Baxter International: Analysis of Meeting Customer Requirements Report

This report provides an analysis of Baxter International's strategies for meeting customer requirements, particularly focusing on the needs of critical patients. The report begins with an organizational and financial profile of Baxter International, highlighting its global presence and financial strength. It then delves into the company's product profile, emphasizing its bioscience and medical products, which are crucial for treating serious medical conditions. The core of the report examines how Baxter International utilizes domestic transportation to meet customer requirements, including its integrated medical supply chain, the use of warehouses, and partnerships with logistics companies. The report emphasizes the importance of a strong domestic transportation network for delivering life-saving drugs and medical equipment promptly. The report references the company's website and research papers to support its findings. This analysis showcases Baxter's commitment to delivering critical medical supplies on time to ensure patient well-being.

Running head: MEETING CUSTOMER REQUIREMENTS
Meeting Requirements of Critical Patients
Name of the Student
Name of the University
Author note

1MEETING CUSTOMER REQUIREMENTS
Profiling of Baxter International:
The following section would profile Baxter International Inc:
Organizational and Financial profiling:
Baxter International Inc is an American medical supply multinational company based in
Illinois, the United States of America and listed on NYSE. The company works under the
leadership of Mr. Jose E. Almeida, chairperson and CEO. Baxter International is a Fortune 500
company having an international presence. The company is present in over thirty countries in
North America, Asia, South America and Australia. The company has no direct operations in
Africa at present. Baxter International generated a high revenue of $10.561 million and has
assets amounting to over $ 10000 billion as on 2017 (baxter.com). Thus, it can be inferred that
Baxter International Inc is financially very strong with a robust organizational structure.
Product profile:
The product profile of Baxter International Inc consists of Bio science and medical
products. The company markets bioscience products used to treat blood cancer, renal diseases,
abnormal immunity conditions and other serious medical disorders. The bioscience products also
consists of regenerative drugs especially ones used to treat end-stage renal patients (McMahon et
al). The medical supply products of Baxter International Inc consist of intravenous products and
the apparatus used to deliver fluids and medicines to patients under treatment. It is evident from
the discussion that the company manufactures products which are used to treat patients in critical
medical stages and thus have to deliver products promptly. This necessitates the company use
domestic products to deliver products to hospitals and nursing homes on time (Bustinza et al).

2MEETING CUSTOMER REQUIREMENTS
Use of domestic transportation to meet customer requirements by Baxter:
Baxter uses domestic transportation to meet customer requirements of critical medical
supplies and thus saving their lives. The company owns an integrated medical supply chain
which it manages using high-end technology. The supply chain is responsible for making the
lifesaving drugs available to customers. The firm has warehouses in different places which store
the medical suppliers. The company uses services of top logistics companies which transport the
medical supplies domestically within the US. The logistics companies used specialized trucks or
medical vans to transport medical supplies. Baxter International order to transport medical
supplies in interior parts of the US uses transportation by air or water within the US if required
(Mangan et al.). This highly advanced transportation of medical goods to critical customer
requirements of life saving drugs and medical equipment. Thus, this strong domestic
transportation network enables Baxter to transport medical supplies and meet customer
requirements.

3MEETING CUSTOMER REQUIREMENTS
References:
"Location Selector". Baxter.Com, 2018, https://www.baxter.com/location-selector. Accessed 8
Sept 2018.
Bustinza, Oscar F., et al. "Servitization and competitive advantage: the importance of
organizational structure and value chain position." Research-Technology Management58.5
(2015): 53-60.
Mangan, John, Chandra Lalwani, and Chandra L. Lalwani. Global logistics and supply chain
management. John Wiley & Sons, 2016.
McMahon, Michael D., et al. "Defibrillator patient monitoring pod." U.S. Patent Application No.
14/069,021.