MediCare: Australian Healthcare Business Idea Generation Report

This report details the business idea of MediCare, an online platform designed to connect Australians with doctors, hospitals, and medical services. It addresses the market problem of accessing suitable healthcare providers and proposes a business model canvas outlining key partners, activities, resources, value propositions, customer relationships, segments, channels, cost structures, and revenue streams. The report discusses the interrelationships among these components, critical success factors, potential risks, and the overall feasibility of the idea. MediCare aims to provide customer benefits such as easy access to medical services, doctor appointments, and patient reviews, ultimately improving healthcare access and patient experience. The analysis concludes that MediCare has strong potential to positively impact the lives of Australians by streamlining healthcare access.

Running head: BUSINESS IDEA GENERATION
Business Idea Generation
Name of the Student:
Name of the University:
Author note:

1BUSINESS IDEA GENERATION
Table of Contents
1. Introduction............................................................................................................................2
2. Discussion..............................................................................................................................2
2.1. Explanation of the market problem that needs solving and the reason why innovation
is required...............................................................................................................................2
2.2. Customer benefits to be generated by the idea................................................................3
2.3. Proposed business model................................................................................................3
2.4. Key interrelationships in the BM that would support the success of the idea................4
2.5. Critical success factors to be managed............................................................................5
2.6. Critical risks and assumptions.........................................................................................6
2.7. Feasibility of the idea......................................................................................................6
3. Conclusion..............................................................................................................................7
References:.................................................................................................................................8
Appendix:.................................................................................................................................10

2BUSINESS IDEA GENERATION
1. Introduction
Generating idea refers to the process of creation, development and communication of
the abstract, visual and concrete ideas. According to Abou Eddahab et al. (2015), it is the
front end part of the idea management funnel and it focuses on the coming up with some
possible solution or actual opportunities. This paper shall elaborate on presenting developing
a new business idea along with some extensive research and observational insights. It shall
present a detailed business model (BM) canvas, discussion of the interrelationships among
the BM components that are essential to success along with critical risks and assumptions,
and overall feasibility. The chosen business idea for this purpose is that of “MediCare”,
where one can explore and book thousands of hospitals and medical services within Australia
online.
2. Discussion
2.1. Explanation of the market problem that needs solving and the reason why
innovation is required
Today, with the increase of science and technology, people are more used to surf
internet before visiting any new place, or having a dish or buying anything from the market
(Makri et al., 2014). They look towards positive and negative customer reviews and
comments on the particular product in which they are interested to buy. Even, in case of
shopping sites, majority of the customers tend to filter the products as per average customer
reviews (Najmi et al., 2015). Hence, the opinion of the others play a significant role in
customer decision making process. However, in case of getting an access to the best hospitals
and other medical services, there is no way to filter anything. According to You, Fowler and
Heyland (2014), there are many patients and their family who are not well aware of the
suitable doctors, hospitals and medical centres for their health issues. They tend to ask their

3BUSINESS IDEA GENERATION
peers, who themselves might not be having that much of knowledge about the best suitable
doctor for the very disease. This is why, many of the patients finally treat themselves on the
basis of the local and weak opinions. Hence, the main issue that is faced by the contemporary
patients and individuals are in terms of gaining access to the best doctors and hospitals for
their disease.
2.2. Customer benefits to be generated by the idea
Through MediCare, people can assess a wide range of doctors, hospitals and medical
services and centres all around Australia. They can even filter their search as per their
diseases and health related problems. With the same, the reviews and feedbacks of former
patients shall also be present under each segments so that people can get a clear and fair
details of the doctors they are reach to for their health related issues. With the same, people
can even make doctor appointments through the site as per their convenience and doctor’s
availability. Furthermore, right from doctor’s fees to appointing nurse, everything can be
easily accessed by the people over this website. Hence, the needs of the Australian
community would be fulfilled in effective manner with the help of this website “MediCare”.
2.3. Proposed business model
Key Partners
 Resourceful
team.
 Suppliers of
technology
 Medical
Services
 Website
developers
Key Activities
 Promotional
events.
Value
Proposition
 Providing
customer
contentment
(Kenyon &
Sen, 2015).
 Improving
Customer
Relationships
 Internet based
communication.
 Improvement in
the speed and
connection with
the patients.
Customer
Segments
 The
individuals
who are too
late to know
about the
best doctors
Key Resources
 Developing
Channels
 Existence on the
websites

4BUSINESS IDEA GENERATION
simple process
to ensure that
everyone is
able to access
the facility.
 Accessibility
of
technologies.
the lives of
Australian
community
 Easy access
to all types
of medical
services.
 Print
Advertisements.
in the town
for a
particular
disease.
 The young
people who
want to
manage
their health
and daily
lives.
Cost Structure
 Promotional events
 Increase of products and services
awareness
Revenue Streams
 Sales of the services.
 Forming strong partnership.
Table 1: Business Model Canvas for the proposed business idea
2.4. Key interrelationships in the BM that would support the success of the idea

5BUSINESS IDEA GENERATION
It is to note that the nine building blocks of business model canvas (key partners, key
activities, value propositions, customer relationships, customer segments, key resources,
channels, cost structure and revenue streams) are inter connected with one another as per the
impact that they would have on the idea itself (Fritscher & Pugneur, 2014). The partners of
the business would play a key role in the growth and development of proper revenue levels.
The website developers are the important element of the entire business idea as it is due to
their effective management and development of the website that is directly related to the
gained success of the business. Furthermore, the channels through which the business shall be
promoted have a significant impact on the different ways in which the services like suitable
hospital’s information, doctor’s information, appointing nurse shall reach the Australian
customers (Palinkas et al., 2015). It is also to mention that the revenue streams of the new
business would mainly be influenced by the total number services used by the customers.
Fulfilment of the needs of the local Australian community would be considered as an
important aspect that would be based on further development and improvement of sales of the
products and services.
2.5. Critical success factors to be managed
The main factor of success of “MediCare” is the facility and the accessibility that it
would be providing to the community for the betterment of their health, indirectly their lives.
Customers can even filter their search as per their diseases and health related problems. Also,
transparency shall be maintained as the reviews and feedbacks of former patients shall also be
present under each segments so that people can get a clear and fair details of the doctors they
are reach to for their health related issues. People can even make doctor appointments
through the site as per their convenience and doctor’s availability. Furthermore, right from
doctor’s fees to appointing nurse, everything can be easily accessed by the people over this
website. Hence, the needs of the Australian community would be fulfilled in effective manner

6BUSINESS IDEA GENERATION
with the help of this website “MediCare”. The various promotional activities could also
increase the customer awareness about the website and its services and the way it could
benefit their lives.
2.6. Critical risks and assumptions
The main risk that could be faced in this process of development of website and
further is related to the high level of investment that would be made for promoting and
developing everything. It is a known fact that activities of promotion require significant level
of financing (Amanullah et al., 2015). Although, the services is for the betterment of the
Australian community, in terms of improving their daily lives by keeping them healthy and
ensuring that they are treated right in right time, the main risk associated with it is that, not
everyone would trust the website right since the beginning. Hence, the business could move
on a loss for few months in the beginning.
2.7. Feasibility of the idea
The idea related to using “MediCare” website for accessing proper hospitals, taking
doctor’s appointment and appointing nurses whenever required is considered as feasible for
both the business as well as its future operations. Its feasibility could be analysed using
proper analysis of the human and the financial resources which would be used by the new
business. It is to mention that the human resources of the firm would have a great impact on
the different ways by which different activities are performed within the new business. Proper
development of the human resources would be able to play a significant role in the process of
effective implementation of the various different activities as well as the parts of business
ideas as well (Fernandez & Rainey, 2017). On the other hand, as per Klettner, Clarke and
Boersma (2014), the financial resources of the company are considered as the most important
aspect that would be helpful in the proper implementation and development of the business

7BUSINESS IDEA GENERATION
idea. The idea could be developed with the support which would provide investments that are
made as a significant process of business. Both the financial and the human resources would
play a significant role in the ways by which the business is able to maintaining its future
operations. MediCare would be successful in influencing the daily lives of the patients all
around Australia in effective manner.
3. Conclusion
Hence, from the above analysis it is to conclude that the new business idea would be
successfully making the lives of the Australian community better and would develop their
health in significant ways. The new business model for this business would also help in
supporting the development and the proper implementation of idea. The business shall
effectively help in improving the lives of Australian community by means of making doctor
appointments through the site as per their convenience and doctor’s availability. Furthermore,
right from doctor’s fees to appointing nurse, everything can be easily accessed by the people
over this website. Hence, the needs of the Australian community would be fulfilled in
effective manner with the help of this website “MediCare”.

8BUSINESS IDEA GENERATION
References:
Abou Eddahab, F. Z., Prudhomme, G., Masclet, C., Lund, K., & Boujut, J. F. (2015).
ARGUMENTATION ANALYSIS IN AN UPSTREAM PHASE OF AN
INNOVATION PROJECT. In DS 80-3 Proceedings of the 20th International
Conference on Engineering Design (ICED 15) Vol 3: Organisation and Management,
Milan, Italy, 27-30.07. 15 (pp. 407-416).
Amanullah, A., Azhana, A. N., Ab Aziz, N. F., Hadi, A., Hanis, N., & Ibrahim, J. (2015).
Comparison of Business Model Canvas (BMC) among the three consulting
companies. International Journal of Computer Science and Information Technology
Research, 3(2), 462-471.
Fernandez, S., & Rainey, H. G. (2017). Managing successful organizational change in the
public sector. In Debating Public Administration (pp. 7-26). Routledge.
Fritscher, B., & Pigneur, Y. (2014, July). Visualizing business model evolution with the
business model canvas: Concept and tool. In 2014 IEEE 16th Conference on Business
Informatics (Vol. 1, pp. 151-158). IEEE.
Kenyon, G. N., & Sen, K. C. (2015). The Value Proposition. In The Perception of
Quality (pp. 13-28). Springer, London.
Makri, S., Blandford, A., Woods, M., Sharples, S., & Maxwell, D. (2014). “Making my own
luck”: Serendipity strategies and how to support them in digital information
environments. Journal of the Association for Information Science and
Technology, 65(11), 2179-2194.

9BUSINESS IDEA GENERATION
Najmi, E., Hashmi, K., Malik, Z., Rezgui, A., & Khan, H. U. (2015). CAPRA: a
comprehensive approach to product ranking using customer
reviews. Computing, 97(8), 843-867.
Palinkas, L. A., Horwitz, S. M., Green, C. A., Wisdom, J. P., Duan, N., & Hoagwood, K.
(2015). Purposeful sampling for qualitative data collection and analysis in mixed
method implementation research. Administration and policy in mental health and
mental health services research, 42(5), 533-544.
You, J. J., Fowler, R. A., & Heyland, D. K. (2014). Just ask: discussing goals of care with
patients in hospital with serious illness. CMAJ, 186(6), 425-432.
Klettner, A., Clarke, T., & Boersma, M. (2014). The governance of corporate sustainability:
Empirical insights into the development, leadership and implementation of
responsible business strategy. Journal of Business Ethics, 122(1), 145-165.

10BUSINESS IDEA GENERATION
Appendix:
Key Partners
 Resourceful
team.
 Suppliers of
technology
 Medical
Services
 Website
developers
Key Activities
 Promotional
events.
Value
Proposition
 Providing
customer
contentment
(Kenyon &
Sen, 2015).
 Improving
the lives of
Australian
community
 Easy access
to all types
of medical
services.
Customer
Relationships
 Internet based
communication.
 Improvement in
the speed and
connection with
the patients.
Customer
Segments
 The
individuals
who are too
late to know
about the
best doctors
in the town
for a
particular
disease.
 The young
people who
want to
manage
their health
and daily
lives.
Key Resources
 Developing
simple process
to ensure that
everyone is
able to access
the facility.
 Accessibility
of
technologies.
Channels
 Existence on the
websites
 Print
Advertisements.

11BUSINESS IDEA GENERATION
Cost Structure
 Promotional events
 Increase of products and services
awareness
Revenue Streams
 Sales of the services.
 Forming strong partnership.