BSBMGT605: Develop Media Release for Boutique Build Expansion

This document presents a media release project developed for the BSBMGT605 unit, focusing on Boutique Build's expansion into the Brisbane and Sunshine Coast markets. The assignment requires the creation of a concise media release, approximately 400 words, designed to attract interest in the company and provide a brief overview of its operations. The student was tasked with researching media release guidelines to ensure an engaging and positive representation of the company. The media release includes key details such as the company's specialization in architectural renovations and new homes, its three main operational areas (Design, Renovate, and Construct), and its commitment to customer satisfaction. Contact information, including email and phone number, is provided for potential clients. The student also prepared an email to submit the media release to the assessor, summarizing the content and referencing the guidelines used in its development. The document showcases the student's ability to apply leadership and management principles by effectively communicating the company's value proposition and expansion plans to the target market.

BSBMGT605 Provide leadership across the organisation Student Assessment Tasks
Assessment Task 3 Cover Sheet
Student Declaration
To be filled out and submitted with assessment responses
 I declare that this task is all my own work and I have not cheated or plagiarised the work or
colluded with any other student(s).
 I understand that if I am found to have plagiarised, cheated or colluded, action will be taken
against me according to the process explained to me.
 I have correctly referenced all resources and reference texts throughout these assessment tasks.
Student name
Student ID number
Student signature
Date
Assessor declaration
 I hereby certify that this student has been assessed by me and that the assessment has been
carried out according to the required assessment procedures.
Assessor name
Assessor signature
Date
Assessment outcome S NS DNS Resubmission Y N
Feedback
Student result response
 My performance in this assessment task has been discussed and explained to me.
 I would like to appeal this assessment decision.
Student signature
Date
A copy of this page must be supplied to the office and kept in the student’s file with the evidence.
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BSBMGT605 Provide leadership across the organisation Student Assessment Tasks
Assessment Task 3: Media release project
Task summary
You are required to develop a short media release about the Boutique Build Australia’s expansion into
the Brisbane and Sunshine Coast market.
This assessment is to be completed in the simulated work environment at Strathfield College.
Required
 Access to textbooks/other learning materials
 Computer with Microsoft Office and internet access
Timing
Your assessor will advise you of the due date of these submissions.
Submit
 Email with media release attached.
Assessment criteria
For your performance to be deemed satisfactory in this assessment task, you must satisfactorily
address all of the assessment criteria. If part of this task is not satisfactorily completed, you will be
asked to complete further assessment to demonstrate competence.
Re-submission opportunities
You will be provided feedback on their performance by the Assessor. The feedback will indicate if you
have satisfactorily addressed the requirements of each part of this task.
If any parts of the task are not satisfactorily completed, the assessor will explain why, and provide you
written feedback along with guidance on what you must undertake to demonstrate satisfactory
performance. Re-assessment attempt(s) will be arranged at a later time and date.
You have the right to appeal the outcome of assessment decisions if you feel that you have been
dealt with unfairly, or have other appropriate grounds for an appeal.
You are encouraged to consult with the assessor prior to attempting this task if you do not understand
any part of this task or if you have any learning issues or needs that may hinder you when attempting
any part of the assessment.
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BSBMGT605 Provide leadership across the organisation Student Assessment Tasks
Assessment Task 3 Instructions
Carefully read the following:
You are to develop a short media release about Boutique Build’s expansion into the Brisbane and
Sunshine Coast market. The intent of the release is to attract interest in the company and to provide a
brief summary of the company and its operations.
You may use information from the Strategic Plan and your presentation in Assessment Task 2 to
assist you in writing the content of the media release.
The media release is to be released to the local press in Brisbane and the Sunshine Coast.
Complete the following activities:
1. Develop a media release
Research guidelines for developing engaging media releases and that will promote a
positive image.
The media release should be no more than one page (400 words) and should include a
date, as well as contact details for future. This will be you as the Director and CEO of the
company.
Develop your media release according to your research and to be engaging as possible
and to convey a positive impression of the organization.
2. Send an email to your assessor.
The text of the email should be in grammatically correct English, written in an appropriate
(polite, business-like) style.
The email text should summarise the contents of the attachment and refer to the media
release guidelines you used to develop it.
Attach your media release to the email.
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BSBMGT605 Provide leadership across the organisation Student Assessment Tasks
Media Releases
As per the Assessment 1 and Assessment 2, the media release has been design. The company
has to promote the services through the different advertisement platforms in order to aware
the customers towards its services in a wide range of scope. Social Media platform is the best
media platform in terms of media release as it helps to reach to the customer in a short period
of time by investing the less amount of cost. The company uploads the post with the pictures
on social sites such as Insta, Twitter, Facebook, and many others. It can post the blogs by
containing all the details regarding the company operations in the country. It is a best way to
communicate with the customer as they can tweet and comment on the blogs for bookings
and queries. Posting the blogs and pictures in magazines and newspapers are also helps the
company to attracts the consumers towards it services. The blog has been prepared for the
social media sites
Email
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Boutique Build is a residential construction company which is specializing in architectural renovations,
additions and new homes in and around the North Shore of Sydney. Three main areas of operations are Design,
Renovate and Construct. The service we offer to you is professional and personalized with our brand. Our main
aim is to satisfy the customer needs and wants by offering the services as per the expectation. Our employees
have collective experience and wide range of knowledge that makes Boutique Build guarantees quality every
time. We have high experienced and record of customer satisfaction. Now, we are entering the Brisbane and
Sunshine Coast Market to deliver the satisfactory work related to renovate, design and construct.
With a goodwill built on providing value on delivering value, quality craftsmanship, honesty and respect,
Boutique Build takes the stress out of construction. Please come and make Boutique Build as your trusted
building partner. For a free discussion or professional consultancy, contact by email, tweet or comment on
blog.
Email- ABC.XYZ @gmail.com

BSBMGT605 Provide leadership across the organisation Student Assessment Tasks
To: ABC.XYZ @gmail.com
CC:
Subject: to inform about media release
Boutique Build is a residential construction company operates in three areas Design,
Renovate and Construct. The social media blog has been prepared for the company to attract
the customers. The blog contains all the information regarding the operation and the area in
which the company operates. The expansion date and the services offers with the all records
and experience have been mentioned. These expansion markets are also mentioned with all
details such as contact, address, and email id. The blog directly helps to communicate with
the customers as it also has the opportunity to task their queries regarding the services of the
organization that directly helps to attracts them towards the company services.
Thanks
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BSBMGT605 Provide leadership across the organisation Student Assessment Tasks
© J&S Learningwork 2018 Strathfield College RTO: 91223 CRICOS Provider Code: 02736K Page 6

BSBMGT605 Provide leadership across the organisation Student Assessment Tasks
Assessment Task 3 Checklist
Student’s name:
Did the student:
Completed
successfully Comments
Yes No
Develop a media release that positively
represents the organisation to the media and
community through:
 the use of an effective media release
format
 effective written communication style
 use of interesting and key facts?
Task Outcome: Satisfactory  Not Satisfactory 
Assessor signature
Assessor name
Date
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