Management and Operations: A Case Study of Mega Image's Leadership

This report provides an in-depth analysis of the management and operational strategies employed by Mega Image, a prominent supermarket chain in Romania. It begins by outlining the roles and characteristics of leaders and managers within the organization, emphasizing the importance of leadership at all levels for achieving company goals. The report explores the roles of leaders and managers in various situational contexts, such as training and development, and quality control. It then delves into different leadership theories and models, including situational, systems, and contingency leadership, discussing their strengths and weaknesses. Furthermore, the report examines key approaches to operations management, such as Total Quality Management, Lean Production, and Queuing Theory, highlighting their application within Mega Image. The report concludes by underscoring the importance and value of effective operations management and the factors of the business environment that affect operational strategies, offering insights into how Mega Image maintains its competitive edge in the retail market.

MANAGEMENT AND
OPERATIONS

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Roles and characteristics of leaders and manager.............................................................3
Role of a leader and the function of a manager...................................................................4
Different theories and models of approach...........................................................................6
Key approaches to operations management........................................................................7
Importance and value of operations management..............................................................9
Factors of business environment affecting the operational management.....................10
CONCLUSION.............................................................................................................................12
REFERENCES............................................................................................................................13

INTRODUCTION
Management and operations play an excellent role in all over growth of an
organisation. Basically, management is a prime task to the top-level manager of a
business or company. The manager of a company is always responsible for planning,
organising, directing and controlling its different operations for gaining effective results
in the market. Top-level management in each company is always takes some effective
steps towards more improving their managerial abilities and skills. There are well-
improved managerial skills are very important for an organisation for achieving its
different objectives in decided time period. Basically, a manager who has well-improved
managerial skills or abilities can easily run its different operations productively. The
management in each company is always responsible for removing those all factors from
its business environment which can affect its daily operations negatively. This report
mainly discusses management and operations aspects of Mega Image. There are Mega
Image is a leading supermarket chain within Romania, headquartered in Bucharest,
Romania. Report discusses effective role of leaders and managers in a company as
well.
MAIN BODY
Roles and characteristics of leaders and manager
Leadership is a function which requires to be perform at each level of management in
the Mega Image for achieving the final goal (Hemmer and Labro, 2016). Top-level
management of Mega Image uses leadership in framing the plans, objectives and
policies which can to be achieved in the future. Leadership supports in implementing
these plans for achieving the final goal of the Mega image at middle and lower level of
the management. Mega Image’s various tasks are completed under the direction of a
leader for effective and efficient achievement of final goal. Leadership also improves
communication to people from the outside of the Mega Image. Leadership always
needs good personality, maturity and experience for making the positive results within
the company.

A manager is a person in the company which properly utilizes various resources in the
workplace to achieve the final goal. Mega Image’s manager appoints the work
according to the ability and skills of employees. As work provided on the basis of
specialization will results in timely completion of a task. Mega Image’s manager has full
power to take the final decision in the workplace. Manager is responsible to control the
actual work and future plans of the Mega Image. Manager identifies various problems in
the work place, so as to accomplish the final goal smoothly achieve the time period.
Mega Image manager has highly focused on the strength and weakness of different
employees for completing its each task in productive way (Maylor and et.al., 2018).
Manager always supports employees in achieving the individual goals rather than group
goals. At the end, manager enables to Mega Image for gaining high success in the
market.
Role of a leader and the function of a manager
There are leader and manager are plays very great role in the different situational
contexts of Mega Image. Without leader and manager, Mega Image can’t achieve its
various goals in the market in its decided time period. Both gives great contribution in
the whole growth of this retail company. Currently Mega Image is one of the leading
retail brands in Romania. Reason is, Mega Image’s various leaders and managers
always put great efforts in their respective workplace to always maintain high reputation
of Mega Image in the market. There are few major organisational situational contexts
has been mentioned below to properly understand effective roles of leader and
manager in the workplace of any business or company.
Training and development
The manger is always required effective and skilled employees in its workplace.
In this situation, it takes various decisions for providing different training and
development sessions to its employees. Reason is, with the support of training and
development sessions, employees can easily improve its various skills or abilities and
area of knowledge (Boscari and et.al., 2018). That’s why manager at Mega Image plays
very effective role in the development of employees’ skills and abilities.

On the other side, leaders in the Mega Image also give great contribution in
training and development functions. Basically, a leader mostly motivates and
encourages its employees or team members to take huge advantages through various
training and development sessions. Sometimes, a leader also suggests its manager for
organising different training and development sessions in the workplace for improving
performance and productivity of its employees and team members.
Quality control
Most people in the market highly like for buying different products and services
from the Mega Image company because of its best quality of products and services.
Basically, the management of this retail company believes in providing the best quality
products and services to its various customers in the Romania. That’s why this
company has very large customer base also in its home country. There are a leader and
a manager at Mega Image plays very excellent role in maintaining the best quality of
products and services. For example; manager of Mega Image always prepares a
productive plan for controlling the quality of its different products and services. It always
gives orders also to its leaders and employees for properly employing various quality
control techniques, like; TQM (total quality control) Lean production and JIT (just in
time) etc. Basically, these techniques are very supportive in systematically producing
the quality products and services.
On the other side, leader is also responsible for properly taking orders from its
respective manager (Sharma, 2018). When its manager give order to implement quality
control techniques or methods, then the leader is responsible for systematically
implementing different techniques or methods in the production department. Leaders
are always required for informing its different employees or team members about the
new techniques or methods of quality control.
Improvement productivity of company
There are a manager and a leader play very great role in improving productivity
of company as well. The manager mainly takes important decisions to improve
productivity of Mega Image. There is a manger is only responsible person in the
company who implement necessary technology in the workplace. Currently there are
various technological machineries, gadgets and tools available in the market which can

help in improving productivity of Mega Image. In this situation, the manager needs to
take decision for employing technology in its daily operations.
On the other hand, the leader needs to take different orders from its manager.
When manager at Mega Image take decision to use new technology in the workplace,
then the leader is responsible for implementing that decision of manager in daily
operations. It means, a leader needs to inform its employees about the new technology
which make able to Mega Image for improving productivity. It is too necessary task to
the leader, because when this company will be implemented the new technology, then
employees are the main people who will use that technology in company’s daily
operations (Shollo and Galliers, 2016). At the end, manager and leader will be improve
productivity of Mega Image.
Different theories and models of approach
There are various theories and models available in the market which leaders of
Mega Image need to follow in their daily operations, like; situational leadership, systems
leadership and contingency are some prime leadership approaches which each leader
in organisation need to employ its daily life to become a successful leader. These all
approaches have been discussed and applied below. There are major strengths and
weaknesses of these approaches also has been discussed below;
Situational leadership
Situational leadership approach is very common and productive approach of
leadership, which teach to various leaders in the company about how to deal with
different organisational situations. Generally, a leader at Mega Image mostly faces
many situations in its workplace. For example; sometimes leader needs to solve various
problems of employees, sometimes it needs for taking decisions to improve
performance and efficiency of its employees. In short, leaders always need to deal with
lots of situations in the Mega Image’s business environment (Holweg and et.al., 2018).
In this situation, leaders in Mega Image need to implement situational leadership
approach in its daily activities for properly dealing with various organisational situations.
 Strengths: Supports in systematically dealing with different situations

 Weaknesses: Ineffective in task-oriented environment
Systems leadership
There are systems leadership approach is also too useful approach which can
give opportunity to leaders in company for taking effective work from its different
employees or team members. Generally, with the support of systems leadership
approach, leaders will easily maintain a systematic workplace for its employees, where
all employees talk only about progress or growth or success or achievements. That’s
why systems leadership approach is too useful for various leaders in the Mega Image. Strengths: Always provides positive results Weaknesses: Time-consuming
Contingency
Contingency leadership approach also always teaches to various leaders about
how to effectively lead employees or people or members in an organisation (Shepherd
and Patzelt, 2017). In this situation, various leaders of Mega Image highly need to take
many advantages through this contingency leadership approach. This approach gives
great opportunity to leaders for working like mediator between upper management and
employees. This feature of contingency approach always supports in maintaining
productive relationship between employer and employees. That’s why contingency is
very important approach of leadership.
 Strengths: Gives various styles of leadership Weaknesses: Promotes complexity
Key approaches to operations management
The Mega Image has always need provide the best quality products in the market.
There are different innovative techniques of effective operations management has been
mentioned below which company should adopt and implement in its production
department, so company will be able to produce the best quality products (Holmström
and et.al., 2019). The all approaches have been discussed below;
 Total Quality Management: The TQM approach is mainly focused on the
identification and elimination of errors as possible in the whole process of
production and management in the supply chain, so that the whole production can

be easily improved, and the customer experience can be easily further improved.
There are minimum number of errors would directly minimise wastage of resources
also as the time taken for producing such products. The manager of Mega Image
is focused on the development of effective relations with the appropriate suppliers
whose raw-materials are least faulty. On the other hand, leaders of Mega Image
work on the basis of employees’ commitments and honesty, where they are
themselves focused on remove errors that are identified.
 Lean Production: This type of operational management approach is mainly
focused on the amount of waste which is being generated by the production
processes of a company, and then waste can be minimised by controlling different
activities that are undertaken. This approach further entails the method, in which
resources usage can be minimal in order for developing skills that can assist to
increase capabilities of production in Mega Image (Williams and Caley, 2020).
Manager at Mega Image is highly responsible to focus on the maintenance and
availability of resources which are required in production department, and leader of
the Mega Image is highly responsible for increasing existing performance of
different employees by motivating them for generating minimum waste.
 Queuing Theory: Queuing theory attached the availability of various resources
and their utilisation in a proper way where the sequential order is preferred in the
order to establish effective balance. This theory claims that, a customer must not
be kept waiting or in queue in order for utilising the products and therefore, the
production department need to be optimum ensuring that, there is no excess
productions, but the shortage has also avoided. Top-level management of Mega
Image need to ensure that the staffing or scheduling or other activities are done in
a systematic manner, so that the delay will be avoided, and the leaders clarify that
even if there is delay the situation has properly managed, thus increasing service
rate of Mega Image.
 Kaizen: The Kaizen is a popular Japanese term of the theory of continuous
improvement where the processes and practices that have been adopted in the
companies are constantly improved and evaluated. The production department of
the Mega Image is integrated with the modern and latest technological

advancements and developments, so that the whole production process can be
improved within the organisation (Ávila and Amorim, 2016). In Mega Image,
managers of the company need to make sure that, all the factors related to
advancements and upgrading is carried out, i.e. executed, and leaders of the
Mega Image focus on the availability of productive direction regarding the hi-fi or
advanced technology and its usage.
So, in this way the operational approaches have adopted and implemented within the
Mega Image retail company.
Importance and value of operations management
The concept of ‘operation management’ is a too critical part in the whole
production process that has been implemented in organisations where the maximum
production has encouraged through the utilisation of resources in a comprehensive
manner. In this situation, operation management is too important for the Mega Image.
Some major value and importance of the operations management has been discussed
below;
 Control and Distribute Systems: The operation management at Mega Image
is the main contributor in facilitation of the distribution system as they
implement various techniques which has majorly oriented with the control on
the whole production process, and the proper distribution of the all resources.
 Process design: The process design is another important aspect where the
redundant stages has removed from the whole process, so that the effective
resource utilisation will be minimised, and production quantity will be also
increase in Mega Image’s production department (Ivanov, Tsipoulanidis and
Schönberger, 2017).
 Transformation into final products: The transformation of raw material that
has been turned into final products with excellent quality is the common
function of the operation management, and further the main contribution is in
the form of delivery of barrier free producing with as large number of minimum
defective pieces as possible.

The various aspects of the operation management contribute in the value generation
within the company, and these will be identified from the following prime deliverables of
the Mega Image that can be identified as;
 Improving Quality: The quality improvement is a major contribution which the
operation management. The top-level management of Mega Image is highly
required to consider operation management term within its business
environment. Operations management will definitely enable to this retail
company for developing or improving quality of its different products and
services.
 Cost Reduction: The cost reduction is another main aspect within the value
generation. In Mega Image company, the implementation of operation
management helps to the productive excellent utilisation of resources which are
used in an appropriate way. Basically, when operation management helps in
proper utilisation of resources, then Mega Image automatically will be able to
reduce its production cost.
Therefore, the integration of the functions and the aims of operation management
in the company are the main key behind the ascertainment of value contributions that
Mega Image is able to generate and the way in which customer satisfaction ( Gutierrez-
Gutierrez, Barrales-Molina and Kaynak, 2018). Top-level management of company is
highly required to make its operation management aspect more and more effective to
gain excellent results.
Factors of business environment affecting the operational management
The business environment is highly affected by many factors that are more directly
and indirectly affects the working of the company as well. There are top-level
management of Mega Image is highly required to identify those all internal or external
factors which can affect its operation management in both ways positively and
negatively. There are some major factors has been discussed below which can impact
operation management aspect of the Mega Image company:
 Corporate social responsibility: The CSR is a too comprehensive activity
which can help to the organisation in improving its goodwill and achieve the

support of existing society as well. Collectively the compliance to corporate social
responsibility activities of Mega Image will support in increasing the way of
performing, and employees can also be motivated for adopting an appropriate
approach.
 Culture: The compliance to the culture in which the company is operating i.e.
beliefs of the society needs to be complied with at all times (Szász and Seer,
2018). An organisation can’t function when it goes beyond acceptable norms of
the society. Therefore, it is necessary to the Mega Image as well for complying to
the various aspects of the various cultures in which they are operating, so that
success will be assured.
 Employee Efficiency/Resources: The employee and their satisfaction level are
another major strategy which affects business environment in which the Mega
Image is operating, and also assist in increasing the productivity of this retail
company ultimately. Mega Image must emphasis employees’ satisfaction a
critical sect of all its policies so that no disruption within the productivity of the
company occurs.
 Sustainability: Sustainable objectives and goals have become the major aspect
within the success measurement of each company or business today. Customers
are focusing on the sustainability score of Mega Image along with its profits
rather than only focusing on the profits. In Mega Image, the sustainable goal as
well as the score is too high and needs to be worked upon for the further
improvement.
 Value and Ethics: Ethics and values play role as the principles which
distinguishes between the right, and the working processes that has adopted and
urges for the right direction. In Mega Image, the activities are completely
performed within the legislative boundaries of that business and additionally
deals and offers provides would be fair to customers, so that they can gain
something which is worth of the value of money which they are spending.
 Stakeholders: The stakeholders of the Mage Image are the ones who has
invested in this organisation, and its daily activities, and therefore it is too
necessary for complying to their wishes, so that maximum returns will be

generated (Donohue, Özer and Zheng, 2020). At Mega Image, the compliance
with the wishes of stakeholders are mainly the critical aspect in the ensuring and
operating that work practices are working properly thus highlighting the actual
importance of this existing aspect.
CONCLUSION
The analysis conducted in the report above supports in concluding that,
management and operations are critical aspects of the overall working of the company.
This report identified the difference which exists between a leader and a manger. The
report also showed an analysis of different theories that can be implemented in the
workplace, and the various leadership theories or models also has implemented in
context of Mega Image. Further, existing report analysed various operation
management approaches and the value and important of operation management. At the
end in the report, the major impact of external factors also has presented in context of
normal business activities.

REFERENCES
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