Medicstop: Comprehensive Business Plan Report for New Venture

This report presents a comprehensive business plan for Medicstop, an online medical service venture. It begins with an executive summary, outlining the key aspects of the business. The report details strategies for the adoption and diffusion of the new service, focusing on operational plans, supplier information, customer service delivery, payment methods, and revenue generation. The marketing plan is discussed using the 5Ps framework (Product, Place, Price, Promotion, People). The report also addresses business growth strategies, including market penetration. Furthermore, it covers financial planning, funding requirements, potential barriers, and strategies for long-term success. Finally, the report explores the company's social responsibility and communication plans, including references and an appendix.

Running head: NEW BUSINESS VENTURE
NEW BUSINESS VENTURE
Name of the Student
Name of the University
Author Note

1NEW BUSINESS VENTURE
Executive Summary
The Medicstop as a business aims to see to it that it will be able to attract the target audience and
will be able to carry out its overall operations smoothly. Hence, this part of the business plans
aims to ensure that, it will be able to assist the target audience by carrying out its operations in a
successful manner. Hence, the first section of the plan has laid down the Operations Plan of the
business by providing the Supplier information, the Current service plan of the business, the
Payment method, the revenue generation procedure and the manner in which the firm will be
able to maintain and uplift its operations successfully. This is followed by the discussion of the
marketing plan of the Medicstop. The plan has laid down the 5Ps of marketing which cover
aspects like the Product, Place, Price, Promotion and the People aspect. The firm aims to offer
valued offerings to the different customers with the help of which it would be able to build the
brand image of the organization. The financial planning and funding opportunities of the firm
have been presented including the potential barriers and the strategies which can be adopted by
the organization to ensure success in the long run. The last section of the report tends to cover
the Social responsibility and communication plan of the organization through which it will be
able to engage in success.

2NEW BUSINESS VENTURE
Table of Contents
Strategies for adoption and Diffusion of new service.....................................................................3
5 Ps of Marketing.............................................................................................................................4
Business Growth Strategies.............................................................................................................7
Financial Planning...........................................................................................................................8
Social responsibility and communication......................................................................................17
References......................................................................................................................................20
Appendix........................................................................................................................................22

3NEW BUSINESS VENTURE
Strategies for adoption and Diffusion of new service
Operations Plan
In order to carry out any business successfully, it becomes crucial for the organization to
ensure that it is successfully able to come up with a business idea which will enable the different
consumers to cater to the service which has been provided by the organization and additionally
allow them to undertake a successful completion of the different operations as well (Heizer,
Render and Munson 2017). Hence, it is important that the customer service delivery is well
identified in order to ensure that the organization is successfully able to come up with new
strategies
Supplier information
The different suppliers from whom Medicstop will be sourcing its different products and
services can be identified as follows:
 ABC Medicines
 XYZ Services
These two suppliers can be understood to be the primary suppliers of Medicstop who will
not only help the firm in stocking the right kind of services but will also assist them in seeing to
it that they do not run out of stock at any point of the business operations. Additionally, the
second supplier will ensure that all the manpower required by the firm is provided to them at the
right time and with the help of this initiative, the different suppliers will assist the firm in
carrying out its daily operations (McCready and Molls 2018).
Customer service plan
The customer service plan of the organization can be understood to be as follows:
 Any customer who wants to avail the different services of the organization will be
required to log in into the website.
 After they log into their application, they will be required to enter their information
which shall be kept private.

4NEW BUSINESS VENTURE
 Additionally, they would be required to provide the website with their overall private
information with sufficient proofs and doctor prescriptions (McWilliams 2015).
 Moreover, they will also be required to upload a list of medicines they undertake.
 After this step, they can avail the service of the medical experts who will assist them with
their queries and in case of any other issues.
Payment method
The payment method which will be accepted by the firm will be online payment method.
In this case, after the chat session is over, the patient will be required to pay a nominal charge.
There are other monthly plans which are also available and can be made use of by the firm which
will then assist it in ensuring that all the customer needs are being met with adequately and with
relation to this, the different customers are being successfully able to fulfill their overall needs
and the firm is being able to earn its revenue (Karadag 2015).
Revenue generation
The different revenue generation facilities which are available for the customers can be
stated to be as follows:
 The fees which will be made to the firm for the different medical advices will be the
biggest source of revenue for the organization.
 Secondly, another source of revenue for the firm would be the advertisements which it
can undertake from the different advertisers. This would help the firm in increasing the
revenue opportunities.
5 Ps of Marketing
In order to make the business successful in the long run, it becomes essentially crucial for
the organization to ensure that it is successfully able to undertake a business plan which would
thereby attract the audience (O’Donnell and Dahl-Popolizio 2018). The marketing has a
crucial role to play in the business and therefore, the organization would be required to come up
with a comprehensive marketing plan which would help it to make the services of the business

5NEW BUSINESS VENTURE
more popular in nature and would assist it in reaching out to the different customers as present.
Hence, the marketing mix of the business has been given as follows:
Product
Offering the right kinds of products to the right customers is very important and
therefore, with reference to this, it is integral to understand that for any new venture, it is
important to come up with products which meet the values of the different customers and also
meet with the overall expectations of the target market (Baker 2016). With respect to this, it is
necessary to ensure that, the products which the Medicstop is offering to the different customers
is assisting the firm to deal with the needs of the organization and essentially is also able to
provide utmost convenience to them. Hence, the Medicstop will not only offer the different
customers with a medical expertise by chatting with the customers but would also like to fulfill
their overall orders of the different customers which they need in terms of supplying medicines
to them. In addition to this, the firm will also be providing them with services like blood
collection and other diagnostic tests (Kerin and Hartley 2015).
Price
The price can be essentially described as the amount which is paid in exchange of the
value which is received. It is important that the price which is received is competitive and must
lead to the profit of the different customers. Additionally, it also needs to vary within the
promotional aspects. The price is a tough aspect in the healthcare industry and the price is
usually paid by their insurance (Kotler et al. 2015). Hence, in regard to this, The Medicstop will
be essentially following the value based pricing strategy. By making use of this strategy, the
Medicstop will be able to see to it that it will be able to make the right kind of offering to the
different customers and additionally, it will also be able to see to it that, the customers are
attracted to the different products being offered.
Promotion
The communication with the target audience can be considered to be essential. Therefore,
in regard to this, the promotion as an activity has a greater role to play in ensuring that the
different customers will be easily contacted. Hence, there exist various forms of communication

6NEW BUSINESS VENTURE
which can be essentially followed by the organization in order to ensure that, it is being able to
help the firm in inspiring action (Liang and Renneboog 2017). Hence, various offers like
discounts, buy one get one free and free chat time can be the kind of offerings which will be
essentially interesting to the different customers and will attract them to the firm and its
offerings. Additionally promotional aspects like free doctor advice and other activities may also
attract the different customers and induce them to take the offers of the organization.
It is for this reason that the Medicstop will essentially make use of the personal
interaction and mass interaction means like inspiring referrals, advertising, public relations and
publicity in order to see to it that, the different customers are able to understand the unique
offerings of the organization (Lovelock and Patterson 2015). The social media marketing as an
offering has become very popular and hence, the Medicstop can undertake various steps and
procedures to see to it that they are being able to communicate with the different members of the
target audience.
Place
The place can be defined as the location of presenting the products or the services to the
various customers who in the case can be the patient, the client, the end user in the right place
and at the right time. The place here in case of the Medicstop can be referred to as the facility or
the office. The website can also be referred to as the place of service here. However, it is
important to understand in this case that the place of service is often different than that of the
place of delivery (Mahadevan 2015). Any change in this spectrum can bring about a large change
in the decision to take the survey. In case there exists multiple providers then in such a case, the
place can be referred to as the multiple offices and the market place demographics. As the
physical medical assistance has become too common, the internet medicinal services have
become very popular whereby; the providers are treating the customers online through the
advantages of the video marketing and communication means (Qureshi, Saeed and Wasti
2016).
People
Another key aspect of the marketing can be essentially described as the people. The
people refer to the parties who are involved in the business or the key employees who assist in

7NEW BUSINESS VENTURE
carrying out the operations of the firm. Therefore, in case of the Medicstop, the people who are
involved are mainly the doctors and health practitioners who provide the service to the various
customers online. This means that these individuals actually form the touch point of the business
whereby they are essentially able to communicate with the different parties in the right manner
and are also able to see to it that they are successfully able to reach out to the designated target
audience (Reid and Sanders 2015). These people in the marketing mix of the firm are required to
be trained in a manner such that they are being able to reach out to the different people in the
right manner and that they can easily improve the value of the service which is provided to the
customers.
Business Growth Strategies
When a new business generally begins its operations, it aims to assure that it is
successfully being able to plan a well-defined growth strategy for itself, which will not only
enable the firm to plan for the long run but assure that it is attaining a positive outlook. The
method which the firm generally adopts for its long term growth strategy may thereby depend on
the company or the financial scenario. In the given section, some of the most common growth
strategies, which the firm has targeted for it, can be essentially outlined as follows:
Market Penetration Strategy
The market penetration strategy is a growth strategy whereby the firm generally decides
to market the existing products within the same market which the company is based in. Here the
aim of the firm is to improve upon its market share and to see to it that they are successfully able
to induce a large target market with its valued marketing services and other such offers. The
market share can be essentially described as the percent of unit and the money in monetary terms
which can also be referred to as the sales which an organization tends to incur in when dealing
with the different competitors (Unit 2015).
One of the most common ways which the firm adopts to deal with the target audience can
be mentioned as the lowering prices strategy. In this kind of a strategy, the firm aims to avoid
any kind of differentiation among the products and lower the prices of the goods, so that the
market share increases.

8NEW BUSINESS VENTURE
Market Expansion or Development
Another key strategy, which can be essentially adopted by the Medicstop, can be
described as the market expansion growth strategy. In this kind of a strategy, a firm may
essentially aim to increase the sales of the current offerings in a new market. As the business is
based in Australia, in the long run, the firm may plan to expand its operations to other countries
based in the United Kingdom, New Zealand, China, India and other countries (Deepak and
Jeyakumar 2019). This strategy can be understood to be a widely attractive strategy because it
has the overall capability to attract the target market. Moreover, it is also important for the firm
to use this strategy, as it would help them to ensure higher sales in a particular country due to the
reduced competition. Another reason why the Medicstop might choose to adopt this strategy is
based on the fact that, there is no room for growth within the existing market. Hence, this
strategy might be adopted by Medicstop in the coming 5 years.
Growth through Diversification
The Growth through diversification strategy comprises of the strategy whereby the firm
intends to sell a new product in a new market. This kind of strategy may although turn out to be
very risky in nature. However, it leaves ample scope for the various opportunities which may be
adopted by the firm (Finkler Smith and Calabrese 2018). In regard to this, this strategy may also
be useful for the organization to determine whether they have the capability to get in line with a
new product line or not. Hence, Medicstop can adopt this strategy to see to it that they can offer a
new offering in the new markets (Zietlow et al. 2018).
Financial Planning
The financial aspect forms an essential aspect of the organization and the following
financial planning has been developed by the Medicstop.
a. Funding requirements
The funding requirements of the business can be considered to be as follows:

9NEW BUSINESS VENTURE
Assumptions
1. Year-one revenue expectancy
<Product
1>
<Product
2>
<Product
3>
<Product
4>
Number of units sold annually 1,500 2,000 3,000 3,500
Average sales price per unit $100.00 $75.00 $150.00 $200.00
Annual revenue per product $150,000 $150,000 $450,000 $700,000
Total year 1 revenue $1,450,00
0
2. Year 1 cost of goods sold
<Product
1>
<Product
2>
<Product
3>
<Product
4>
Expected gross margin per product 20.00% 20.00% 30.00% 20.00%
Annual cost of goods sold per product $30,000 $30,000 $135,000 $140,000
Total year 1 cost of goods sold $335,000
3. Annual maintenance, repair, and
overhaul
Factor (%) on capital equipment 15%
4. Number of years for straight-line
depreciation
5
5. Annual tax rate 30%
6. If long-term debt is being used to
finance
operations, enter the total loan
value.
30
7. Account receivable and payable % 20%
Startup Capital
Startup Expenses
Buildings / Real Estate
Purchase $
30,000
Construction 12,

10NEW BUSINESS VENTURE
000
Remodeling 23,
000
Other 12,
000
Total Buildings and R / E $
77,000
Leasehold Improvements
Item 1 $
12,000
Item 2
-
Item 3
-
Item 4
-
Total L / H Improvements $
12,000
Capital Equipment List
Furniture $
50,000
Equipment 23,
000
Fixtures 12,
000
Machinery 12,
000
Other
-
Total Capital Equipment $
97,000
Location and Admin Expenses
Rental $
10,000
Utility Deposits
Legal and Accounting Fees 230,0
00
Prepaid Insurance 1,
200
Pre-opening Salaries 20,
000
Other 1,
200

11NEW BUSINESS VENTURE
Total Location and Admin Expenses $
262,400
Opening Inventory
Category 1 $
12,000
Category 2 12,
000
Category 3 12,
000
Category 4 12,
000
Category 5 12,
000
Total Inventory $
60,000
Advertising and Promotional
Expenses
Advertising $
50,000
Signage 12,
000
Printing 40,
000
Travel & Entertainment 15,
000
Other / Additional categories
Total Adv. and Promo expenses $
117,000
Payroll and payroll taxes
Expense 1 $
12,000
Expense 2 20,
000
Total Payroll and payroll taxes $
32,000
Sources of capital
Sources of Capital
Owners' Investment (name & %

12NEW BUSINESS VENTURE
ownership)
Your name & % ownership $
1,000,00
0
Other Investor
Other Investor
-
Other Investor
-
Total Investment $
1,000,00
0
Bank Loans
Bank 1 $
5,000,00
0
Bank 2
-
Bank 3
-
Bank 4
-
Total Bank Loans $
5,000,00
0
Other Loans
Source 1 $
500,000
Source 2
-
Total Other Loans $
500,000
Breakeven
Fixed
Expenses
Fixed Expenses
Bldgs. / Real
Estate
$
77,000
Leasehold
Improvements 12,000

13NEW BUSINESS VENTURE
Capital
Equipment 97,000
Location / Admin
Expenses 262,400
Opening
Inventory 60,000
Advertising /
Promo Expenses 117,000
Other Expenses
32,000
Total Fixed
Expenses
$
657,400
Variable
Expenses
Inventory or
Materials
10%
Direct labor
(includes payroll
taxes)
20%
Other expenses 12%
Other expenses 1%
Salaries (includes
payroll taxes)
10%
Supplies 20%
Total Variable
Expenses
73%
Breakeven Sales
level =
$662,234.31 Year 1 Year 2 Year 3 Year 4 Year 5
Net income (loss) -
$662,2
34.31
$501,4
36.21
$542,6
68.28
$599,1
02.62
$672,16
9.57
$764,25
5.99
Cumulative
income
-
$160,7
98.10
$381,8
70.18
$980,9
72.80
$1,653,
142.38
$2,417,
398.37
Positive Cash
Flow?
FALS
E
TRUE TRUE TRUE TRUE
Undiscounted
breakeven year
2 years
Actual break
even period
1.30 years
Projected Financial statements

14NEW BUSINESS VENTURE
Profit and Loss statement
Year-by-year profit and loss assumptions
Year 1 Year 2 Year 3 Year 4 Year 5
Annual cumulative price (revenue)
increase
- 2.00% 4.00% 6.00% 8.00%
Annual cumulative inflation
(expense) increase
- 2.00% 4.00% 6.00% 8.00%
Interest rate on ending cash
balance
0.50% 0.50% 0.50% 0.50% 0.50%
Year 1 Year 2 Year 3 Year 4 Year 5
Revenue
Gross revenue $1,450,
000
$1,479,
000
$1,538,
160
$1,630,
450
$1,760,
886
Cost of goods sold $335,00
0
$341,70
0
$355,36
8
$376,69
0
$406,82
5
Gross margin $1,115,
000
$1,137,
300
$1,182,
792
$1,253,
760
$1,354,
060
Other revenue [source] $0 $0 $0 $0 $0
Interest income $0 $0 $0 $0 $0
Total revenue $1,115,
000
$1,137,
300
$1,182,
792
$1,253,
760
$1,354,
060
Operating expenses
Sales and marketing $117,00
0
$119,34
0
$124,11
4
$131,56
0
$142,08
5
Payroll and payroll taxes $32,000 $32,640 $33,946 $35,982 $38,861
Depreciation $37,200 $37,944 $38,688 $39,432 $40,176
Maintenance, repair, and
overhaul
$14,550 $14,841 $15,132 $15,423 $15,714
Total operating expenses $200,75
0
$204,76
5
$211,87
9
$222,39
8
$236,83
6
Operating income $914,25
0
$932,53
5
$970,91
3
$1,031,
362
$1,117,
224
Interest expense on long-term
debt
$197,91
3
$157,29
5
$115,05
2
$71,120 $25,430
Operating income before other
items
$716,33
7
$775,24
0
$855,86
1
$960,24
2
$1,091,
794

15NEW BUSINESS VENTURE
Loss (gain) on sale of assets $0 $0 $0 $0 $0
Other unusual expenses
(income)
$0 $0 $0 $0 $0
Earnings before taxes $716,33
7
$775,24
0
$855,86
1
$960,24
2
$1,091,
794
Taxes on income 30
%
$214,90
1
$232,57
2
$256,75
8
$288,07
3
$327,53
8
Net income (loss) $501,43
6
$542,66
8
$599,10
3
$672,17
0
$764,25
6
Cumulative income $501,43
6
$1,044,
104
$1,643,
207
$2,315,
377
$3,079,
633
Balance sheet
Assets Initial
balance
Year 1 Year 2 Year 3 Year 4 Year
5
Cash and short-term
investments
$5,842,600 $10,64
3,496
$9,920
,455
$9,179
,755
$8,427
,938
$7,71
6,899
Accounts receivable $290,000 $295,8
00
$307,6
32
$326,0
90
$352,1
77
$352,
177
Total inventory $145,000.00 $147,9
00.00
$153,8
16.00
$163,0
44.96
$176,0
88.56
$176,
089
Prepaid expenses 0 0 0 0 0 $0
Deferred income tax 0 0 0 0 0 $0
Other current assets 0 0 0 0 0 $0
Total current assets $6,277,600 $11,08
7,196
$10,38
1,903
$9,668
,890
$8,956
,203
$8,24
5,165
Buildings $77,000 $77,00
0
$77,00
0
$77,00
0
$77,00
0
$77,0
00
Land 0 0 0 0 0 0
Capital improvements $
12,000
12,000 12,000 12,000 12,000 12,00
0
Machinery and equipment $
97,000
97,000 97,000 97,000 97,000 97,00
0
Less: Accumulated
depreciation expense
0 37,200 75,144 113,83
2
153,26
4
193,4
40
Net property/equipment $186,000 $148,8
00
$110,8
56
$72,16
8
$32,73
6
($7,44
0)
Goodwill $0 $0 $0 $0 $0 $0

16NEW BUSINESS VENTURE
Deferred income tax 0 0 0 0 0 0
Long-term investments 0 0 0 0 0 0
Deposits 0 0 0 0 0 0
Other long-term assets 0 0 0 0 0 0
Total assets $6,463,600 $11,23
5,996
$10,49
2,759
$9,741
,058
$8,988
,939
$8,23
7,725
Liabilities Initial
balance
Year 1 Year 2 Year 3 Year 4 Year
5
Accounts payable $67,000 $68,34
0
$71,07
4
$75,33
8
$81,36
5
$81,3
65
Accrued expenses 0 0 0 0 0 0
Notes payable/short-term
debt
0 0 0 0 0 0
Capital leases 0 0 0 0 0 0
Other current liabilities
Total current liabilities $67,000 $68,34
0
$71,07
4
$75,33
8
$81,36
5
$81,3
65
Long-term debt from loan
payment calculator 30
$4,484
,551
$3,428
,484
$2,330
,174
$1,187
,932
($0)
Other long-term debt $0 $0 $0 $0 $0 $0
Total debt $67,030 $4,552
,891
$3,499
,557
$2,405
,512
$1,269
,297
$81,3
65
Other liabilities 0 0 0 0 0 0
Total liabilities $67,030 $4,552
,891
$3,499
,557
$2,405
,512
$1,269
,297
$81,3
65
Eq
uit
y
Initial
balance
Year 1 Year 2 Year 3 Year 4 Year
5
Owner's equity (common) $
1,000,000
$1,000
,000
$1,000
,000
$1,000
,000
$1,000
,000
$1,00
0,000
Paid-in capital 0 0 0 0 0 0
Preferred equity 0 0 0 0 0 0
Retained earnings 0 0 0 0 0 0
Total equity $1,000,000 $1,000
,000
$1,000
,000
$1,000
,000
$1,000
,000
$1,00
0,000
Total liabilities and equity $1,067,030 $5,552
,891
$4,499
,557
$3,405
,512
$2,269
,297
$1,08
1,365

17NEW BUSINESS VENTURE
b. Funding issues
The following funding issues may be faced by the organization:
1. It may not be able to find adequate loans due to its new concept. This may stand as the
first stoppage in the overall success of the business whereby the organization will not be
able to find loans for its implementation as the operations of the organization are new
(Banerjee 2015).
2. Secondly, the firm may not be able to find adequate opportunities for funding whereby it
may not be able to gain adequate opportunities for itself from personal funding sources.
c. Funding strategies
The various funding initiatives which may be adopted by the organization by the
organization can be stated to be as follows:
1. Personal financing: The owner will aim to fund the maximum operations through its
personal funding initiatives (Bekaert and Hodrick 2017). In such a case, the organization
will aim to ensure that it is successfully being able to gather as much as funds as possible
2. Angel Investors: The firm can also look out for various opportunities whereby, the
organization will undertake various initiatives to see to it that, it can find certain angel
investors who would be willing to invest in the operations of the firm.
3. Debts: The firm can seek to secure loans from various financial institutions who aim to
gain opportunities to serve the new startups (Barr and McClellan 2018).
Social responsibility and communication
As the firm will be a part of the society, it aims to ensure that it will successfully be able to reach
out for the target audience and see to it that they are being able to follow a good organization
culture (Allen 2015). The different aspects relating to the social responsibility and
communication which will be essentially followed by the firm are as follows:
1. The firm aims to keep the employees at the center of its operations. Through certain
initiatives, the firm will be able to ensure that it is being able to serve the employees with
respect and that all their dues are cleared on time (Crane, Matten and Spence 2019). On
the other hand, various opportunities will also be undertaken by the organization to see to

18NEW BUSINESS VENTURE
it that it is successfully able to engage the employees, look after their wellbeing and make
them an important part of the organization.
2. Additionally, the firm will also be following the principles of sustainability whereby it
would be essentially required to minimize the wastage which the firm is engaging in
(Grayson and Hodges 2017). In regard to this, the firm will also undertake initiatives to
ensure that it is being able to give it back to the society.
3. Lastly, the firm will aim to communicate with the different members of the target
audience through its communication using various means like social media marketing
through which it will make the different audiences aware of its operations.

19NEW BUSINESS VENTURE
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21NEW BUSINESS VENTURE
Appendix
Cash flow
Year 1 Year 2 Year 3 Year 4 Year 5 Total
Operating activities
Net income $501,43
6
$542,66
8
$599,10
3
$672,17
0
$764,25
6
$3,079,6
33
Depreciation $37,200 $37,944 $38,688 $39,432 $40,176 $193,44
0
Accounts receivable ($5,800) ($11,832
)
($18,458
)
($26,087
)
$0 ($62,177
)
Inventories ($2,900) ($5,916) ($9,229) ($13,044
)
$0 ($31,089
)
Accounts payable $1,340 $2,734 $4,264 $6,027 $0 $14,365
Amortization 0 0 $0 $0 $0 $0
Other liabilities 0 0 $0 $0 $0 $0
Other operating cash
flow items
0 0 $0 $0 $0 $0
Total operating
activities
$531,27
6
$565,59
8
$614,36
8
$678,49
8
$804,43
2
$3,194,1
72
$0
Investing activities $0
Capital expenditures $0 $0 $0 $0 $0 $0
Acquisition of
business
0 0 0 0 0 $0
Sale of fixed assets ($214,90
1)
($232,57
2)
($256,75
8)
($288,07
3)
($327,53
8)
($1,319,
843)
Other investing cash
flow items
0 0 0 0 0 $0
Total investing
activities
($214,90
1)
($232,57
2)
($256,75
8)
($288,07
3)
($327,53
8)
($1,319,
843)
Financing activities
Long-term
debt/financing
$4,484,5
21
($1,056,
067)
($1,098,
310)
($1,142,
242)
($1,187,
932)
($30)
Preferred stock 0 0 0 0 0 0
Total cash dividends
paid
0 0 0 0 0 0
Common stock 0 0 0 0 0 0
Other financing cash
flow items
0 0 0 0 0 0
Total financing
activities
$4,484,5
21
($1,056,
067)
($1,098,
310)
($1,142,
242)
($1,187,
932)
($30)

22NEW BUSINESS VENTURE
Cumulative cash flow $4,800,8
96
($723,04
1)
($740,70
0)
($751,81
7)
($711,03
8)
$1,874,2
99
Beginning cash balance $5,842,6
00
$10,643,
496
$9,920,4
55
$9,179,7
55
$8,427,9
38
Ending cash balance $10,643,
496
$9,920,4
55
$9,179,7
55
$8,427,9
38
$7,716,8
99