Mediapp: Business Case for an Innovative Mobile App in Australia

This business case report explores the development and implementation of Mediapp, a mobile application designed to address the healthcare needs of the aging population in Australia. The report begins by identifying the problem: the increasing number of elderly Australians facing disabilities and a lack of adequate medical support. It then outlines the benefits of Mediapp, including improved quality of life, professional development, and increased productivity. The strategic response section details interventions and options analysis, recommending Mediapp as the optimal solution. The report also analyzes the project options, considering stakeholder consultation, social, environmental, and economic impacts, and financial analysis. Finally, it discusses the deliverability of the recommended solution, including commercial, financial, management, and delivery aspects. Appendices include a benefit management plan, financial data presentation, and a sign-off checklist. This report highlights the critical need for innovative solutions to support Australia's aging population, emphasizing the potential of Mediapp to provide accessible and effective medical assistance.

Business Case Title
Subtitle
Department Title
[This should be the publication title for the initiative,
if it were to be funded in the budget process.]
STRATEGIC ASSESSMENT
[Please note:
1. This template can be used for both capital and output proposals with
modification for output initiatives as appropriate.
2. When completing this template you should refer to the investment
lifecycle and high value/high risk guidelines and associated technical
guidelines for more detailed explanations.
3. The extent of detail should be scaled to the relative complexity of the
proposal and some areas may not be relevant for all proposals.
4. The project options analysis (Section 4) requires a consistent
methodology applied to analysis of options with a level of accuracy
consistent with ‘concept estimate’ at a minimum. The analysis should
be evidence based and defensible with estimates of capital costs, cash
flows and ongoing output or operating costs sufficient to robustly
compare options.
5. The recommended solution (Section 5) requires a detailed cost build-
up with significant rigor based on a design brief or project scope
statement. Accuracy of information in relation to the recommended
solution should be at a level of accuracy consistent with that of a
‘preliminary design estimate’.
6. Any text included in [ ] is for guidance only and should be deleted.
7. Forward any comments to [e-mail]]

Contents
Executive summary 1
1. Part 1 Problem 2
1.1 Background............................................................................................................2
1.2 Definition of the problem......................................................................................2
1.3 Evidence of the problem........................................................................................2
1.4 Timing considerations............................................................................................2
1.5 Consideration of the broader context....................................................................3
2. Part 2 Benefits 4
2.1 Benefits to be delivered.........................................................................................4
2.2 Importance of the benefits to Government...........................................................4
2.3 Evidence of benefit delivery...................................................................................4
2.4 Interdependencies.................................................................................................4
3. Part 3 Strategic response 5
3.1 Method and criteria...............................................................................................5
3.2 Strategic options analysis.......................................................................................5
3.3 Recommended strategic option.............................................................................8
4. Part 4 Project options analysis 9
4.1 Project options considered....................................................................................9
4.2 Stakeholder identification and consultation..........................................................9
4.3 Social impacts......................................................................................................10
4.4 Environmental impacts........................................................................................10
4.5 Economic impacts................................................................................................10
4.6 Overall evaluation of socio-economic and environmental impacts.....................10
4.7 Financial analysis..................................................................................................11
4.8 Risk comparison...................................................................................................11
4.9 Integrated analysis and options ranking..............................................................11
5. Part 5: Deliverability of recommended solution 14
5.1 Details of recommended solution........................................................................14
5.2 Commercial and financial.....................................................................................14
5.3 Management........................................................................................................17
5.4 Delivery17
Appendix A: Benefit Management Plan 19
Appendix B: Financial data presentation 20
Appendix C: Sign-off checklist 22

Executive summary:
The number of ageing people living in Australia is rising. These people face problems
like disabilities and lack of social acceptances. The paper aims to study an innovative
mobile application called Mediapp to help them deal with the problem.
Business Case Title
Subtitle 1

1. Part 1 Problem
The new application would be called Mediapp which would solve the problem
people with disabilities living in Australia face.
1.2 Background
The new product would be an innovative medical assistance application accessible on
mobile smart phones which would enable people meet their medical needs.
According to the Australian Bureau of Statistics, the number of people with
disabilities is around 4.3 million in 2015. Among the 4.3 million people, 78.5 percent
suffer from long term physical disabilities while 21.5 percent people suffer from
mental and behavioural issues. The average age group of the disabled people range
from 15 to 64 years (abs.gov.au, 2018). The information is further substantiated by
the fact that with increasing life expectancy among Australians, the tenure of
suffering from chronic and serious illness has also increased (abc.net.au, 2018). The
present level of assistance which these aged people get in the Australian society is not
sufficient and often face indignity due to their disabilities. As per the Australian
Human Rights Commission the Government of Australia has to play a significant role
and support innovations in helping out the ageing people residing in Australia
(humanrights.gov.au, 2018). This high number of suffering aged Australian
population call for a medical help service they would be accede to on their mobile
smart phones. The innovative medical app called Mediapp would enable the aged
people to seek medical assistance from the nearest government health facilities. They
can also seek advice regarding medicines, the availability of the medicines and other
health related advices. The users would also be able to call doctors and ambulances in
case of emergency using the app. The stakeholders of the service would be
government, the medical facilities, the ageing people, their family members and the
society in general.
Definition of the problem
The problem that the application would deal with is the lack of medical care and
support which the ageing population of Australia suffer from. The cause of these
issues faced by the ageing people of Australia can attributed to several factors. The
first factors is gross lack of ethics and responsibility among the younger population of
Australia. The second factor is that these ageing people suffer from disability and
mobility issues, thus find it difficult to commute to hospitals and other medical
services (theconversation.com, 2018). The problem is ongoing and escalating at a
very fast rate which requires prompt government and social intervention.
1.3 Evidence of the problem
The escalating problem of suffering of the ageing Australians have been mentioned in
several publications which proves the seriousness of the issue. The Australian
Institute of Family Studies points out the ageing creates social, physical and
economic challenges (abc.net.au, 2018). The issue also creates a challenge for the
government to put up a social support system for these people. The body mentions
that 1901 only 4 percent population in Australia was beyond 65 years. The number
2 Department Title

reached 14 percent in 2011 and is estimated to reach 25 percent by 2101 (aifs.gov.au,
2018). This clearly proves the growing needs of the ageing population of Australia.
1.4 Timing considerations
The problem of the challenges the ageing population face in Australia is escalating at
a fast rate and needs to be dealt with. The documents published by the Australian
Bureau of Statistics show that over 35 percent job seekers aged over 55 years stop
seeking jobs due to workplace injustice like disparity in salary which they face. The
employers regard their physical disabilities as grounds on the basis of which they face
these injustices (smh.com.au, 2018). The business organisations by doing this fail to
take advantage of the professional experiences of the aged employees which affects
their long term growth (Pool et al., 2015). The government too needs to form stricter
legislations to improve the conditions of the ageing population (humanrights.gov.au,
2018). Failure to implement steps to deal with the issue would lead to severe
reduction productivity and services in the business organizations and the economy as
a whole.
1.5 Consideration of the broader context
There are several health related applications available on smart phones but very few
medical related applications. This would provide opportunities to introduce an
innovative application which would integrate both health app and medi-app
(theaustralian.com.au, 2018).
Business Case Title
Subtitle 3

2. Part 2 Benefits
The innovative application would help in increasing the asset in the Australian
society to deal with the problems of the ageing people. The innovation would benefit
the ageing population of Australia by enabling them to obtain health assistance and
medical advice with the help of a single smart phone application. The improvement in
the level of self-dependency among the aged people and improve in their health
conditions would provide evidence to the benefit of the app. The improvement in the
lifestyle of the ageing population would also be measurable in terms of economic
benefits (Jin et al., 2015). For example, the ageing people using Mediapp would be
able to get access to timely advices and medical services. This would save them from
incurring expenditures like travelling to hospitals just to seek medical advices and
undergoing unnecessary pathological tests. The amount of money they would save
would show the benefit these ageing people have derived from using Mediapp.
2.2 Benefits to be delivered
The application of Mediapp to help the ageing population in Australia seek medical
assistance and advices which would allow them to derive them certain key benefits:
2.2.1 Improved standard of life:
The ageing population of Australia would be able to avail medical assistance
which would improve their health and standards of life. They would experience
improvements like better control over health issues like diabetes and obesity which
would boost their self-confidence. This would enhance their social participation once
again improving their life standards (Blackman et al., 2016).
2.2.2 Professional development:
The application of Mediapp would improve the standard of life of the ageing
people which would enable them to seek more job opportunities and professional
development. This would in turn enable them to earn more salary which would
promote their standard of lives (Gordon, 2017).
2.2.3 Improved productivity in business organizations:
The business organizations would benefit from the benefit Mediapp would
bring to the ageing population of Australia. The improvement in the health standards
of the ageing people would enable them to obtain jobs in business organizations. The
business organizations would in turn benefit from their experiences which would
promote their increase in productivity. Thus, business organizations would benefit
from Mediapp as well (Bloom et al., 2015).
2.3 Importance of the benefits to Government
The following are the benefits which the application, Mediapp would bear for the
Government of Australia:
4 Department Title

2.3.1 Improving the standard of life of the ageing Australia
The application Mediapp would enable the Government of Australia improve
the standard of lives of the ageing Australians which is one of its priorities
(austrade.gov.au, 2018). Australia is technologically very advanced and provides the
facilities for innovation in various fields like geriatrics. Thus, in this light one can
infer that innovative mobile applications like Mediapp would promote welfare of the
ageing people.
2.3.2 Increase in revenue generation:
The health benefits which Mediapp would usher among the ageing people of
Australia would enable them to attain better health conditions. As a result, they would
be able to attain and pursue their career. The business organizations would be able to
employ their ageing employees for longer tenure and in turn benefit by their
experiences. This would lead to high productivity and profits in the organizations.
The Government of Australia would as a result be able to obtain more taxes from
them which increase its revenue generation (Bloom et al., 2015).
2.4 Evidence of benefit delivery
The benefits delivered by the application Mediapp can judged by measurements of
several key performance indicators. The for example, a survey can be conducted
among the users of Mediapp to gain information about the medical expenditures they
used to incur before and after using the app. The reduction in unnecessary medical
expenditure can be regarded as the benefit the users derive from the app. This
reduction of expenditure and improvement of health of the users would be regarded
as the baseline for the measuring the benefit of the app.
The interim benefit the application Mediapp would usher can be measured by
comparing number of ageing employees working in the operations and the rate of
professional development they have achieved. For example, in an organization, three
ageing employees were offered promotion and five were declined due to health
reasons. After using Mediapp, three employees of those five were awarded
promotion. This increase in the ageing employees in senior positions can prove
benefit of Mediapp on interim basis.
The increase in taxes the Government of Australia would earn and the
improvement in the standard of living in the country would serve as long term benefit
of using Mediapp. The government can use the reduction in number of deaths to
measure the benefits of using the application as an alternative.
2.5 Interdependencies
The attributes of Mediapp would depend on several factors like the amount of
financial resources available. The level of expertise of personnel available to work on
the application would also have serious implications on it.
Business Case Title
Subtitle 5

3. Part 3 Strategic response
The innovation on the application Mediapp would require formation of strategies and
intervention from the management. The management should from time to time judge
the outcomes of the plans towards introduction of Mediapp and bring about any
amendment that may be deemed necessary.
3.2 Method and criteria
The apex management would maintain strict vigilance towards development of the
innovative mobile application Mediapp. It should exercise intervention in every
aspect of the development of the app in order to ensure sufficient value for the
amount invested towards the process.
3.3 Strategic options analysis
3.3.1 Strategic interventions
[Explain the potential strategic interventions.
Describe and provide evidence or reasoning as to why these interventions might have an impact.
The table may be used to outline strategic interventions. Note it is not mandatory.]
Strategic Interventions
Intervention 1 Supervisors of the product development team
Intervention 2 Marketing head intervenes to ensure the new app development takes place
according the expectations of the customers.
Intervention 3 Inventory manager intervenes to ensure low wastage of raw materials like
spare parts.
Intervention 4 Legal manager intervenes to ensure that the app complies with the laws
prevailing in Australia.
Intervention 5 HR manager intervenes to ensure that all employees are productive
Intervention 6 CSR manager intervenes to ensure that the environment protection policies
like disposal of wastes are complied with accordingly.
Intervention 7 Directors intervene
Intervention 8 CEO intervene
Intervention 9 Not required
Intervention 10 Not required.
Table X Summary of potential strategic interventions
[The number of strategic interventions that should be considered depends on the scale and
complexity of the problem/investment.]
6 Department Title

Business Case Title
Subtitle 7

3.3.2 Strategic options
[Explain how the strategic interventions can be packaged into strategic options. This can be imported from the preliminary business case, provided that ongoing currency of
information has been revalidated. The table may be used to outline strategic interventions. Note it is not mandatory.]
Strategic options
Option 1 Option 2 Option
3
Option 4 Option 5 Option 6
Strategic
Intervention
s
Supervisors
of the
product
developmen
t team
Floor
manager
trains
Senior
manage
r
mentors
Conferenc
e with the
Deputy
manager
Conferenc
e with
Director
Conferenc
e with
directors
and CEO
Intervention
1
Marketing
head
intervenes
to ensure
the new app
developmen
t takes place
according
the
expectations
of the
customers.
Senior
marketin
g
manager
holds a
meeting
Deputy
manage
r holds
a
meeting
Director
holds a
meeting
Director
and CEO
hold
meeting
Not
required
Intervention
2
Inventory
manager
intervenes
to ensure
low wastage
of raw
materials
like spare
Marketin
g
manager
holds a
meeting
CSR
manage
r holds
a
meeting
Director
holds a
meeting
Director
and CEO
hold
meeting
8 Department Title

parts.
Intervention
3
Legal
manager
intervenes
to ensure
that the app
complies
with the
laws
prevailing in
Australia.
Director
holds a
meeting
Director
and
CEO
hold
meeting
Not
required
Not
required
Not
required
Intervention
4
HR manager
intervenes
to ensure
that all
employees
are
productive
Intervention
5
CSR
manager
intervenes
to ensure
that the
environmen
t protection
policies like
disposal of
wastes are
complied
with
accordingly.
HR
manager
holds
meeting
Legal
manage
r holds
meeting
One
director
holds
meeting
Both
directors
hold
meeting
CEO and
Directors
hold
meeting
Intervention
6
Directors
intervene
CEO and
Director
Business Case Title
Subtitle 9

holds
meeting
Intervention
7
CEO
intervenes
Not
required
Not
require
d
Not
required
Not
required
Not
required
Intervention
8
Not
required
Not
required
Not
require
d
Not
required
Not
required
Not
required
Intervention
9
Not
required
Not
required
Not
require
d
Not
required
Not
required
Not
required
Intervention
10
Not
required
Not
required
Not
require
d
Not
required
Not
required
Not
required
Option 3 Option 4 Option 5 Opti
Strategic Interventions <Insert description> <Insert
description
>
<Insert
description
>
<In
desc
Intervention 1
Intervention 2
Intervention 3
10 Department Title