Medical & Dental Instrument Wholesaler Business Plan UK LTD 2024

This business plan focuses on establishing a medical and dental instrument wholesale business, Doctor MediEx UK LTD, with a strong emphasis on the Chinese market and expansion into Kuwait. It details the owner's background, including their education in Biomaterial and Regenerative Medicine, and experience in quality control and trading in China. The plan outlines the products and services offered, such as syringes, needle-free vaccinations, vein scanners, and disposable medical supplies, while also addressing the competitive landscape and market opportunities in China, the UK and Kuwait. The business aims to capitalize on the growing healthcare expenditure in these regions, leveraging existing networks and a strategic approach to product selection and market entry, with a commitment to providing high-quality medical equipment and supplies.

Business plan
Medical & Dental Instrument Wholesaler
Getting started
Whose plan is this? I will fill this part myself when you finish this is the cover page
Business and owner details:
Business name:
Owner(s) name:
Business address and postcode:

Business telephone number:
Business email address:
Home address and postcode (if different from above):
Home telephone number (if different from above):
Home email address (if different from above):

Section one
Executive summary ( last part of the plan to complete )
1.1 Business summary:
The current topic is based on the Health care equipments and supplies in China. In such marketing cases,
a detailed study has been made regarding the various medical equipments, devices and the names of the
suppliers are required to be discussed. There are various medical equipments that are existed that help to
diagnose the patients. However, there are certain innovation has been observed regarding the medical
products like scanner and vein scanner and so on. A deep marketing competition can be observed here in
this case due to various marketing strategies adopted by various companies and therefore, a good
investigation is required in this case. A detail conversation is required here regarding the price fixation
and quality of medical practitioners and a growing demand in this sector has been observed in China.
1.2 Business aims:
The main intention of this business is to concentrate on the growth of medical market in China and make
a strong analysis on the market condition and its impacts on the business relation of China. According to a
report, it has been observed that total revenue of $44.7 billion has been collected in China in the medical
field and an annual growth has been observed in this sector. This has made China to hold the number one
position in the Asian Pacific region and a clear 10% revenue increment has been observed. Therefore, it
can be stated that the aim of the business is to retain this reputation and provide much concentration in
this field.

1.3 Financial summary: for next 3 years
It has been observed from the above noted paragraphs that the future of the health care equipments and
supplies in China is developing in nature and according to the market value forecast; the Chinese health
market will earn a total value of $75,049.3 million by 2022. Further, the annual growth rate in this case
will be 10.9%.
Further, according to the financial statement, the rate of Chinese expenditure on the medical equipment
has been increased and it is expected to grow 12% in the financial year of 2018-19. Additionally, paying
ability of the consumers is also highlighted.
1.4 Your business name:
Doctor MediEx UK LTD
In the world of medical equipments and supplies, Doctor Mediex UK Ltd is a bright name. The company
has been incorporated in the year 2017 and according to the latest report; the company has able to retain
its active status in medical field. The company has supplied lots of medical equipments with an intention
to develop the base of the company and the market frontline of the United Kingdom as well.

1.5 Strapline:
This is a private limited company and involved in manufacturing medical and dental instruments.
1.6 Elevator pitch:
The organisational behaviour and operational activities of a company are governed by the elevator peach.
It assesses the organisational goals and helps the company to determine a path for its success. The
organisational interest of the company can be provided through elevator pitch and in this case, the
responsible person of the company gives persuasive speech. Every company needs to sell its products and
services and they are using elevator pitch to identify the goal and explain the activities and plan of the
company. Further communication is possible through the unique selling proposition and elevator pitch
helps to generate the process.

Section two
Owner’s background
2.1 Why do you want to run your own business?
It is clear from various reports and statistics that the Chinese market is a profitable one for the medical
equipments and suppliers. Therefore, professing a business in this field could be great option for any
entrepreneur. There are certain necessities to start up a business in this field. According to the current
study of the case, it has been observed that the Director of the company has an ample of knowledge in this
medical field and he has pursued Master degree in Biomaterial and Regenerative Medicine. Further, it has
been observed that he has trading experience for five years in the territory of China and it will help him to
assess the needs and threats in the medical marketing.
2.2 Previous work experience:
In case of running a company, experience plays an important role and it helps to implement proper plan
for developing the standard of the company. It is clear from the case study that the would be director of
the company has worked for three years as a quality control manager in overseas company and he has an
ample of knowledge regarding the medical markets of China. Further, he has conducted quality control
tests and he has reviewed all the relevant documents concisely. All these things will help him to earn
profit in the business. Additionally, the director has knowledge on the financial activities and legal
processes that will help him to profess the business in China successfully.

2.3 Qualifications and education:
In case of every business, the directors and the management bodies should have the knowledge and
experience over the business product. A director of a company should take decisions and implement plans
for the development of the company and therefore, he should have proper quality for running the
business. In this case, it has been observed that the Director of the company has pursued his Masters
Degree on medicine from Sheffield University. Further, he has a previous working experience that could
lead him towards success.
2.4 Training:
According to business management, proper training is important to develop the base of a business.
Training helps to sharpen the business and organisational ability of the person and it helps the director to
take appropriate decision for standardising the company (Alsadi & Al Sabbagh, 2015). From the case
study, it has been observed that the Director of the company has good knowledge on the medical field, as
he has participated in various businesses. Further, he has received certificate from the Google Digital
Garage and he has learnt the primary knowledge to run a business.
Details of future training courses you want to complete:
In the aspect of training courses, I would like to learn about the knowledge about marketing of these products and further on
the way strategies are made in order to suit the products with the needs of modern healthcare practices.
2.5 Hobbies and interests:
This chapter is quite important for assessing the eligibility of a person to run a business. Apart from the

educational qualification, other soft skills are important and they will help the person to take important
decisions and chalk out plans. The director has an interest to analyse the markets of various countries and
assess their operational activities to know about the strategies of the companies. The communication skill
of the director is much good and it will help him to make prospects for the company.
2.7 Additional information:
After completion of the learning outcomes, I would to like to forward my resume to the higher authority
of the company in order to get the scope of getting selected in the company.

Section three
Products and services
3.1 What are you going to sell?
In this company, the director wants to supply certain medical products and equipments and creative
business plans have been implemented to this effect. Further, proper services will be provided to various
companies that will create trust for the company.
3.2 Describe the basic product/service you are going to sell:
Various armamentariums have been produced by the company with an intention to grab the market
position in China and creative plans are chalk out to monitor the medical treatment with zero side effects.
Various equipments are there in the medical field and it has been observed that the present company has
chosen to sell products like Syringes, needle free vaccination, vein scanner, medical consumables,
disposable gloves, hand hygiene, face masks, surgical drapes, surgical suture, mobile aiding services and
protective clothing. From these, it can be stated that much observation has been made by the director and
the management bodies of the company and they have decided to sell those products after conducting
market analysis in the medical field. Further, certain creative products have also been launched. Products
like disposable gloves and needle free vaccination will help the company to establish trust in the medical
market for the company.

3.3 Describe the different types of product/service you are going to be selling:
Syringes are helpful to collect blood samples, vaccination and inject saline. Further, needle free
vaccination will help the patient to survive different diseases without any pain of injection. Scanning the
body with an intention to understand the bone density and other internal problems is an important practice
in the medical field. The present company has also thought to produce vein scanner and other medical
consumables. Gloves are a mandatory thing in the medical field and the company has decided to produce
disposable medical gloves to stay away from any side effects and germ. A good quality of hand hygiene
has been produced by the company and there is much opportunity that these products will bring success
for the company. Apart from these, various surgical drapes and suture are an important source of medical
science and the company has taken serious steps in this case. Innovative ideas of the company have been
reflected in the case of starting mobile aiding service.
3.4 If you are not going to sell all your products/services at the start of your business, explain why not and
when you will start selling them:
From the above points, it has been clarified that the company has decided to produce a number of medical
equipments and decided to supply them to various stores. However, certain medical equipments have not
been enlisted in the company’s profile. Products like Cannula, Endoscope, Sterilizers, Otoscopes and so
on. The main reason behind this is in China, the annual selling rate in the medical field has been grown
and huge competitive environment has been observed here. Therefore, a complete analysis is important in
this field and profitable and common products are required to be manufactured. All these have led the
company to produce the above mentioned equipments with an intention to earn profits.
3.5 Additional information:

The products will be sold based on the requirements of the healthcare sectors and therefore, those
products which are of lesser demand will not be sold so as to decrease the business cost.

Section four
The market
4.1 Are your customers:
From the above points, it has been clarified that the company has decided to produce a number of medical
equipments and decided to supply them to various stores. However, certain medical equipments have not
been enlisted in the company’s profile. Products like Cannula, Endoscope, Sterilizers, Otoscopes and so
on. The main reason behind this is in China, the annual selling rate in the medical field has been grown
and huge competitive environment has been observed here. Therefore, a complete analysis is important in
this field and profitable and common products are required to be manufactured. All these have led the
company to produce the above mentioned equipments with an intention to earn profits.
4.2 Describe your typical customer:
For the proper development of the business, it is important to know about the partner and a demography
regarding the typical customers is required thereby (Wirtz et al., 2016). This process helps to know the
customers and the future profitability of the business can be assessed thoroughly. According to this
demographic, level of the target customers are required to be understood first. Further, a brief detail is
required regarding the clients. The ability and level of the clients will help the company to increase the
productivity and to certain extent, typical customer helps to conduct proper survey on the customers.
4.3 Where are your customers based?