Homeware Greens' Marketing Research Report: Melbourne Market Expansion

This report provides a comprehensive analysis of marketing research, focusing on Homeware Greens' potential expansion into the Melbourne market. It begins by comparing online and offline business models, highlighting the benefits of each. The report then delves into the components of a research report, including abstracts, introductions, literature reviews, methodologies, results, discussions, and references. Qualitative and quantitative research methods are explained, with examples. A competitive analysis of acoustic guitars is presented, followed by a discussion of five key issues in conducting market research, such as data quality and client expectations. Finally, the report differentiates between descriptive and inferential statistics. The report references various academic sources to support its findings and analysis. This assignment, contributed by a student, is available on Desklib, the platform offering AI-powered study tools and resources.

MARKETING RESEARCH

Table of Contents
QUESTIONS...................................................................................................................................3
Question 1: -.................................................................................................................................3
Question 2....................................................................................................................................4
Question 3....................................................................................................................................5
Question 4....................................................................................................................................5
Question 5....................................................................................................................................6
Question 6....................................................................................................................................7
REFERENCES................................................................................................................................1

QUESTIONS
Question 1: -
Homeware Greens a popular Australian company based in Adelaide, a successful in
selling of certified environmentally & sustainable gifts and Homeware products made in
Australia. Company is focusing in expanding business, and they found Melbourne a good place
to do the business. The measure they need to take is to get full knowledge about the taste and
preferences of people staying in Melbourne. Homeware Greens are provided great options and
services in Australia from long period and expanding business online will help them in better
growth. The growth can take place as it will enhance the business sale.
Online and offline working both are part of business and Homeware Green are working
in other parts of Australia. Comparing online and offline gift stores and shops can be categorized
by the way of there presentation. Both helps in getting business goals and is dependent on the
choices of people, what are there buying nature and how they want to buy things. Online gives
benefit as it cover more audience than the offline stores.
Online and offline way of doing business: -
Offline business: - Offline business is one of the business outlet with physical location. The
shops which can be seen around for local shopping and shopping centres are known as offline
business or Brick and Mortar stores(Zheng and Wu, 2017).
Benefits of offline is that customer can see the inventory stock. They can choose things
whatever they see and it also helps in reminding additional things which a person can buy at the
same time. It also helps in personal relationship with customer and seller.
Online Business: - online business and e-commerce is the purchase of goods and services, or the
transfer of funds or data with the help of electronic networking.
Benefits of this are the less operation cost, global selling of product, 24x7 availability and
operating of business from anywhere.
Research design of both online and offline are different as both are working on different
scenarios and are providing service in different ways. Offline research design are with the helps
of market areas taste and the ways in which the products can reach to maximum number of
people. On other hand the Online business research design are different as it covers a lot of wide

area audience with separate choices which include the research with feedbacks, market surveys
and review etc.
Question 2
Components of Research Report: -
Research report refer to the report which a researcher made on any particular topic or
assignment. It is a complete report of that topic on which the research is done to find the desire
outcome.
Here are some research report components are as follows: -
1. Abstract or Summary: - Abstract and summary refer to the brief points about the
research topic and the overall research. The abstract is an overview study typically in two
or four para length. It tells reader a brief about the main points and finding of the research
paper. It also allows the reader to decide whether the paper are useful to them.
2. Introduction: - Introduction tells the reader about the topic of the paper and gives the
understanding about topic. It gives a general idea about topic to readers. Introduction also
helps in identify the importance of topic in the best ways and shows reader what to expect
from the paper. Introduction funnel general ideas of specific topic of paper and
sometimes are folded into literature review. The key questions which researcher is
attempting to answer and review of the literature that is relevant(Coldwell and et.al.,
2017).
3. Literature Review: - literature review refer to the survey of scholars sources on a
particular topic. It is an overview of knowledge or current knowledge, allowing
identifying theories, gaps, methods in the existing research. There are five keys of the
literature review the first one is searching for a relevant literature that evaluate sources,
identify theme, outline of structure and writing the literature review. A good literature
review just don't only summarize data but it also analyses, synthesizes and evaluate the
data.
4. Methodology: - Methodology one of the most important part of research report for two
reason. First it allows to evaluate the reader the quality in research and other is that it
provide the details which can be replicated by other researcher and validate findings. The
information in the methodology is arranged in sections and in chronological order with

important information on the top of every section. Ideal description of methodology is
that it does not force the researcher to refer other documents.
5. Result & discussion: - Result refer to those result of the data which were done in the
research methodology. It is a calculation and overview of all the research which is done
on the basis of the topic and is calculated to find the outcomes. Discussion is where the
result is being discussed.
6. References: - References refer to those books and journals from where all the research
data is been calculated and find. The research is done on the bases of references.
Question 3
Qualitative and quantitative research: -
Qualitative research: - Qualitative Research refer as primarily exploratory research. It is done
to get the best knowledge and understanding of underlying opinions, reason & motivations. It
gives insights into problems and helps in developing ideas or hypotheses of potential quantitative
research. Qualitative research is expressed in words and is used to understand concepts &
experience. The Best example of qualitative is the open-ended questions in interview or
questionnaire(Rahman, 2017). Qualitative data collected methods are varied in unstructured or
semi-structured techniques. Some techniques are interview, group discussion etc.
Quantitative research: - Quantitative research refer to the research which are done in numeric
form and are mathematical representation. It is used to quantify problem by ways of generating
the statistical data that can be transferred into the usable data. It is done to formulate the facts
and uncover the research pattern. Examples are surveys, studies, telephone interview, online
polls, website interceptor etc.
Question 4
Fender CD-60S : - Fender is an American manufacturer of amplifiers and instrument. They
produce acoustic guitar and this model of the brand Fender CD-60S is one of the finest curved
wooden guitar with the pricing of 749£ pounds because of its unique strings(Atre and Apte,
2019).

Yamaha SLG200S Silent Acoustic Guitar : - Yamaha provide one of the best electric guitars
and this model of Yamaha the SLG200S is one of those acoustic guitar which many people are
attracted to. The price of this is 899£ pounds. The prices are hight because of the brand value and
the quality of product.
Yamaha A5R : -Yamaha A5R is a competitor of the model SLG200S as it is giving good
competition within the brand with its unique style and attractive wooden colours. The price of
this model are 879£ pounds.
Washburn Woodline 10 Series WLO12SE : - Washburn wood line 10 series cost 900£ pound
and is covering major market in UK and is providing the wooden with extreme quality of strings
which make the musician in love with the guitar.
The company can take decision according to the pricing and get a fair idea about what prices
they can put on their product if they want to sell the acoustic guitars.
Question 5
Five issues in conducting market research: -
1. Existing market Research methodology : - To many data affect the research negatively
and make things a bit confusing which can create a lot of conflict while doing research. If
searching 500 websites daily and reading each one will make it tough to do the research.
2. Quality : - The collection of the data in the research is very important and it's that part on
which research is dependent. The data need to be of quality standards and researcher need
to provide all reliable data and valid data so that the research can conclude a good result.
3. Research outcomes : - The expectation of the clients are increasing rapidly because of
the complex business dynamics. Client always expect an actionable insight research
market companies. Which can help them in taking a good decision according to the
research(Harrison and et.al, 2016).
4. Different from your competitor : - it is becoming a challenge for the marketer as
researcher demonstrate a unique values and novel contribution in research approach. The
standard marketing research is not helping the companies in standing apart from the
competition.

5. Clientele constraints: - increase in competition, the clients are asking for an up-to-date
insightful information with super fast deleivery.
Question 6
Descriptive and inferential statistics :-
Descriptive statistics: - It is given with the term descriptive because it describes the data.
Descriptive statistics describe the important characteristics of the data which is used in the
central tendency for example mean/medians/mode and the measure of the dispersion are range,
variance, standard deviation etc. In this the data can be represented and summarized in acute way
of using tables, charts etc.
For example of descriptive statistics, there are 100 dogs sold from a pet shop and 40 were
doges. 40% will be a descriptive statistic of this data.
Inferential statistic : - It is that way of doing the statistic in which, it takes data from sample and
make them inferences into large population from which at last the sample is being drawn. The
most common inferential statistic methodology are the hypothesis test, analysis of variance etc.
the goal of this statistical way is to draw conclusion from sample and generalize them to
population(D’Souza and et.al., 2017).

REFERENCES
Books and journals
Atre, M.P. and Apte, S.D., 2019. Innovative Synthesizer Model for Acoustic Guitar Notes.
In Third International Congress on Information and Communication Technology (pp. 41-
49). Springer, Singapore.
Coldwell and et.al., 2017. Evidence-informed teaching: An evaluation of progress in England.
Research report. Department for Education.
D’Souza and et.al., 2017. Descriptive and Inferential Statistics in Undergraduate Data Science
Research Projects. Advances in Statistical Methodologies and Their Application to Real
Problems. 10. p.65721.
Harrison and et.al., 2016. Market research in practice: an introduction to gaining greater market
insight. Kogan Page Publishers.
Rahman, M.S., 2017. The Advantages and Disadvantages of Using Qualitative and Quantitative
Approaches and Methods in Language" Testing and Assessment" Research: A Literature
Review. Journal of Education and Learning. 6(1). pp.102-112.
Zheng, H. and Wu, J., 2017, June. Online to offline business: urban taxi dispatching with
passenger-driver matching stability. In 2017 IEEE 37th International Conference on
Distributed Computing Systems (ICDCS) (pp. 816-825). IEEE.
1

2