/2017/10/13/the-cuts-our-health-system-cant-afford/
This is an article, which is based on the positive impact that the media have created
adhering to the healthcare issues that are being faced by the people in the nation. The article
states of the growing awareness among the people in regards to the problems based on the mental
illness and the instability of the individuals. It has been reported that majority of the cases, that is
being reported, is based on the mental illness and instability that is being faced by the Australian
people.

9INFLUENCE OF THE MEDIA IN THE MULTICULTURAL HEALTHCARE
The mass media played an important role in making the people aware of the steps that are
required to be taken. The media also formulated steps and procedures and undertook programs in
order to make the healthcare specialists aware of the problems being faced by the people at large.
The intervention of the media is an important step to the solution of the social issue of the mental
illness that is being faced by the majority of the people of South Australia.
The involvement of the media in the large-scale operations and determining the welfare
of the majority of the people is the major force of outsourcing the information that helps in
making the people aware of the present day situation of the surrounding environment. The media
undertook certain programs to make the people aware of the conditions leading to the mental
illness and the type of activities that leads to the disorders. It is to make the people aware of the
situations and illustrate the probable cause of the disorder to the people. The involvement of
media in understanding the differences between the social concerns and thereby formulate steps
to understand and correlate to the situation is an important consideration.
The negative impact of the mass media
https://theconversation.com/bad-news-negative-indigenous-health-coverage-reinforces-stigma-
24851
The media supports the healthcare issues that is being faced by the majority of people. It
helps in making the people aware of the issues that is being faced by the most of the people in
the community, leaving the problems faced by the minority communities or the backward
Aboriginal communities of Australia. The specific activities that is being undertaken by the
media, based on the structure of the policy that the media adheres to results in different
healthcare issues being faced by the minor communities.

10INFLUENCE OF THE MEDIA IN THE MULTICULTURAL HEALTHCARE
The healthcare issues are faced by the minor communities because of the lack of
awareness on the relative healthcare undertakings. The practices that is being undertaken by the
minor communities and the lack of awareness of the impact of such activities results to the
growth in the mortality rate among the communities. The different activities that are being
enumerated by the media in order to make the Aboriginals aware of the health conditions is
bringing about a considerable change in the livelihood and thereby lowering the mortality rate of
the people at large.
In the modern timers, the gap that the media considers in reporting the contents that
supports the confidence of the mass communities in order to gain favors of the community must
be revised. It is to make sure that their aim of making the people aware of the issue that the
minor community faces is adhered to
Conclusion
Therefore from the above analysis it can be concluded that media holds an important
position in keeping the people awre of the health conditions and the issues that the people might
face. It also influences the actions undertaken by the healthcare professionals and the experts in
the process of serving the needs and requirements of the people from different cultural
backgrounds. The media helps the experts in framing the ways in which they might attend the
issues of the people in order to make sure that the health of the people is not compromised. The
impact of the media on the healthcare issues that is being faced by the minor communities is the
only concern that justifies the factors that determine the media functions.
The report clearly states the negative and the positive impacts of the media on making
the people aware, based on the issues faced by the majority. The minor groups are left aside nad

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the proper caretaking and awareness functions are not therefore undertaken by the media. It
disables the healthcare professionals to formulate frameworks in order to undertake the
healthcare issues faced by the minor communities.