The Impact of Mega and Task Environment on M&S Sales

This business report provides a comprehensive analysis of the factors influencing the sales of Marks & Spencer (M&S) products. The report begins with an executive summary highlighting key findings, including the sensitivity of sales to product pricing and the importance of quality. It then delves into the mega and task environments, examining how economic, political, socio-cultural, legal, technological, and environmental factors impact M&S's sales. The task environment analysis includes customers, competitors, staff, local regulations, distributors, and suppliers. The report incorporates a questionnaire to gather customer feedback on product quality, variety, satisfaction, and purchasing preferences. Findings indicate that customers value quality and variety, with a majority expressing satisfaction with M&S services. The analysis concludes with recommendations for M&S to improve sales by focusing on quality products at affordable prices and effective promotional strategies. The report acknowledges limitations, such as the lack of specific quality measures. The report includes a table of contents, findings, conclusions, recommendations, and references.

Business Report

Executive summary
This report provide an analysis and evaluation of various factors on sale of company's
product of Marks & Spencer. Study shows that price of product is one of the sensitive
component which largely affect its success. Various factors of mega and task environment which
affect the sale of firm's product is all include in this. Main finding of this report is that number of
customers of company think that they should increase the quality of its products to increase the
sale of it. Firm like Marks & Spencer and other enterprise can increase the sale of its products by
maintain its quality and by offer it at affordable prices. Main recommendation to firm is that it
should use all its promotional tools in an effective way to influence more number of customers
and should offer quality products at minimum price. Main limitation of this report is that it does
not provide what quality measures must be maintain by Marks &Spencer to satisfy the needs and
wants of its customers.

Table of Contents
Table of Contents
INTRODUCTION...........................................................................................................................1
Findings.......................................................................................................................................1
CONCLUSION..............................................................................................................................14
RECOMMEDATION....................................................................................................................14
REFERENCES..............................................................................................................................15
2

TITLE: The impact of sales and marketing by mega and task environment on Mark and Spencer.
INTRODUCTION
Sale of enterprise's products is one of the essential element of every enterprise. This is the
only factor which decide the success or failure of a product and contribute a lot in success of
enterprise. Increase sale of a product increase revenues of company and at the same time increase
capture market share (Collis and Hussey, 2013). Firm do various efforts and use various channels
of promotion to increase the sale of its products. Sale of company affect the other business
operation of an enterprise. One of the main element of firm which affect the sale of its product is
its price. Price is one of the sensitive component of every product and contribute a lot in its
success. Today lot of enterprises try to develop and use various methods to achieve efficiency in
production process and do various other efforts to maintain the quality of product and offer it to
customers at minimum price. Low price of product with good quality help enterprise in better
satisfy the needs of its customers and attract potential customers towards it. All this help
company in capture a large market share (Zikmund and et. al., 2013). Toady Marks & Spencer
one of the leading retailer who deals in variety of products such as electronics products, food
products, home and grocery products and general products, based in United Kingdom is taken
under this business report for study. Main elements which affect the sale of company's products
is all detailed under this report. Main factors exist in business environment and impact of those
factors on sale of various products of Marks & Spencer is also include under this report.
Findings Mega environment: This is also known as external environment. This include various
factors exist outside an enterprise and largely affect its business activities and sale of its
products. Main elements of mega environment and impact of those factors on sale of a
product of Marks & Spencer stated under the following points:
Economic: Global economy is one of the biggest external factor that affect the business
operations of a enterprise and sale of its products (Klapper, Lewin and Delgado, 2011).
Fluctuations of market based on politics affect the value of currency which affect the import and
export of company. All these factors at the end affect the sale of firm' products and number of its
profits.
Political: This refer with the political stability of a country and government exist in a nation.
Government of every country formulate some policies relate with the legality of different
1

business operations. All this affect the business activities of an enterprise in a log way. For
example: restriction of government on import on a special kind of product creates obstacles for
marketers to effectively operate in that area.
Socio cultural: Cultural and social factors refers to the forces relate with the dynamics, structure
and behaviour individual and groups and with their lifestyles, patterns, believes etc. (Parker and
Guthrie, 2010). all these trends largely affect the activities of a marketers and sales of a product
of an enterprise.
Legal: Government of every country changes in law on state and local level which can have a
direct or indirect impact on the sale of product or service offer by an enterprise. Regulations of
government related which affect the environment directly affect the products of enterprise and
encourage companies to use quality raw material for making products to large number of
customers.
Technological: Technology is one of the essential element of mega environment which create
number of challenges before marketers of firm (Du, Bhattacharya and Sen, 2010). It affect the
product that a marketer offer to its clients. One cannot stop the technology advancement as it
help in complete tasks in minimum time and decrease the cost of business operations. For
example old technology of typewriting machines have changed with effective computer systems.
Environmental factors: Now a days customers are become more concern about the safety of
environment that's why they use the product of good quality to decrease the harm to environment
(Shaheen and et. al., 2014). This decrease the sale of products which provide harm to
environment. Task environment: External environment of an enterprise which affect its ability to reach
end results and business goals is known as task environment (Fisher and Bonn 2011).
One can say any consumer or business which come in direct involvement with business
activities of an organisation or may be a part of this, is come under this. This include
competitors, customers suppliers and many more.
Customers: Final consumers of company's products are known as its suppliers and these are the
one who decide the fate of company or its success (Ahn, Khandelwal and Wei, 2011). Every
enterprise do various efforts to retain its customers and to attract the new ones. If firm offer
unique features to its customers than it help in satisfy their needs and at the same time increase
the sale of firm's products.
2

Competitors: Every enterprise has some rivals who do all efforts to capture larger market share.
Competitors do various efforts to creates differentiation to earn more number of profits (Grilo
and Jardim-Goncalves, 2010). M&S can produce and offer quality products to its customers to
capture a larger market share.
Staff: Employees who work in enterprise and their skills and qualities largely affect the quality
of firm's product and number of its.
Local regulations: Rules and regulation of local government also affect the commercial
activities of an enterprise.
Distributors: These are the individual who play a role of intermediary between retailers and
wholesaler and are one of the important element of task environment.
Suppliers: Suppliers have high power of bargaining if the raw material supplied by them is rare
and if the number of suppliers are less (Bosma and Levie, 2010). That's why it is essential for the
firm to hold on some special suppliers and maintain good relationship with them. Sometimes,
firm maintain more number of suppliers to reduce the risk.
Questionnaire
Name :
Gender:
Age:
Income:
Email Id:
Q1) What customers are think about quality of products that are offered by Mark and Spencer?
 Up to the mark
 Lower Quality
 High Quality
Q2) Does company is providing Variety of products?
 Yes
 No
Q3) Since how long you are being using the products of Mark and Spencer?
 1 Years
 3 Years
3

 More than 5 Years
Q4) Are you feel satisfied with the offered services of Mark and Spencer?
 Satisfied
 Not Satisfied
Q5) Which is the major factor that attract customers towards products and services of Mark and
Spencer?
 Price
 Quality
 Quick Services
 Design
Q6) While purchasing in Mark and Spencer which product you like the most ?
 Grocery products
 General products
 Clothing products
 Electronic products
 Food items
Q7) Do you think firm needs to improve the quality of products in order to increasing their
sales?
Agree
Disagree
Findings and Analysis
Questionnaire
Q1) What customers are think about quality of
products that are offered by Mark and
Spencer?
Frequency
 Up to the mark 15
 Lower Quality 2
 High Quality 13
4

Q2) Does company is providing Variety of
products?
Frequency
 Yes 27
 No 3
Q3) For how long you are using the products
of Mark and Spencer?
Frequency
 1 Years 5
 3 Years 10
 More than 5 Years 15
Q4) Are you feel satisfied with the offered
services of Mark and Spencer?
Frequency
 Satisfied 25
 Not Satisfied 5
Q5) Which is the major factor that attract
customers towards products and services of
Mark and Spencer?
Frequency
 Price 7
 Quality 15
 Quick Services 5
 Design 3
Q6) While purchasing in Mark and Spencer
which product you like the most ?
Frequency
 Grocery products 20
 Clothing products 3
 Electronic products 2
 Food items 5
5

Q7) Do you think firm needs to improve the
quality of products in order to increasing their
sales?
Frequency
 Agree 24
 Disagree 6
6

Theme 1: Mark and Spencer are providing various quality of goods and services to their
customers.
Q1) What customers are think about quality of
products that are offered by Mark and
Spencer?
Frequency
 Up to the mark 15
 Lower Quality 2
 High Quality 13
Interpretation:
As per the above graph it has been concluded that Mark and Spencer is providing various
goods and services. 15 out of 30 respondents are said that company is providing up to mark
products and 2 customers are said that the products of firm are very low quality and 12
customers are happy with the high quality of goods and services that are offered in wide variety.
7
Up to the mark Lower Quality High Quality
0
2
4
6
8
10
12
14
16 15
2
13
Column B

Theme 2: Company is providing variety of goods and services.
Q2) Does company is providing Variety of
products?
Frequency
 Yes 27
 No 3
Interpretation:
As per the above report it has been identified that as a multinational company Mark and
Spencer provide variety of goods and services to their customers who are willing to taking
advantage of offered services of firm. 27 out of 30 customers are in favour of with this statement
and remaining customers are not in favour with the same.
8
Yes No
0
5
10
15
20
25
30 27
3
Column B

Theme 3: Customers are using services of Mark and Spencer for long time.
Q3) For how long you are using the products
of Mark and Spencer?
Frequency
 1 Years 5
 3 Years 10
 More than 5 Years 15
Interpretation:
According to the above discussion it has been evaluated that customers are using the
offered services of firm since very long time large number of customers are using the services of
firm for more than 5 years. 10 people are using the product for 10 years and remaining
customers are using them for 1 year. It means majority of customers are using the services for
more than 5 years due to high quality features and affordable prices.
9
1 Years 3 Years More than 5 Years
0
2
4
6
8
10
12
14
16
5
10
15
Column B