Facility Audit Report: Analysis of the Melbourne Cricket Ground (MCG)

This report presents a comprehensive facility audit of the Melbourne Cricket Ground (MCG), evaluating its operations, infrastructure, and event management strategies. The audit covers various aspects, including spectator facilities, participative facilities, and multi-use facilities, analyzing their impact and efficiency. The report delves into the design and construction of the MCG, highlighting renovations and modifications to meet contemporary demands. It further examines the marketing strategies employed, such as public relations, positioning, and sponsorship, along with the organizational structure. The audit also explores logistics, including supply chain management, and the operational aspects of the MCG, discussing maintenance and safety protocols. The analysis includes the use of natural resources, the importance of stakeholders, and the integration of technology. Overall, the report provides a detailed overview of the MCG's facility management, identifying strengths, weaknesses, and potential areas for improvement to enhance its performance and ensure its continued success as a leading sports and entertainment venue.

Running head: FACILITY AND EVENT MANAGEMENT
Facility and Event Management
Name of the Student:
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Author Note

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Table of Contents
Introduction................................................................................................................................2
Facility Audit.............................................................................................................................3
Design and Construction........................................................................................................6
Marketing...............................................................................................................................7
Strategy and Organizational Structure...................................................................................9
Programming........................................................................................................................12
Logistics...............................................................................................................................13
Operations............................................................................................................................14
Conclusion................................................................................................................................16
Reference list............................................................................................................................17

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Introduction
Event management is also known as the application used for project management that
leads to the development of certain events (Lu and Olofsson 2014). Event management is
related with brand and how to target the audience as well as coordination of specific events
before event launching. There is a specific process of coordination of events which is said to
be as event planning and this planning of events would include budgeting, scheduling as well
as conducting plans in case of emergency. The event manger becomes responsible for
planning and executing the events and not only this he becomes responsible for elements of
creativity and technical. On the other hand this deals with comfort, safety as well as efficient
environment for the people. Facility Managers are responsible for facility management where
they assure about the facilities as well as environmental built systems. They become further
responsible for maintenance of property, buildings. This consists of interdisciplinary business
functions for any organization. It specially includes space as well as infrastructure. IFMA
includes facility management as: way of communication, sustainability of environment,
business as well as finance, strategies, real estate as well as property management as well as
technology (Parn, Edwards and Sing 2017). It can help in cost reduction and optimization of
investments. It can bring about improvement in in operational utilization and availability for
it. The paper aims to discuss about facility audit with respect to spectator facilities,
participative facilities. It further discusses about future proofing that involves – design as well
as construction, organization structure, marketing strategies, logistics with respect to supply
chain as well as operations related to Melbourne Cricket Ground (MCG). The paper further
aims to discuss about the maintenance as well as safety of the MCG.

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Facility Audit
Facility audit is used to evaluate the conditions of the campus structure and to analyse
the utility of the system. In general, the results derived from such audit present a score, which
is known as the Facility Condition Index (FCI). In other words, it explained as the
replacement value divided by the repair cost. The results derived from the audit considered as
a useful tool for facility planning (Singh, Cranage and Lee 2014).
In case of a Ground relating to sports professions, such facility audit covers all the
prospective fields relating to the areas of service. Such audit may covers from providing
foods and entertainment services to each and individual services like elevating facilities,
conservations of energy, and technological services etc. there are various components, which
is relating to the facility audit those are like the maintaining the ground by the experienced
team, forecasting the requirement of replacement capital, inventories, strategies of conserving
energy, reviewing the staffing levels and status of regulatory compliance. The MCG is
consider as one of the leading service provider relating to sports entertainment service. Those
facilities make proper and impactful regarding the service that provide by such ground.
Spectator Facilities
In general term the word spectator means the watcher, a person who watches the
systems to perform properly. In the lower level the general staffs who usually providing the
customary services like maintain the clean of ground, seats and the VIP spots. The
housekeeping provides general service to the customers. In order to level of staffs in the mid-
level there are the staffs who directly interact with the customers, like in charge of tickets
rooms. Next to the mid-level are the managerial department normally those employees are
involve in taking managerial decisions for overall success of the playground. Each and every
employee of this ground is containing an important role for achieving their objectives and

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providing proper entertainment to the visitors. Those individual spectators performed their
work diligently though its required proper investigations in case of facility and event
management. Through the analysis the ground authority generally evaluate the structure of
the spectators and also the utility and impacts of such employees’ performances.
Natural Facilities
To run the performance of MCG smoothly several factors are mattered, one of such
factors are using of natural resources. The ground generally using several natural items in
case of providing their services. The Grass, water supply system, electricity facilities, and
other natural resources used in daily basis relating to providing the services to the customers.
The MCG providing natural water system to manage the green effects all over the ground,
and many other services where in general, several natural resources are used. For the
purposes of food and beverages the ground authority used many vegetables and fruits, which
are generally arrived through the natural plantation system. The ground requires maintenance
of the soil condition of the field so that the pitch quality should be as per requirements. With
proper inspection the ground authority would able to maintain the cost as well as the amount
of such natural resources. Through the auditing work relating to natural facilities, that
provided by MCG in case of supply its services to the customers, evaluating the function that
they performed. With proper evaluation the structure of using natural resources the MCG’s
managerial department not only reduce the cost of using such resources also contributing
something toward the nature.
Participative Facilities
MCG is so much more than a cricket ground and has been a cultural force in the
history of Melbourne. Participative facility, in management means, the involvement or
engagement of all management staff, who provide services to their customer so that the

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organization would be able to complete its objectives. The stadium is equipped with
basketball courts and swimming pools for fitness training and relaxation of the players. State
of the art gymnasium with reputed trainers were also employed for various purposes. Sport
events of international standards, such as the Olympics, are prepared for by the management
with a lot of effort. Reputed restaurants open up their services to the participants and the
whole stadium takes on a polished, glamorous look.
Multi- Use Facilities
Multi use facilities provided by MCG are used by all the customers. The stadium is
not just used for football, rugby or cricket. The MCG has been a big presence in the cultural
life of Melbourne and Australia with the stadium used for a variety of purposes throughout
the ages. Small provisions like removable seats allow for other uses of the stadium. Major
cultural events have always been held at the MCG with a record 130,000 attendance for a
Billy Graham show in 1959. The MCG, interestingly, played a part in the theatre of World
War 2, as the government requisitioned it for military uses. It was under the use of US Air
forces, the Royal Australian Air Force, the United States Marine Corps from 1942 to 1945.
An Australian sports journalist, Greg Baum, called it “a shrine, a citadel, a landmark, a totem
“that “symbolises Melbourne to the world”. A group of people who want to spend good time
together or conduct a business meet, there needs are all fulfilled by the services provided by
the MCG. A regular check is performed by the head of this department to ensure the services
are being rendered to its customers properly. It provides services for health and hygiene
relating to canteen facilities. The management staff are regularly given training through
workshops to give better performances. With the constant development and growth, the
equipment’s are also upgraded time to time after conducting thorough checks. It gives special
attention and care to the physically challenged people so that they can enjoy.

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Design and Construction
MCG has a total capacity of holding 100,018 people. 95,000 in seating and 5000
spaces for standing. As it is a very old stadium and has existed since the early 19th century it
has gone through many renovations and modifications to meet the contemporary demands
and match the new aesthetics of the changing times. The northern stand is more aesthetically
pleasing than the southern one (Sissons and Stoddart 2014). It has an atrium like structure
which enables one to see scenic landscapes from one side. Escalators were introduced during
various points of the construction of the stadium. Expansion and renovation of the stadium in
anticipation of the 2006 Commonwealth games has led to the MCG being one of the best
stadiums in the world (Aqib 2018).
The toilet facilities and seats are updated and checked to meet the requirements of the
times. Provisions are made to tackle too much human rush in case of large spectator events.
The MCG is at the heart of the city centre, situated roughly 2.5 kilometres from Melbourne
CBD. It is part of Yarra Park and is surrounded by the Jolimont Terrace, Brunton Avenue and
Jolimont Street. The significant renovations occur during the big games such as world cup or
the FIFA qualifiers, and minor repairs can be carried out without halting the activities of the
whole stadium (John, Sheard and Vickery 2016).
The renovations are carried out by the MCG management keeping the mind the
environmental concerns of the locals and how changes might impact the locals. The main
factors that need to be considered are water and energy management. Water sensitive Urban
Design (WSUD) is consulted in the maintenance of the ground keeping in mind the local
water needs. In its commitment to the implementation of the WSUD, the MCG has taken
plans to improve the Yarra Park. In 2006, major renovations for the Olympic Games took
place in the MCG. A team of five architectural firms undertook the work. The stress was to

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meet up with international standards and being modern without losing its historical roots and
they the project was successfully completed (Benton 2014).
Marketing
Public relations
It is a strategic management function that adds value to the organization by helping it
to manage its reputation. There is a national full-service boutique public relations agency
with a presence in Sydney, Brisbane, Melbourne and Canberra. The team consists of highly
experienced industry professionals who have worked across a multitude of brands and are
passionate about helping businesses and idea owners to succeed in the market space (Burgess,
Bingley and Unwin 2016).
Positioning
Positioning is the function of designing the companies offering and image to occupy a
distinctive place in the minds of the target market. MCG refer to positioning ways in which
the chosen company are individuals selling their services and positioning the services for
appealing their needs and aspires individuals in the best possible manner. (Sissons and
Stoddart 2014).
Sponsors
The Australian Government supports the National Sports Museum through funding
from the Department of Health and Ageing, the MCG, and the Melbourne Cricket Club
(Sissons and Stoddart 2014).
Ticket sales
The Melbourne cricket club has contracted the services of Tick tack Company for
selling tickets for attendance of all events at the MCG. (White, 2014). Ticketed allows for

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pre-paid services. With the affordable price of tickets and the quality of services provided by
the ground authority make it an essential part of entertainment to every people around the
world (O'Brien,2014).
Merchandise
The commercial Operations team offers services and assistance on licensing and
merchandising. The channel has to seek an okay from the MCG before taking any photos or
films while in the venue. This has to be done at least a fortnight before the day for the
shooting and photo taking (Lamont, 2016).
MCG commercial fees vary depending on the following venue business licensing and
cost- recovery. The venue has a set fee for hire. The Promotions Factory is the official
licensing and merchandising partner of the MCG.
Strategy and Organizational Structure
The stakeholders of MCG are considered very important as the tagline itself signifies,
which states “The People’s Ground”. The AFL is one of the major stakeholders of the
ground. The AFL has taken up ownership of the Etihad Stadium which is also a very popular
stadium. The management has been able to maintain a good shareholder relationship by
successfully achieving it outcomes. The issue management and effective reputation of the
ground has been commendable (Hoye et al. 2018). It connects to its people with the help of
media, government and community. The stakeholders also play a key role in providing a
positive promotion for the ground as well as the club.

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Source: www.mcg.org.au
The staff of the MCG believe in providing quality services and care about their
guests. All the members and visitors have had a great customer experience at the ground
(O’Brien and Gowthrop 2016). The MCG encourages job roles to young leaders who are
looking to gain experience in various departments of work life. There are seven major
departments where an individual can choose to work. The departments include event
department, member and customer service department, commercial operations, people and
culture department, heritage and tourism, facilities department and finance and information
systems (Emery et al. 2016.).
The competitors of MCG are –
 Suncorp Stadium in Brisbane – One of the best stadiums with a large seating
capacity of upto 54,000 people. Some of the best games held there are Rugby
Union, Soccer and Rugby League.

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Source: www.visitbrisbane.com.au
 The Adelaide Oval in Adelaide – It is a venue which is often used for
playing Australian Rules football and cricket. It is known to be the most
picturesque cricket ground (Frost et al. 2016).
Source: www.adelaideoval.com.au

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Programming
The MCG, well known to all as “The G” is a sports stadium situated in Melbourne,
Australia. It’s a home ground to MCG and also consider as the one of the largest stadium in
the world (Kirsch, 2016).
Customer Types
The MCG normally used for the purpose of Cricket tournaments along with soccer,
rugby, lawn bowls, squash. Being considered the 10th largest stadium in the world and due to
the arrangement of different types of sports the stadium used for entertainment purposes
throughout the year. It provides customary services to various kinds of peoples. Such ground
offers its services to all types of tourists and local visitors during the time of cricket
tournaments and other programs arranged by such ground authority. With the affordable price
of tickets and the quality of service provided by the ground authority make it an essential part
of entertainment to every people around the world. In general word, MCG is providing the
customer services to every type of visitors so that they would able to enjoy the normal
function of this ground efficiently (Purohit,2014).
Tournaments
The ground is generally providing the cricket tournaments, though it’s also arranging
some other sports like the soccer tournaments, rugby and squash tournaments etc. This
ground is also used to organise some commonwealth games, Olympic Games, FIFA world
cup, and even some friendly matches between different countries. Moreover, the ground
authority arranged many different types of tournaments to provide proper facilities to their
visitors so that they would able to enjoy their leisure time efficiently (App, 2014).