Business Plan: Launching and Scaling the MEGA App in the UK Market

This business plan outlines the strategy for launching and scaling the MEGA App, a new app-based venture in the UK offering various services like bike and taxi rentals. The plan includes an executive summary, a detailed business model, an assessment of the team's entrepreneurial competencies, and SMART objectives. It incorporates a PESTEL analysis to understand the external environment and identifies key competitors. The plan details the product offering, marketing strategies using segmentation, targeting, and positioning, and sales and operational considerations. It also provides sales forecasts, financial projections, and identifies the strengths and potential issues of the business. The concluding summary emphasizes the importance of adaptability and continuous improvement for the MEGA App's success in the competitive UK market. This comprehensive plan aims to guide the company towards achieving its goals and ensuring sustainable growth.

TASK 1 — BUSINESS PLAN

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Executive Summary.....................................................................................................................3
Business Model............................................................................................................................3
Team entrepreneurial competencies............................................................................................3
Objectives indicate in SMART phrase........................................................................................5
PESTEL elements........................................................................................................................6
Competition.................................................................................................................................7
Product.........................................................................................................................................8
Marketing business through segmentation, targeting and positioning........................................8
Sales and operations....................................................................................................................9
Sales forecast.............................................................................................................................10
Financial projections..................................................................................................................10
Strengths and issues of business................................................................................................11
Closing summary.......................................................................................................................11
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
Business plan is refer to as written evidence that determining organization core business
tasks, aims and strategy that helps in attaining targets of company (Kusuma, Syah and
Indradewa, 2021). In this consist of summary, products and many other things for making
effective plan for organization. The new joint venture that is MEGA app which is an app based
business and situated in UK. It is a medium enterprise and this provides varieties of services such
as bikes, taxes and many others through which builder can register such as driver and all bills are
paid by organization. In this report implement business plan for this new venture business in
which their nature, objectives, PESTEL elements and many others factors study and conduct for
attaining aims and targets of company.
MAIN BODY
Executive Summary
In this determine various factors determine and PESTEL analysis for effective function in
new venture of Mega app. Their segmentation, targeting, positioning for marketing organization
is developed and sales, production is emphasized for forecasting of trade that is to be made with
the purpose of assessing financial aspects. Also, power and problems related to company is being
interpreted to effective study.
Business Model
It is layout of how business strategies to make cost with products and consumer base in
particular sector of environment. In regard to organization, makes business model for
determining effective plans and implement in to attain productivity of business. Through which
enhance goals and objectives of company to enhance performance and profitability. In which
business to consumer, B2B and other types are there (Lanzolla and Markides, 2021). So, enhance
production of business by effective way of approach in which business trades their product to
other organization for enhancing objectives of business. In order to do so, business model helps
in to make effective strategies to make money.
Team entrepreneurial competencies
In order to do effective personal entrepreneurial competencies to derives benefits and
possessed by individual that gives outcomes for new joint venture. To enhance business through
effective strategies to boost performance of team members and expands growth of business. In

respond to organization, for studying team competency is characterized in different forms. These
are explained below;
Desire for independence- In regard of Mega, it is start-up organization that provides services
and new joint venture who singly owned industry. Also, independently regulate company to
attain their achievements.
Economic motivation- In regard to organization, as an entrepreneur of new venture of
organization this competency helps in motivating towards economic growth in desirable manner.
Through which acquiring and develop wealth for company, in order with economic lives. It helps
in enjoying strength in way towards within distinctive social surroundings of business to
ascertain aims and objectives of organization (Munadi and et.al, 2021). Through motivating
economic growth and makes sustainability of environment in desired manner.
Communication- By emphasizing an effective communication helps in making interrelationship
with others through which improving communication among customer and employees who work
in team. Mega use verbal communication by which their way of conduct through spoken words
helps in making understanding customers about app and better communication takes place by
them. In accordance to it, develop and conduct communication that helps in enhancing objectives
of company.
Persuasion capacity- In responds to Mega, its procedure helps by which an individual influence
others for conducting productive arguments. Through this valuable assets is valued with purpose
of enhancing and creates advantages for area of workplaces. As this helps in to learn and
improvise knowledge in persuasion to effectively understand concept.
Capacity to develop the network- In accordance to capacity of network that creates with
purpose of developing network and enhance productivity of business. By developing network
organization can increase their production and make new connection that is needed for
enhancing production of new venture as in this an app is created. To develop network expands
business and attracts more customers for using this services.
Leadership capacity- It builds skills for determining effective way of conduct in organization
through which professional knowledge at each stage is determined (Militello and et.al, 2021). In
order to develop capacity for leadership to make appropriate team and conduct functions in
productive way by using resources for organization as they are creating new app that is objective
of new start-up company.

Vision- In responds to Mega, this driven opportunity in manner to setting world in direction. It
aims is to build different opportunity through providing services to make growth in the future.
Also, provides services and products through satisfying needs of consumer and determine as
much they can provide services of taxes, bikes etc.
Objectives indicate in SMART phrase
It is determines as specific, measurable, achievable, realistic and time based for making
an objective for expressed in their terms. They help organization, for setting targets and develop
for achieving milestone for company by determining and implementing new version and creates
innovative app that rises services by using this app (Młynarzewska-Borowiec, 2021). It provides
in affordable price that each one is using for purchasing bikes, taxes and many others for
satisfying their needs without facing problems in any circumstances.
Specific- By focusing on issue and problems that may arise in business such as due to
competitors faced lots of problems that impact on Mega. Through making effective strategy by
which this issue not placed and it can achieve their aims and objectives in organization.
Measurable- In order to measure performance of Mega, will monitor through qualitative
analysis by which develops and collects important data in sectors that not decreases number of
peoples.
Actionable- Mega has all resources that are required to them for conducting good way of
approach and requires utilizing of actions.
Realistic- It is rational for Mega, to make their position in order to build reputation as long it is
aiming to make its presence in market. As issues is addressed through digital form as an app is
Mega, through which services provide through digitally basis.
Time based- This is a start-up company and forming new app which is Mega, so its required
almost 8 to 10 months for making position in market by which determines sustainable growth.
Further, the smart objective that has been set out for the Mega app are listed and provided
as below:
 Having increase in sales and productivity level by 15 % in the upcoming 6 months.
 Increasing the overall security level of the app in coming 8 months
 Enhancing overall market awareness in coming 6 months

PESTEL elements
In accordance to these elements of political, economical, social, technological,
environmental and social factors.
Political- In responds to Mega, most government are concerned about standard of sharing
economy. By raising Mega, made trouble by impact on their business who providing services of
taxies, bikes etc. Even government and rules are more concerned if they require making of new
instruction for service provided by them. The degree of politicization of trade and industry, the
efficiency of the current government, government policies, current legal framework, the public
attitude towards the economy, etc. has been also supporting a more effective launch of the mega
app.
Economical- It effects on economy of business and their performance that emphasizes
organization gains by which their productivity increases (Thakur, 2021). By this factor in
organization, implementing helps in determining functions for making economic growth of
business. As mega, is an app that provides services through online mode, this element includes
interest rate, by this get loans for new venture and lender charges money through Mega. Further,
it has been seen and analysed that the stable economic conditions of the UK are supporting the
improved growth and success for the provided services through online mode, this element
includes interest rate, foreign exchange rates etc. therefore, it is tending to support a better launch
of the Mega app.
Social- This elements is aiming at social surroundings of environment and determines
trends through which develop app by making into innovate way that attracts customers towards
new joint venture. It consists of different elements such as qualification stages, cultural trends
etc. By promoting Mega, through social media platform, advertisement and other sources that
helps in achieving goals of newly joint venture. It has been observed that the customers and
people within UK are highly educated and always like to implicate use of new technology. Thus,
a higher success and growth level for the Mega app has been supported by the society of UK that
is based on innovative ways and services.
Technological- It changes on day to day basis, an emphasizing through trends takes place
through using technological advancement. By adopting technology Mega app improvise new
trends in their products and services that leads towards attaining aims and objectives of
company. A rapid growth and advancement is being seen within the technical environment that

supports use of more innovative and creative techniques in Mega app that enhances its success
and reliability level.
Environmental- In regard to organization, making an app and products or services that is
to be environment friendly. As customers more conscious about their health, mind that is
beneficial aspects in their life to use services that not affect environment. In order to do so, make
app environment friendly that not harm any living or non-living things and make sustainable
environment for enhancing customer and provides eco-friendly environment. Through which
animals, human being not impact by using app and makes product appropriates for effective
function in management (Fakari and et.al, 2021). It helps in boosting performance that is key
functions and goals of organization as they are start-up company their main targets is to enhance
production of business and achieves sustainability growth in market. Thus, for the higher success
of the Mega app use of the only sustainable resources are made and emphasizes on
environmental friendly services has been made to enhance and boost the growth.
Legal- There are some legislations and laws related to standard and quality. It is important
for all to adhere to quality standards in order to protect themselves against lawsuit and
improving health of customers. Through which follow rules and regulations of company in an
effective manner for making sustainability growth of business. Along with this, to ensure the
enhanced success and effective lunch of the app proper care about maintaining the privacy of the
information has been also made within the Mega App.
Competition
There are number of competitors in market that compete with this app such as uber, in
order to do proper enhancement of business. In respond to Mega, emphasizes an effective way of
conduct through which able to face competition in effective way. Through determining various
factors that helps in to come as outcome by facing competition effectively and attain goals of
organization in productive manner and provides innovative products and service that expands
consumer for organization, relevance to app (Makridakis, Spiliotis and Assimakopoulos, 2021).
As there is a lot of competition in market as already sustainable company that has created their
image for competing with them by new joint venture. It is difficult to observe and make presence
by neglecting other competitors, in accordance to make new strategy and plans such as
developing features in app that provides customers as source by via paid bill by company that

enhance customer and provides sustainable growth in business. To overcome the high level of
competition that is currently being faced by the Mega app it has become vital and essentially
needed that the use of aggressive promotion and marketing strategy should be made. Along with
this, Competition strength of the Mega may be increased by investment in the grants and
subsidies, and by tax incentives to encourage new product development. Keeping interest rates
low is also a strategy that would encourage investment. In addition, keeping them as stable as
possible would increase certainty and reduce risk. Further, it has been also seen and analysed that
the completive strength of Mega app can be enhanced by the Analysing the market and
effectively Defining the positioning along with Building a strong brand and Capitalize the
strengths through attracting Impeccable customer service.
Product
As new joint venture, developing app whose name is Mega, it provides different types of
products to their customers through online mode. Their products are bikes, taxes, auto etc.
through which enhances productivity of business. Also, provides differentiate services to their
customer and helps peoples by giving via paying bills through company. By which customer can
easily purchase their products according to their accommodation and convenience.
Marketing business through segmentation, targeting and positioning
Through making marketing of organization these elements helps in segmentation of
business by providing targeting strategy of company, their current position in market sector.
Market Segmentation- Mega may use geographic segmentation that derives by
distributing into location, language which is used for communicating with peoples of other
location. By making app diversify that is used by several locations peoples in order to make their
sustainable growth in various location (Nella and Christou, E., 2021). Through this segmentation
is done by variants of regions in order of targeting more peoples towards new joint venture. It
might launch their products and services in specific sector of market by using different strategy
in it. Such as selling services and products in US through which customers build for company.
Implication of the demographic nature of segmentation is being made for launch of Mega app
which includes categorization of consumers into segments based on their demographic
characteristics based on their age, gender, income, education, religion, nationality etc.
Targeting- It is an essential to determine targeting through which focuses on consumer
by making them preserved from competitors. Through which helps in enhancing business by

making growth in their organization. In this there are differentiated targeting such as
undifferentiated, differentiated marketing strategy etc. This organization may use differentiated
marketing strategy for targeting large number of peoples towards using this app in order to
enhance their services. As in this new joint venture organization, new app is developed that
offers varieties of services and it helps in determining distinctive plans that is to be implemented
in every segment. By which organization selects suitable segments for business that boost
performance of organization through Mega, and expands their business by innovative app that
provides services such as bikes, taxes and other. As this is used by and purchase by customer on
day to day basis because it is an essential part of business.
Positioning- It helps in to studying positioning of product, in order of occupying desires for
targeting consumers. As consumer constantly utilize products by comparing with other products
that which is providing best features and services. Through which they purchase according to
their convenience. In regard to Mega, this helps in making effective position of products ans
services, enhances positions of market that expands business in determining profitability of
business. By positioning of products helps in improvising goods in innovative way that helps in
making products more effective by emphasizing products that builds strategies for positioning in
order of enhancing new joint venture that developed app by which providing effective service to
customer. This attracts customer and making them feel satisfied through product by which they
told to other peoples, from which customers created more and more for organization. Also, boost
performance and makes productive approach of business through product positioning in market
sector by effective marketing in business.
Sales and operations
It is a combined organization management procedure for going through which leader
group on continuous basis to attain aims and objectives of organization (Wang, 2021). To
focusing on making more sales of products via app by enhancing growth in new joint venture.
By making an effective production of executing products into operation by which sales of
products on online mode emphasizes organization development in business by achieving targets
of company for enhancing business by managing sales and operation in company in productive
way. As it is bunch of tasks and procedure that performs in productive way that helps in trading
organization run effectively in proper way of conduct and supports organization for earning
profitability in business. Further, the trading organisation is focusing on running effective to

ensure and meet the higher sales and operation for the Mega app along with meeting all the set
financial aspects to ensure achievement of set financial project for the Mega app.
Marketing Mix
The 7 elements of marketing mix in context of Mega app are provided as below:
Element Mega app
Product Online app comprising new feature such as bikes, taxes that helps
builder to register.
Price Competitive pricing to enhance competitive strength
Place All location of UK through online channels
Promotion Online promotion and advertising through making use of social media
Process Focused on efficient process to provide best services
People Recruitment of technically skilled employees
Physical Evidence online services and use of digital platforms
Sales forecast
This helps in forecasting sales by conducting an effective procedure for estimating
upcoming expenditure by assuming amount of goods and services that helps in enhancing units
of trades. In regard to Mega, forecasting of sales through assuming that in current month make
sales of $100, then $200 and so on through helps in analysing that for getting success an
estimated amount of $1000 is required. In order to which make growth in next years by raising
sales and determines their success in nearby future.
Financial projections
It explores distinctive scenario for several possible result for organization and helps in
determining future ways to enhance business by financial aspects.
Line item 2021 2022
Sales $35,000 $43,750
Cost of Sales $23,000 $28,438
Gross Profit $12,000 $15,313
Operating Expenses $5,000 $6,573

EBIT $7,000 $8,750
Interest Expense $2,000 $2,000
PBT $5,000 $6,750
Taxes@25% $1,250 $1,688
PAT $3,750 $5,063
Financial projections and financing sought
Strengths and issues of business
In regard to Mega, their strength is that offers via paying bills by company through which
attracts customers. Their power is that they offer new type of app and it has innovative features
that boost performance of organization in effective way. It is determined their strength as
developing diversifying services that fulfils needs of consumer. The problems that may develop
in their business of Mega, is already there are well recognized app that provides varieties of
services and made reputation in market (Malombe and Kazungu, 2021). Through this creates
risks for business in order of attracting customer because they are already using different
company products and satisfied with other company products. Due to competitors in market
make problems for their in support for enhancing their production because of which reduces their
profitability and occurs loss in business.
Closing summary
In these has been discussed various factors and sources that are required for conducting
good business plan by which organization enhances their production. It has been emphasized

different aspect that has been determining by sales forecasting, financial projection and many
other things that is to be considered when establishing new joint venture into market.
CONCLUSION
The report has been concluded business plan for new joint venture that is driven Mega
app, it has been studying different strategy for there plan that are made executive summary,
nature of business model, builds team entrepreneurial competencies. It will also justify SMART
terms, PESTEL analysis has been emphasized and has been determined competition of
organization as new joint venture. Their products, marketing for business in which market
segmentation, targeting and positioning has been evaluated. Furthermore, sales and production,
it's forecasting, financial aspects and power or issue has been determined in relevance to
organization for making effective way of approach to build presence of business in market
sector.

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