BSBMGT605: Develop Media Release for Boutique Build Expansion
VerifiedAdded on 2022/08/20
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AI Summary
This document presents a media release project developed for the BSBMGT605 unit, focusing on Boutique Build's expansion into the Brisbane and Sunshine Coast markets. The assignment requires the creation of a concise media release, approximately 400 words, designed to attract interest in the company and provide a brief overview of its operations. The student was tasked with researching media release guidelines to ensure an engaging and positive representation of the company. The media release includes key details such as the company's specialization in architectural renovations and new homes, its three main operational areas (Design, Renovate, and Construct), and its commitment to customer satisfaction. Contact information, including email and phone number, is provided for potential clients. The student also prepared an email to submit the media release to the assessor, summarizing the content and referencing the guidelines used in its development. The document showcases the student's ability to apply leadership and management principles by effectively communicating the company's value proposition and expansion plans to the target market.
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