Comprehensive Business Plan: MEGA App - Objectives and Strategies

This business plan outlines the strategy for MEGA App, a UK-based medium-sized enterprise providing services like bike rentals and taxi bookings, with builder registration options. It details the business model, emphasizing cost-effective service delivery, and highlights entrepreneurial competencies such as communication, leadership, and vision. The plan sets SMART objectives, including a 15% sales increase in six months and enhanced app security. A PESTEL analysis assesses the external environment, noting the stable political environment and rapid technological advancements in the UK. The plan also addresses market segmentation, targeting, and positioning, using geographic segmentation to acquire potential markets. Sales and operations strategies are discussed, noting the increasing revenue in the smartphone app market. The marketing mix includes product features, competitive pricing, online service availability, and social media promotion. Financial aspects are detailed in an action plan and budget, covering initial investments, borrowings, and promotional activities. The plan identifies the strengths and issues of the business, emphasizing easy bill payment and innovative features, and concludes with reflections on feedback received and improvements made. The document is available on Desklib, a platform offering study tools for students.

BUSINESS
PLAN

Table of content
 Executive Summary
 Business Model
 Team entrepreneurial competencies
 Objectives indicate in SMART phrase
 PESTEL elements
 Marketing business through segmentation, targeting and positioning
 Sales and operations
 Strengths and issues of business
 Conclusion

INTRODUCTION
Business plan is basically comprises of a written document that aim at analysing and
determining the core business task and strategy of a business to effectively achieve
the set targets and business objective. The current presentation is based on a new
venture that is MEGA app which is a medium sized business within the UK and
providing a variety of services for such as bikes, taxes that helps builder to register.
The current presentation comprises of the implementation and key features of the
Business plan for this new venture along with PESTEL elements and many others
factors study and conduct for attaining aims and targets of company.

Executive Summary
This presentation focus and emphasis on the PESTEL
analyses to effective evaluate the external environment to
review the current opportunity and threats for the Mega
app. Further, a discussion about the segmentation, targeting
and positioning has been also made within current PPT.

Business Model
Business model basically provides a lay out on the
strategy of the an organisation dependents to came cost
effective production and delivery of services to enhance
gaols and objective. Further, the current business model is
based on the new joint venture that is MEGA app which is
an app based business and situated in UK. It is a medium
enterprise and this provides varieties of services such as
bikes, taxes and many others through which builder can
register such as driver and all bills are paid by organization.

Team entrepreneurial competencies
It has been observed and find out that a crucial role is being lead out by the entrepreneurship in the effective
evolution of a business enterprise that has been analysed and discussed below in context of New venture MEGA
app.
 Communication- Emphasising in communication has become vital while starting and carry outing a new
venture as it supports higher coordination and collaboration among team to meet the desired objectives. To
ensure the success of the Mega app leading effective communication with audience is must and effectively
needed.
 Desire for independent within an entrepreneurship supports the higher level of confidence and determination
while coming up with MEGA app to deal with all the circumstance and situation in improved manner.

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• Leadership capacity- It comprises of the influencing
power of an entrepreneurship which is vital to guide and
direct the team members towards better achievement of task to
meet the set targets for success of new venture.
• Vision- It tend to provide better direction for the
Mega app through setting a long term aim and objective
which supports better development and growth.

Objectives indicates in SMART Phrase
In responds to Mega, this provides an aim and objective of
organization for performing functions in productive way through
which able to attain goals of company. By creating strategy and
implements to them in plan for business that provides basis for
expanding organization and growth develops for company.
The SMART objectives are the which are specific, measurable,
achievable, realistic and time based thus ensures better performance
and direction based on higher level of clarity and transparency in
goals.

Set Objective for Mega App
 The smart objective set out fir current Mega App is compressing of having
enhancement in its sales and productivity level by 15% in next 6 months.
 Further, having an overall increase in the security level of the app is also an smart
objective that needs to be get address in next 6 months.
 To increases the overall marketing and awareness for the Mega app in csutomers
in next 3 Months is also a vital smart objective.

PESTEL elements
It helps in determining the external environment to effective analysis the prevailing threats and
opportunity which supports improved decision making for the success of Mega app.
Political- It comprise of the government policy and impact lead out by political parties on the
business strategy. The stable political environment of UK is supporting improved success and
higher growth for the Mega app. The degree of politicization of trade and industry, the efficiency
of the current government, government policies, current legal framework, the public attitude
towards the economy, etc. has been also supporting a more effective launch of the mega app.

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Technological- This factor of the PESTEL analysis
comprises of the ongoing updating and innovation
made within the technical environment of UK. A rapid
growth and advancement is being seen within the
technical environment that supports use of more
innovative and creative techniques in Mega app that
enhances its success and reliability level.

Competition
A larger number of competitors are being present
within the business environment of Mega app this
emphasis on more effective an innovative ways of
services has been made to overcome this
competition.