Analysis of Club 18-30 Mediterranean Party Tourism Holiday Report

This report examines Club 18-30's Mediterranean party tourism, focusing on the company's holiday packages and marketing strategies. It includes a literature review analyzing the services offered, target demographics, and quality of service, as well as recommendations for improvement. The report also details the use of a questionnaire to gather customer feedback, discussing its strengths and weaknesses, and incorporates statistical analysis. The methodology involves an analysis of search exercises, literature review, questionnaire analysis, and interview checklist, offering insights into customer preferences, price sensitivity, and promotional effectiveness. The report concludes with recommendations for enhancing customer satisfaction and improving the overall holiday experience offered by Club 18-30.

Club 18-30 Mediterranean Party Tourism
Holiday

Table of Contents
INTRODUCTION...........................................................................................................................3
EXERCISE 1...................................................................................................................................3
Write-up of search exercise -.......................................................................................................3
Content of literature review.........................................................................................................4
EXERCISE 2...................................................................................................................................6
Questionnaire...............................................................................................................................6
Literature review..........................................................................................................................8
EXERCISE 3...................................................................................................................................9
Descriptive statistics....................................................................................................................9
Analytical statistics....................................................................................................................12
EXERCISE 4.................................................................................................................................17
Interview checklist.....................................................................................................................17
Literature review........................................................................................................................17
CONCLUSION..............................................................................................................................18
REFERENCES..............................................................................................................................20

INTRODUCTION
In the present era, business organization can attain success only when it has highly
satisfied and loyal customer base. Now, service quality and innovation is one of the biggest
factors which have high level on the decision making aspect of customers. The present report is
based on Club 18-30 which offers tour packages or services to the customers. Besides this, the
present report will develop understanding about the positive and negative aspects of
questionnaire, SPSS and interview checklist.
EXERCISE 1
Write-up of searchexercise -
In order to get information about Club 18-30 assessment of the book, journals and
scholarly articles have been made.In this regard, to get information about the services offered by
the travel companies’assessment of the books have been made which are related to party holiday
packages. This in turn provides deeper insightabout the various kindsof innovative services
offered by the tour company. Along with this, journals which are published by different
scholarshave also beenused to conduct the literature review. Hence, for conducting literature
review several journal articles have been undertaken and evaluated to get deeper understanding
about the effectiveness of the services offered by the club.
Moreover, effectiveliterature can be conducted only whenthere is proper balance between
the positive and negative aspects. Thus, by taking into consideration such aspect it can be said
that evaluation of the different booksand journals havebeen made to conduct the literature review
more effectively and efficiently (Hoarau and Kline, 2014). Thus,for searching relevant books and
journals about topic evaluate key words such as name of the company and its services. Through
this,related articles have been identified and literature has been conducted.
Aims and objectives of study
 Toget information about Club 18-30 Mediterranean Party Tourism Holiday.
 To assess the effectiveness of the services offered by Club 18-30.
 To recommend club 18-30 about the improvements required in the existing offering.

Content of literature review
Theme 1: About Club 18-30 Mediterranean Party Tourism Holiday
Article presents that, Club 18-30 is one of the leading tour company that designs tour
packages for the business for the people who are within the age group of 17- 35. Such tour
company provides people with islandparty destinations.Such tour company designs packages by
taking into consideration the expectation level of customers. Name of the company clearly
presents thatit focuses specificallyon people of young age rather than customers who are above
the age of 35. It designs brochuresin an effectual way with the aim toprovide information to the
people about the luxurious services offeredby it. Moreover, destination and servicesoffered by
the company are the main aspects which have high level of impact on the decision making aspect
of the firm.
From another article it has been assessed that Club 18-30 focuses on offering amazing
holiday experience to the customers.Tour packages which are developed by the firm provide
customers with the experience ofno responsibilities, hot sun, warm water, cool tunes, and
greatclubs. In this way, such tour company lays emphasis on offering ultimate holiday
experience to the customers. Club 18-30includes destination in the holiday plan or packages
which in turn provides customer with hot weather, warm water and cool vibes (Tourism Case
Study Examples - Thomas Cook’s Club 18–30. 2016). Besides this,to make the holiday plan more
attractivebusiness unit includes dance parties on beach. Further, night music sessions and
legendary nights isalso one of the main parts ofClub 18-30 offering. Moreover, all such aspects
offer highly unique or amazing experience to the customers. In this way, club designs tour
packages according to the demand and expectation level of young people.
Theme 2: Quality and effectiveness of the services offered byClub 18-30
Accordingto the views ofBellman (2015)Club 18-30 offers high quality services to the
customersand provide themwith the memorable travel experience. Moreover, in the travel sector,
accommodation, food, parties, event etc.are the factors which have high level of impact on the
decision making aspect of customers. Hence, article presented by authors clearly shows that Club
18-30 includes highly luxurious hotels and restaurant. Besides this, DJ parties on beach are also
organized by the Club to entice the decision making aspect of customers. Hence, by considering

such aspect it can be said that Club 18-30 offers high quality services to the customers.
However, on the critical note,Hoarau and Kline (2014)presentedthat Club 18-30 charges higher
prices from the customers in comparison to the quality levelmaintained by them. Hence, it is one
of the main aspects which have high level of impact on the satisfaction level of customers. The
reason behind this, customers are highly price conscious in nature and prefer to purchase
packages from the tour operator which offers services at affordable prices. Moreover, now
customers take decision about tour packages only by evaluating the price and services with
competitors. In this regard, with the aim to develop effective image in the mind of
customer’sbusiness unit needs to differentiate its product and services from those
ofcompetitors.Moreover, now customers prefer to spend high on the services which provide them
with the unique travel experience.
Theme 3: Recommending actions for making improvement in the services offered by club18-
30
According to the view pointsof Bellman (2015) club 18-30 is one of the leading business
travel and tour company which focuses on providing customers with the amazing travel
experience. Moreover, tour packages are the one which create lots of memories in the life of
individual. Hence, partypackages are the one of the most effectual strengths of club 18-30.
However, such tour company makes focus only on providing the services to people who comes
under the age range of 17-35. Thus, by making focus on the people who are above the age group
of 35 business unit can enhance its customer base and thereby profitability as well.However, on
the critical note,Carmody (2013) said that differentiated strategy has been employed by club 18-
30. Moreover, it is highly difficult for the business organization to satisfy the need and
expectation level aspect of all the customers. In this regard, differentiated strategy helps
company in getting the desired level of outcome or success. Further, higher age group people
also do not prefer todo beach parties to the large extent as compared to young.
Besides this, Shah (2016)stated thatClub 18-30 also needs to make focus on taking
feedback from the customers both existing and potential. This in turn helps company ingetting
information about the needs and expectation level of customers. In addition to this, feedback
system also provides deeper insight to the business organization about the destination which is
preferred by most of the customers. Along with this, such system will also offer opportunity to

the firmto assess the kind of parties whichcustomers prefer to do. Hence, by taking into
consideration all such aspects Club 18-30 would become able to develop highly suitable and
effective tour packages.
Further,Blacksmith, Willford and Behrend (2016)said thatClub 18-30needs to place
advertisementon social networking sites such as Facebook, Twitteretc. The rationale behind this,
now people spend their huge amount of time on social networking sites. By considering such
aspect, it can be said thatsuch promotional plan and campaign will grab the attention of large
number of customers. Along with this, images which are uploaded by thefirm on social sitesalso
assist in developing awareness among the customers. In this way, by framing competent
promotional plan or campaign Club 18-30 can entice the decision making aspect of customers
and thereby profitabilitylevel.
EXERCISE 2
Questionnaire
Demographic information
Name ……………..
Age ………….
Gender ………….
1. On which factor do you place high level of emphasis whiledeveloping the tour packages?
 Destination ()
 Accommodation()
 Restaurant ()
 Partiesor events()
 Complementary services ()
 Other …. Kindly specify
2. Do you think that people of young are price conscious in nature?

 Yes ()
 No ()
3. Do you agree thatvisitors are between the age group of 18-30 preferred to invest money in
adventurous tour packages?
 Agree ()
 Strongly agree ()
 Neutral ()’
 Disagree ()
 Strongly disagree ()
4. Do you agree that customers are ready to pay high prices for thetour packages having
attractivedestination?
 Agree ()
 Strongly agree ()
 Neutral ()’
 Disagree ()
 Strongly disagree ()
5. According to you, which mode of promotion hasmore impact on customer decision making?
 Social media ()
 Advertisement in newspaper and articles()
 Newspaper ()
6. Do you think that hotels andrestaurant included in the travel package or plan has impact on the
decision making aspect of visitors?
Yes ()
No ()
7. Do you want to give any recommendation for making improvement in the holidaypackages?
………………………………………..

Strength and weakness of the questionnaire
Questionnaire which is mentioned above is highly effectual which in turn helps in
gathering enough amount of information. Moreover, before the development of tour packages it
is highly required for the researcher to assess the factor which highly matters for the customers.
Along with this, question in relation to price consciousness aspect of the customers also helps in
soliciting appropriate information. Moreover, holidaymakers have better idea regarding the
factors that closely influence the purchasing decision of customers.Questionnaire that I prepared
above have some advantages and disadvantages. It can be observed from the questionnaire that
emphasis is given on identifying answer of the question the extent to which price greatly affects
the individual decision to take company tour package. An attempt is made to identify the
importance that youngster give to price while selecting specific tour package. Through
questionnaire an attempt is made to identify the factors on which firm pay due attention while
designing any tourpackage. Hence, it can be said that through this questionnaire efforts are made
to understand consumer behavior of the youngster. There are some limitations of the
questionnaire that is prepared by me. In the third question focus is given on the adventure tour
package. This is major limitiaon of the third question. I need to modify this question. There are
some limitations of the third question. There is a need to give extension to this question. This
question give answer about the extent to which specific channel of communication influence
individual decision making. The limitation of this questionnaire is that no single effort is made to
identify the reason due to which specific channel of communication only affects individual
decisions. In respect to this some modifications needs to be done in the questionnaire.
Literature review
According to the views of Patten (2016)questionnaire is one of the most effectual way of
primary data collection which in turn helps in addressingthe aims and objectives. Moreover, such
method offers opportunity to the researcher to gather large amount of information within the less
time frame. The rationale behind this, questionnaireincludes number of questions which in turn
provides deeper insight to the scholar about the researchissue or area. In this regard, by
collecting enough amount of information about the research problem scholar can present the fair
solution or aspects. However, on the critical note,Speight and et.al., (2016)said that from survey

it isnot possible for the scholar to extract other kind of information such as emotions, feeling,
behavior etc. Moreover, emotions and behavior of the respondents also help scholar in
understanding theseveral aspects and thereby aid in the suitable decision making. Thus, it is one
of the main aspectwhich highly limits the significance of such method.
Further,Wood and et.al., (2016)stated that by conducting survey through the means of
questionnaire researcher can save both time and cost. On the basis of this aspect by sending
questionnaire through the means of online valuable information can be gathered by the
scholarwithin the suitabletime period. Besides this, online survey also assists researcher
inconducting survey at low cost. On the other side,Temiz and et.al., (2016) argued that it is not
possible for the scholar to assess the extent to which responses provided by the respondents are
highly reliable. Hence, such method of collecting data lacks high level of validity.The reason
behind this, it isnot possible for the scholar to assess the extent to which responses are true and
free from any kind of biasness.
Gunnell and et.al., (2016)presented that data gathered through the means of questionnaire
can be analyzed more scientifically and objectively in comparison to other aspects. Moreover,
data gathered from survey can be analyzed by the scholar through the means of SPSS tool. This
in turn assists scholar in presenting highly reliable view of studyto the great level. On the
contrary to it, Gauthier and et.al., (2014)claimed that perception and understanding level of
eachrespondent differs significantly. Each respondentread, describe and perceive the aspects of
question in a varied manner.Due to this, scholar finds difficulty in obtaining highly suitable
information.
In addition to this,Speight and et.al., (2016)found from their study that hypothesis can be
tested by the scholar more effectually by using the questionnaire.Along with this,questionnaire
method also enables scholar to develop new theory by conducting thematic perception test
analysis on datawhich is gathered through the means of survey. In this way, hypothesis testing
and development of new theory is one of the main benefits which areoffered byquestionnaire
method of data collection. In contrast to this,Lambert and et.al., (2014)claimed that if scholar
failed to develop suitable questionnairethenresearcher will find difficulty in the collection of
suitable information.Moreover, outcome of the whole study or investigation is highlyinfluenced
from the data gathered via questionnaire. Besides this, if respondents do not give answer of all

the questions then researcher would not able to presentthe suitable solution. In the absence of
proper framework it is not possible for the scholar to conduct investigation more efficiently.
Hence, such method of data collection has several positives and negatives which have more
influence on the final outcome.
EXERCISE 3
Descriptive statistics
In order to determine the output descriptive statistics tool has been applied.In accordance
with the views of Bolwell and et.al., (2016)descriptive statistics is one of the most effectual tool
which helps in summarizing the large data set in a highly structured way. By this, researcher can
analyze mean and variability of data set. In this way, such analytical tool assists scholar in
making highly suitable decision from the large data set. However, on the critical
note,Mohammed, Manktelow and Hofer (2016)stated thatdescriptive statistics do not provide
suitable solution when there are several modes. Besides this,range is also affected from extreme
values. In such conditions, it is not possible for the scholar to determine highly suitable solution
oroutcome. Further, Norman, Mello and Choi (2016)mentioned in their study that by using the
tool of descriptive statisticslarge amount of data can be simplified in the easiest way. Hence, by
keeping all the above aspects in mind it can be said that descriptive statisticstool aid in suitable
and profitable decision making aspect.
Descriptive Statistics
N Range Minimu
m
Maximu
m
Mean Std.
Deviatio
n
Variance Skewness Kurtosis
Statisti
c
Statisti
c
Statistic Statistic Statisti
c
Std.
Erro
r
Statistic Statistic Statisti
c
Std.
Erro
r
Statisti
c
Std.
Erro
r
ID 439 701 1 702 276.41 7.91
6 165.855 27507.85
1 .060 .117 -1.084 .233

Do you
smoke 436 1 1 2 1.81 .019 .397 .157 -1.545 .117 .390 .233
I usually
expect the
best
435 4 1 5 3.26 .048 1.003 1.006 -.205 .117 -.296 .234
If
somethin
g can go
wrong for
me it will
436 4 1 5 2.28 .053 1.111 1.234 .522 .117 -.535 .233
I'm
always
optimistic
436 4 1 5 3.70 .047 .975 .951 -.683 .117 .360 .233
I hardly
ever
expect
things to
go my
way
436 4 1 5 2.26 .051 1.070 1.144 .612 .117 -.286 .233
Overall I
expect
more
good
things to
happen to
me
436 4 1 5 3.94 .047 .985 .971 -.879 .117 .429 .233

I rarely
count on
good
things
happenin
g to me
436 4 1 5 2.27 .056 1.162 1.350 .600 .117 -.589 .233
Life
satisfactio
n
436 6 1 7 4.37 .073 1.528 2.336 -.394 .117 -.555 .233
Gender 439 1 1 2 1.58 .024 .494 .244 -.319 .117 -1.907 .233
Age 439 64 18 82 37.44 .630 13.202 174.306 .606 .117 -.203 .233
Do you
have
children
living at
home
438 1 1 2 1.58 .024 .495 .245 -.315 .117 -1.909 .233
Highest
level of
education
complete
d
439 5 1 6 4.09 .059 1.226 1.504 -.203 .117 -.830 .233
Valid N
(listwise) 431
From the above mentioned descriptive statistics, it has been analyzed that most of the
respondents do not smoke. Further, outcome of primary data investigation also presents
thatpeople neutrally agreed with the aspect that they expect about best. Moreover, in the dynamic
business environment it is not possible for individuals to makeprediction about the future aspect
in the right direction. It also has been assessed that largenumber of respondents agrees that they