Comprehensive Business Plan: ATS Non-Emergency Medical Transport

This report details a business plan for ATS, a company aiming to expand into non-emergency medical transport services. The plan includes an executive summary, owner background, product and service descriptions, market analysis, marketing strategies, competitor analysis, operational logistics, costing and pricing, financial forecasts, and a backup plan. ATS plans to offer a range of services, including planned outpatient appointments, patient admissions and discharges, bariatric ambulance services, and advanced life support (ALS). The report emphasizes the importance of high-quality services, customer satisfaction, and achieving financial goals, including maximizing sales and profit margins. The plan also highlights the company's focus on providing safe, effective, and efficient patient transportation within the UK market, targeting an aging population and emphasizing the use of advanced technology and experienced staff.

Business Plan

TABLE OF CONTENTS
SECTION 1: EXECUTIVE SUMMARY .................................................................................4
SECTION 2: OWNER’S BACKGROUND .............................................................................4
2.1 Rationale behind running own business ..........................................................................4
2.2 Work experience .............................................................................................................4
2.3 Education and qualification..............................................................................................4
2.4 Training............................................................................................................................4
2.5 Future training courses ....................................................................................................5
SECTION 3: PRODUCTS AND SERVICES...........................................................................5
SECTION 4: THE MARKET ..................................................................................................6
SECTION 5: MARKETING STRATEGY ...............................................................................7
Marketing mix ......................................................................................................................7
Segmentation, targeting and positioning ...............................................................................9
SECTION 6: MARKET RESEARCH ......................................................................................9
SECTION 7: COMPETITOR’S ANALYSIS ........................................................................10
SECTION 8: OPERATIONS AND LOGISTICS ..................................................................11
Legal aspects associated with the business .........................................................................11

Skills and accountabilities of staff .......................................................................................11
SECTION 9: COSTING AND PRICING STRATEGY .........................................................12
SECTION 10: FINANCIAL FORECASTS ............................................................................12
Use of Start-up loan in the achievement of business objectives..........................................12
SECTION 11: BACK UP PLAN ............................................................................................12

SECTION 1: EXECUTIVE SUMMARY
Business is operated for providing better and quality services to the society so that they may be imparted with better life. It is required
that organisation must give services and products in a manner which will be helpful for entire society and that too at affordable prices. This is a
basic concern for firm so as to impart services at desired prices as preferred by customers. It is essentially needed that firm must provide services
at least possible costs by which they may be given with effective items and attain good market share. In relation to this, ATS organisation which
will be transforming its business idea into non-emergency medical services is required to perform well and attain good customer's base by which
it may effectively accomplish desired goals and profits in effectual way. For this, business plan is devised in the report which will be beneficial
for the firm in order to achieve stated objectives in timely manner and started earning profits in first month of operations. It is essentially
required to earn desired income to effectively stay and survive in non-emergency ambulances services and garner larger customers in the future
course of action. This is possible only when dedicated work environment is followed. Thereby, employees are key resources of organisation and
thus, they will initiate firm determination in discharging services quite effectually which will help firm to reach its targets with much comfort.
The business aims to provide top quality services by which it may serve society. Furthermore, it aims to provide services to patients so
that it will maximise sales up to a high extent and further, net profit margin will be enhanced in the future course of action. It means that new
business would be able to impart services in field of non-emergency services. Moreover, fast and effective services will be provided in order to
make customers' loyal towards it. The patients would be provided with services and they can book ambulance by logging in official website with
their credentials. This will help service takers to book ambulance when they go for check-ups to the hospital. Moreover, it would provide with
services so that more of the customers may be attracted in the best possible manner. Hence, it will be fruitful for new division of business as it is
expert in providing in transportation facilities and by starting new division, good amount of profits could be garnered in effective manner.
Furthermore, it would provide better services to patients and as such, it would achieve stated objectives in realistic way. The sales could also be
maximised by making contacts with various hospitals in the locality so that whenever, patients come for availing services in hospital, they may

be referred to ATS and thus, customer base may be enlarged in a better manner. Hence, business will be able to attain desired goals and
maximum profits.
SECTION 2: OWNER’S BACKGROUND
2.1 Rationale behind running own business
ATS is known for integrate logistics and operation management. This business unit has developed its effectual image in the mind of
customers by providing them with timely and high quality services. Approaches which are undertaken by ATS for leadership, management, co-
operation and co-ordination recognized as high prominent. All such skills or traits are vital for the success of any business unit. Hence, such
skills will help business entity in managing new venture of non-emergency medical transportation facility. The organisation will be able to
provide better and enhanced services to patients so that they may be treated quite effectually. Furthermore, reason behind running business is to
impart necessary services to patients in order to make them medically fit (Schaper and et.al., 2014).
2.2 Work experience
Currently, owner of ATS is managing 100 operations with more than 1200 employees and 11000 vehicles. This aspect shows that
business entity has knowledge and experience pertaining to the management of transportation facility. Hence, such knowledge in this field will
assist in managing ambulance or medical transport facility more effectually. The operations of the business are quite good and it shows that
company has good work experience in transportation field and as such, it will be able to earn revenue in the best possible manner.
2.3 Education and qualification
The organisation is required to be recruit employees having skills and abilities to perform tasks in the best possible manner. Furthermore,
it education and qualification is important to analyse as non-emergency medical transportation business requires quick and efficient employees
so that they may carry out tasks in effectual way. It is required that qualification should be basic so that better services may be provided to

patients. Furthermore, patients may be handled effectively and main role of driver is to make ensure that patients are reach safely to the
destinations. In relation to this, driver should be punctual enough so that he may drop passengers within stipulated time in the best possible
manner. Nurses are required to provide healthcare services to patients, effectively prevent them illness so that patients may be treated with much
ease. Nurses should also possess basic knowledge and qualification and most importantly they are required to be punctual in order to provide
healthcare services to patients in effective manner (Blank, 2013).
2.4 Training
For offering medical transport facility or ambulance services business entity requires some specific knowledge. Moreover, special care
and knowledge is required for dealing with employees, patients and their family members. Hence, training pertaining to patient transportation
had joined for developing skills regarding governance, leadership, direction and quality management. Further, training in relation to medical
transport facility had attended for getting knowledge about facility, equipment, vehicle and staff management. Such kind of patient
transportation programs has developed my ability to manage operations in this field. On the basis of training session, being a business entity, I
would become able to develop competent plan for delivering non-emergency medical transportation facilities to the patients.
2.5 Future training courses
I have no specific and deep knowledge regarding the operations as well as activities of non-emergency medical services. For getting
success in the new venture trainings sessions had been attended (Ward, 2016). However, still I also need to develop my own knowledge
regarding the medication aspect requires by non-emergency patients. For this purpose, I will co-ordinate with the leading care unit and thereby
gets knowledge regarding medication and other services. Along with this, for enhancing my knowledge I will also do internet surfing or
research. This in turn makes significant addition in my knowledge regarding non-emergency medical transport services.

2.6 Hobbies and Interests
I have hobbies and interests in providing healthcare services and this is the main reason for which business will be started so that patients
may be treated in effective manner. Elderly patients will be offered with wheelchairs and lifts. Furthermore, I have interest in providing services
at affordable costs so that patients may be benefited quite effectually. I have keen interest in imparting quality services to them and as such,
making them medically fit at the earliest. I will provide better facilities and amenities to the old age patients so as to make them fit.
2.7 Additional information
The organisation is a recognized leader in the field of supply chain management. It has provided various diversified background of
services and employees are hard-working in giving quality services. ATS will be able to enlarge its services in the new business expansion of
providing non-emergency medical transportation facility to people so that company can earn profits in effective manner. Furthermore, it is
required that fast and effective services to be provided patients so that business may be able to enhance satisfaction level in the best possible way
(Davis,, DeLong, Goebel, Horn and Roland, 2018).
SECTION 3: PRODUCTS AND SERVICES
Mission: The mission of Aim Transport Solution is to provide patients with safe and effective healthcare services. ‘
Business Objectives
Short term
 To develop awareness among the customers regarding offering.
 To provide customers with high quality services which evolve satisfaction among them.

Medium term (next 1 – 2 years):
 To maximize sales by 20% by fulfilling the needs and expectations of the customers.
 To exert control on cost and maximize profit margin by 15%.
Long term (3 years and beyond):
 To develop leading position in UK market under the category of non-emergency medical service provider.
ATS is well known brand which provides customers with the transportation solutions. This business unit focuses on meeting
transportation challenges with service and flexibility. With the help of advanced technology and experience of many years ATS aid in the
efficacy improvement regarding transportation services or activities. Now, considering the ageing population resides in UK, ATS plans to
introduce non-emergency medical transport facility. Specifically, ATS is a service based organization which will provide ambulance facility to
the patients. On the basis of customers or patient’s requirement pick and drop facility will be offered. Along with this, all the equipments such as
machine, wheelchairs etc will be used for providing patients with quality services. Hence, through such venture non-emergency medical
transport facility will be offered by ATS to the patients and health care units (Weinstein and et.al., 2014).
The non-emergency transport services are designed by ATS for the patients who do not require an urgent or immediate response. In other
words, focus of ATS is on offering services to the individuals which may not be of specialist nature. Hence, services which will be offered by
ATS in the context of non-emergency aspects are enumerated below:
 Planned outpatient appointments: ATS will offer services pick and drop services to the patients who have planned appointments. Thus,
ATS will pick to the concerned patient from their place of residence as well as drop to hospital and thereafter home.

 Patient admission and discharge from hospital: Business entity will provide patient with ambulance services who need to admit in the
hospital in accordance with the planned schedule. Along with this, at the time of discharge from hospital patients also require ambulance
services. Hence, ambulance services will be offered to the patients at the time of admission into and discharge from hospital.
 In addition to this, there will be bariatric ambulances services to patients. It will be equipped with better facilities such as comfortable,
safe and well-equipped transportation to such patients. The paramedic will assess patients and on the other hand, members in the team
will set up ambulance in effective manner for safely transferring patients. Hence, safety and dignity of patients will be taken with utmost
care (Brinckmann and Kim, 2015).
 ALS (Advanced Life Support) is another advanced services that will be provided to the patients. It is a certified paramedic and as such,
includes monitoring signs, drug therapy, monitoring cardiac, oxygen etc. Hence, firm will be able to provide ALS services to patients and
as such, they can be medically fit.
 Wheelchairs transportation facilities will also be given to them. It is essentially required for the medical services providing to elder and
mainly old age people. This is evident from the fact that number of senior citizens are increasing day by day and is required that assisted
transportation should be provided to them. This is the safest mode and reliable for patients to go for check ups, appointments and therapy
to doctors. Experienced staff will be hired in order to provide enhanced services. Special fleet vehicles will be imparted such as
wheelchair's vans helmeted with hydraulic lifts which will be easier to accommodate such wheelchairs in the best possible manner ( De
Oliveira, Shayani and De Oliveira, 2013).
 Medical services will be provided in order to provide services in case of special events. These may include charity event, or trust event
where there might be need arise for patients and as such, they will be provided to service takers. The coverage will be stand out to the
several locations. It will give certified services in order to timely drop patients to hospital so that proper medication can be given in
stipulated time frame.

 Critical Care Transportation services is another service that is required to be provided to service takers. It is a situation when in
accordance to the patients' situation, they are needed to be shifted to one facility to another. The CCT services will be enabled and
business entity would be able to impart such facility to patients in the best possible manner. The IABP (Intra Aortic Balloon Pump) with
teams of transports, ventilator dependent patients' will be provided in order to maximise their care level and also those patients which are
triple drips. These are known as CCT services.
 The facility of protocol will be provided such as when information is received from the calling person. Such protocol will identify care
programs required for authorisation purpose and as such, patients would drive safely to hospitals in effective manner. This will enable
business entity to provide cost effective services to patients by following up protocols. Furthermore, resources would be utilised up to a
high extent and less transportation cost will be attained which will be beneficial for the patients (Haag, 2013).
 Long term facilities is required to be provided to the patients so that entity new venture non-emergency services can be equally
successful and good quantum of profits might be attained with much ease. This would help company to have immense income on one
hand and greater customer’s satisfaction on the other. Hence, by providing CCT, ALS and related well-equipped services, firm will be
successful in its business start-up and desired income will be generated quite effectually.
SECTION 4: THE MARKET
Patient’s or individuals who have to visit medical or health care unit for periodical check-up need services pertaining to medical transport
facility. Further, at the time of emergency individuals and people specific care needs also need the facility of medical transportation. In addition
to this, health care units also require services which ATS is planning to offer or introduce (Bryman and Bell, 2015). Moreover, some of the care
institutions do not have their own facility. Besides this, sometimes leading heath care units such as NHS also have to approach outsiders for

medical transport facility. Referring, overall aspects it can be depicted that ATS will offer services to the individuals, health care units and
families.
The facilities will be offered in the market in effective manner. In order to enhance, overall satisfaction of the service takers, it is required
to conduct market research. By conducting this, firm would have clarity whether customer’s will be attracted to the business services or not. This
will provide constructive view of people and as such, firm can initiate business services with much ease. On the other hand, firm will be able to
have complete knowledge of the market and hence, preferential services can be provided in the best possible manner. Without conducting market
research, needs and demands of potential customer’s cannot be ascertained which may lead to failure of the entity. Hence, it is required to carry
out market research (Brown and Birks, 2015).
Typical customers are those which will be attracted to get services from the firm and in result, desired profits will be attained by the firm
leading to successful business operations. Basically, customer’s of old age who wants to regular or periodical check ups or to consult with
doctors by taking appointments from them will be attracted so that they may be safely reach to hospital for availing services with much ease.
These customers will be attracted and better services will be provided to them. The services are required to be enhanced in a better way.
Furthermore, it would be beneficial for the company to attract customers in effective manner and old age people will be imparted with CCT,
ALS and bariatric services and as such, profits will be attained with much ease.
On the other hand, sometimes leading healthcare institutions such as NHS also look for the medical transportation facility for their
patients so that they may be able to give them dropping and picking facilities from home to hospital (Bruwer and et.al, 2014). Firm will also seek
such customers so that they may be lured to avail services quite effectually. Thus, services will be provided to them and satisfaction level will be
enhanced in a better way. It is required that market should be well-known so which will eventually help company to gain profits in effective
manner. The competitors' charges are required to be go through so that no more prices should be charged else customers will be driven by them.

Furthermore, marketing information will be given to people to effectively communicate them that business will be operated soon.
For better marketing, company will be able to provide services with discounts. Moreover, social media strategy would also be maintain by ATS
including blogs which should be relevant to trends prevailing in the industry and related helpful tips to attain appreciation from people up to a
large extent. The posts can be made in social media in order to seek for services by patients. Furthermore, certain care homes, hospitals and
related firms can be encouraged to form partnership or contact with them which will help ATS to attain desired goals in quick time frame.
Hence, marketing will be fruitful for company to achieve goals in effective manner.
It is an important element in company so that target market can be attained in a better way. Furthermore, when target market is
achieved, services can be effectively sold to people. This helps to have proper marketing mix as targeted customers will be provided with various
services at discounts and that too in accordance to their need. Hence, it will be able to garner more consumers and adequate profits would be
accomplished by the company in effective manner. Moreover, preferences and needs of consumers would take as priority and ATS will provide
better services to all of its patients. It will lead to enhancement in profits quite effectually. Old age people and other citizens would be targeted
by company to achieve profits (Harcourt, McDonald, Cartlidge-Gann and Burke, 2018).
SECTION 5: MARKETING STRATEGY
Marketing mix
Product: ATS will provide patients with exclusive, safe and quality non-emergency ambulance services. Hence, pick and drop facility or service
will be provided by ATS to the patients who have planned appointments with doctor and health care unit. The products and services are to be
made available to customer’s in that way by which maximum promotion can be done and profits can be attained with much ease. The services
will be imparted to them in relation to the ambulances so that non-emergency services could be provided to them. On the other hand, quality
services would be provided to customer’s and that too in quick manner and then customers will become loyal to the company. This will be